Chocolate Cake Mix Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chocolate Cake Mix sales on Amazon US totaled 144,600 units in July 2026 (▲ 3.7% vs. the prior month), generating an estimated $546,199 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 31.1% of revenue, while a typical listing is priced at $4.89. The keyword itself pulled 21,275 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the chocolate cake mix Top 50 moved 1,675,400 units and $6,239,609 in cumulative sales — an average of 139,617 units and $519,967 per month. Monthly throughput topped out at 189,700 units in November 2025 and dipped to 87,900 in May 2026, leaving the latest reading 32.8% higher than August 2025.
Chocolate Cake Mix Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
144.6K
▲ 3.7% MoM
Monthly Revenue 2026/07
$546.2K
▲ 1.5% MoM
Top 10 Market Share 2026/07
51.9%
Chocolate Cake Mix Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chocolate cake mix listing on Amazon US in July 2026 is ASIN B0C47QSHZD (Brand: Betty Crocker), which sold 10,000 units at $1.93 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 75,000 units and $169,750 in July 2026 — 51.9% of unit volume and 31.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chocolate Cake Mix' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C47QSHZD
Betty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B0C47MPDL5
Betty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 11.1%vs. prior month
$19.4K
latest month
12-month trend
B00MZF0SWS
Betty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
10K
▲ 42.9%vs. prior month
$29.7K
latest month
12-month trend
B000SRHVU2
Jell-O Instant Pudding & Pie Filling Mix, Chocolate Fudge, 1.4 oz Box | Zero Sugar with 2/3 Fewer Calories, Just Stir with Fat-Free Milk & Set in 5 Minutes, Sealed Pouch
8K
▼ 11.1%vs. prior month
$11.8K
latest month
12-month trend
B0C47FC7Z7
Betty Crocker Delights Super Moist Strawberry Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
8K
▲ 14.3%vs. prior month
$15.5K
latest month
12-month trend
B0C47MQKJH
Betty Crocker Favorites, Super Moist, White Cake Mix, 14.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
8K
▲ 14.3%vs. prior month
$13.8K
latest month
12-month trend
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Best Chocolate Cake Mix Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing chocolate cake mix brand in July 2026, moving 56,000 units across 7 ASINs for 74.7% of Top 10 volume. Jell-O follows with 8,000 units (10.7%), ahead of King Arthur on 6,000 units (8.0%).
With 4 brands splitting the Top 10 and 93.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.49 to $5.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
7 ASINs in Top 10
74.7%
Units
56K
Revenue
$116.3K
Avg. price
$2.04
B0C47QSHZD
$1.93·★4.8·2.9K revsBetty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB0C47MPDL5
$1.99·★4.8·1.8K revsBetty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB00MZF0SWS
$2.97·★4.8·4K revsBetty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
Units sold10KB0C47FC7Z7
$2.02·★4.7·4.4K revsBetty Crocker Delights Super Moist Strawberry Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold8KB0C47MQKJH
$1.69·★4.8·1.7K revsBetty Crocker Favorites, Super Moist, White Cake Mix, 14.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Units sold8KB0C47CQQX7
$1.99·★4.7·1.7K revsBetty Crocker Favorites Milk Chocolate Brownie Mix, 16.3 oz | Milk Chocolate Flavor, Goes From Bowl To Oven In Minutes, Great For Gatherings & Entertaining
Units sold5KB0C47PPCKK
$1.69·★4.8·1.2K revsBetty Crocker, Super Moist, Devil's Food Cake Mix, 13.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Units sold5K
Jell-O
1 ASIN in Top 10
10.7%
Units
8K
Revenue
$11.8K
Avg. price
$1.49
B000SRHVU2
$1.49·★4.7·3.4K revsJell-O Instant Pudding & Pie Filling Mix, Chocolate Fudge, 1.4 oz Box | Zero Sugar with 2/3 Fewer Calories, Just Stir with Fat-Free Milk & Set in 5 Minutes, Sealed Pouch
Units sold8K
King Arthur
1 ASIN in Top 10
8.0%
Units
6K
Revenue
$33K
Avg. price
$5.47
B00OZENTBE
$5.47·★4.7·6.1K revsKing Arthur Gluten-Free Fudge Brownie Mix, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 17 Oz
Units sold6K
Trending Chocolate Cake Mix Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C47PPCKK booked 5K units at $1.69, with ▲ 66.7% MoM change. On the growth side, B0CS3Y136M leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B00CJ8LHG2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C47PPCKK
Betty Crocker, Super Moist, Devil's Food Cake Mix, 13.25 oz | America's #1 Cake Mix Brand, Makes One Cake Or 24 Cupcakes, Just Add Butter, Water & Eggs
Price
$1.69
Rating
4.8
Reviews
1.2K
Latest month sales
B0CS3Y136M
Bob's Red Mill Fudgy Brownie Baking Mix, 14oz
Price
$3.86
Rating
4.6
Reviews
504
Latest month sales
B00CJ8LHG2
Duncan Hines Brownie Mix, Milk Chocolate Flavored, 18 oz. | Milk Chocolate flavored brownie mix; made with no artificial dyes; great for party desserts, bake sales, and family treats
Unlock to view ASIN details and product titles
Price
$1.78
Rating
4.7
Reviews
2.5K
Latest month sales
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