Chefs Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chefs Knife sales on Amazon US totaled 87,500 units in July 2026 (▼ 39.4% vs. the prior month), generating an estimated $3,998,686 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 40.1% of revenue, while a typical listing is priced at $58.21. The keyword itself pulled 21,739 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the chefs knife Top 50 moved 1,297,400 units and $57,178,239 in cumulative sales — an average of 108,117 units and $4,764,853 per month. Monthly throughput topped out at 212,250 units in December 2025 and dipped to 54,850 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Chefs Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.5K
▼ 39.4% MoM
Monthly Revenue 2026/07
$4M
▼ 39.7% MoM
Top 10 Market Share 2026/07
53.7%
Chefs Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chefs knife listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.88 apiece — equal to 11.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $1,603,330 in July 2026 — 53.7% of unit volume and 40.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chefs Knife' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B000PS1HS6
Mercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
8K
▼ 11.1%vs. prior month
$129K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B008M5U1C2
Victorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
4K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B0GCJQ4Z51
Knife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
4K
▼ 20.0%vs. prior month
$96.1K
latest month
12-month trend
B00R3Z49G6
Amazon Basics 14-Piece High Carbon Stainless Steel Kitchen Knife Set with Full Tang Construction, Ergonomic Handles, Sharpener and Pinewood Block, Black
3K
▼ 40.0%vs. prior month
$96.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chefs Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing chefs knife brand in July 2026, moving 16,000 units across 2 ASINs for 34.0% of Top 10 volume. Mercer Culinary follows with 8,000 units (17.0%), ahead of Victorinox on 4,000 units (8.5%).
Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.15 to $47.41, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
2 ASINs in Top 10
34.0%
Units
16K
Revenue
$524K
Avg. price
$30.94
B0C1YBPJ43
$39.88·★4.8·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$21.99·★4.7·632 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6K
Mercer Culinary
1 ASIN in Top 10
17.0%
Units
8K
Revenue
$129K
Avg. price
$16.15
B000PS1HS6
$16.15·★4.8·22.7K revsMercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
Units sold8K
Victorinox
1 ASIN in Top 10
8.5%
Units
4K
Revenue
$184.2K
Avg. price
$47.41
B008M5U1C2
$47.41·★4.8·14.9K revsVictorinox Fibrox Pro 8 Inch Chef’s Knife, Dishwasher Safe, Black | Ergonomic TPE non-slip handle for professional chopping, slicing, and dicing. Swiss made, dishwasher safe kitchen tool
Units sold4K
Trending Chefs Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HTRKQG booked 6K units at $21.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Price
$21.99
Rating
4.7
Reviews
632
Latest month sales
B0CWRCCFTM
Knife Set, Brewin Kitchen Knife Set, Knives Set for Kitchen, Universal Knife Block, Utility Knife Block Set, New Home Essentials, Apartment Essentials, Camping essentials, RV Essentials
Price
$35.99
Rating
4.7
Reviews
2.2K
Latest month sales
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
Unlock to view ASIN details and product titles
Price
$94.95
Rating
4.6
Reviews
13.2K
Latest month sales
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