Knife Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Knife Set sales on Amazon US totaled 84,100 units in July 2026 (▼ 43.4% vs. the prior month), generating an estimated $3,914,175 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 42.2% of revenue, while a typical listing is priced at $57.23. The keyword itself pulled 519,887 Amazon queries over the same period (▲ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the knife set Top 50 moved 1,132,100 units and $52,868,515 in cumulative sales — an average of 94,342 units and $4,405,710 per month. Monthly throughput topped out at 176,500 units in November 2025 and dipped to 52,300 in May 2026, leaving the latest reading 30.7% higher than August 2025.
Knife Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
84.1K
▼ 43.4% MoM
Monthly Revenue 2026/07
$3.9M
▼ 46.4% MoM
Top 10 Market Share 2026/07
53.5%
Knife Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold knife set listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.88 apiece — equal to 11.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $1,652,430 in July 2026 — 53.5% of unit volume and 42.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Knife Set' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0G8HTRKQG
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
6K
▲ 100.0%vs. prior month
$124.7K
latest month
12-month trend
B0DYP3J5BW
Knife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
5K
▼ 44.4%vs. prior month
$277.3K
latest month
12-month trend
B0GCJQ4Z51
Knife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
4K
▼ 20.0%vs. prior month
$96.1K
latest month
12-month trend
B09Y8WF8WQ
Amorston Steak Knives, Steak Knives Set of 8, Stainless Steel Steak Knife Set, Serrated Knives Dishwasher Safe, Elegant Black Mothers Day Gifts for Women
4K
▼ 20.0%vs. prior month
$63.2K
latest month
12-month trend
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
4K
▲ 33.3%vs. prior month
$90.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Knife Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing knife set brand in July 2026, moving 28,000 units across 5 ASINs for 62.2% of Top 10 volume. NULAS follows with 4,000 units (8.9%), ahead of Amorston on 4,000 units (8.9%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $38.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
5 ASINs in Top 10
62.2%
Units
28K
Revenue
$1M
Avg. price
$38.96
B0C1YBPJ43
$39.88·★4.8·3.5K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0G8HTRKQG
$19.99·★4.7·562 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Black, Kitchen Utility Knives
Units sold6KB0DYP3J5BW
$59.99·★4.7·1.1K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5KB0G8HSMYJJ
$24.99·★4.7·568 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Units sold4KB0BW91HX7D
$49.97·★4.7·2.6K revsKnife Set, Astercook 21 Pieces Knife Sets for Kitchen with Block, Dishwasher Safe Kitchen Knife Set with Built-in Sharpener, German Stainless Steel Black Knife Block Set, Fathers Day Gift for Men
Units sold3K
NULAS
1 ASIN in Top 10
8.9%
Units
4K
Revenue
$96.1K
Avg. price
$19.99
B0GCJQ4Z51
$19.99·★4.6·381 revsKnife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
Units sold4K
Amorston
1 ASIN in Top 10
8.9%
Units
4K
Revenue
$63.2K
Avg. price
$16.99
B09Y8WF8WQ
$16.99·★4.7·5.8K revsAmorston Steak Knives, Steak Knives Set of 8, Stainless Steel Steak Knife Set, Serrated Knives Dishwasher Safe, Elegant Black Mothers Day Gifts for Women
Units sold4K
Trending Knife Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G8HSMYJJ booked 4K units at $24.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Price
$24.99
Rating
4.7
Reviews
568
Latest month sales
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P
Price
$97.99
Rating
4.6
Reviews
13.2K
Latest month sales
B0BW91HX7D
Knife Set, Astercook 21 Pieces Knife Sets for Kitchen with Block, Dishwasher Safe Kitchen Knife Set with Built-in Sharpener, German Stainless Steel Black Knife Block Set, Fathers Day Gift for Men
Unlock to view ASIN details and product titles
Price
$49.97
Rating
4.7
Reviews
2.6K
Latest month sales
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