Charms For Bracelets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Charms For Bracelets sales on Amazon US totaled 61,900 units in July 2026 (▲ 9.1% vs. the prior month), generating an estimated $668,185 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 55.5% of revenue, while a typical listing is priced at $11.37. The keyword itself pulled 28,387 Amazon queries over the same period (▼ 1.9% MoM).

Zooming out to the 12-month window ending July 2026, the charms for bracelets Top 50 moved 539,150 units and $5,782,367 in cumulative sales — an average of 44,929 units and $481,864 per month. Monthly throughput topped out at 61,900 units in July 2026 and dipped to 31,300 in May 2026, leaving the latest reading 51.0% higher than August 2025.

539.1KTotal units sold · Last 12 months
$5.8MTotal revenue · Last 12 months
28.4K▼ 1.9% MoM
Monthly search volume
$11.37Avg. price · July 2026

Charms For Bracelets Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales41K
Revenue$455.1K

2025/09

Sales39.5K
Revenue$412.3K

2025/10

Sales39.8K
Revenue$409.4K

2025/11

Sales46K
Revenue$495K

2025/12

Sales56.5K
Revenue$633.4K

2026/01

Sales36.2K
Revenue$378.7K

2026/02

Sales46.9K
Revenue$487.5K

2026/03

Sales40.6K
Revenue$427K

2026/04

Sales42.6K
Revenue$441.6K

2026/05

Sales31.3K
Revenue$344.7K

2026/06

Sales56.8K
Revenue$629.4K
61.9K

2026/07

Sales61.9K
Revenue$668.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

61.9K

▲ 9.1% MoM

Monthly Revenue 2026/07

$668.2K

▲ 6.2% MoM

Top 10 Market Share 2026/07

54.9%

See the Top 10 ASINs driving 54.9% of sales

Charms For Bracelets Market Share & Sales Concentration on Amazon US — July 2026

The most-sold charms for bracelets listing on Amazon US in July 2026 is ASIN B0DM17RG22 (Brand: Funtopia), which sold 9,000 units at $9.99 apiece — equal to 14.5% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 34,000 units and $370,970 in July 2026 — 54.9% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Charms For Bracelets' on Amazon

July 2026
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54.9% Volume Share 34K units sold
55.5% Revenue Share $371K estimated
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Top 5 Volume Share breakdown

B0DM17RG22 14.5%
B0CJQVKYCK 6.5%
B0BYJ6ZWN1 6.5%
B0F1MG6D6H 4.8%
B0BWNDR624 4.8%
Others 62.8%
#1
Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors

B0DM17RG22

Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors

$9.99· 4.7·2.2K reviews
Monthly Sales

9K

▼ 10.0%

vs. prior month

Revenue

$101.5K

latest month

Monthly Trend

12-month trend

#2
1000PCS Letter Beads, White Alphabet Beads and Colorful Heart Beads | 4x7mm A-Z Round Acrylic Beads for Threading, Ideal for for Jewellery DIY Making Crafts Bracelets Necklaces Ornaments Penda

B0CJQVKYCK

1000PCS Letter Beads, White Alphabet Beads and Colorful Heart Beads | 4x7mm A-Z Round Acrylic Beads for Threading, Ideal for for Jewellery DIY Making Crafts Bracelets Necklaces Ornaments Penda

$6.76· 4.6·2.4K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$29K

latest month

Monthly Trend

12-month trend

#3
Pizooro Clay Beads 3 Boxes Bracelet Making Kit, 10500pcs Beads for Jewelry Making, Round Letter Beads with Charm and Elastic Strings, Friendship Bracelets Holiday Gifts for Girls Adults

B0BYJ6ZWN1

Pizooro Clay Beads 3 Boxes Bracelet Making Kit, 10500pcs Beads for Jewelry Making, Round Letter Beads with Charm and Elastic Strings, Friendship Bracelets Holiday Gifts for Girls Adults

$19.99· 4.7·2.3K reviews
Monthly Sales

4K

▲ 33.3%

vs. prior month

Revenue

$76.4K

latest month

Monthly Trend

12-month trend

#4
Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit, 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making, DIY Art and Crafts Toys Gifts

B0F1MG6D6H

Gionlion 1200 Pcs Polymer Clay Beads Bracelet Making Kit, 25 Style Animal Fruit Flower Butterfly Bunny Pony Letter Beads Charms for Jewelry Making, DIY Art and Crafts Toys Gifts

$8.99· 4.6·1.1K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$24.2K

latest month

Monthly Trend

12-month trend

#5
1000PCS Polymer Clay Beads Bracelet Making kit, 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls

B0BWNDR624

1000PCS Polymer Clay Beads Bracelet Making kit, 24 Style Cute Fun Beads Fruit Flower Animal Cake Butterfly Heart Beads Charms for Jewelry Necklace Earring Making DIY Accessories for Women Girls

$7.99· 4.6·2.4K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$24K

latest month

Monthly Trend

12-month trend

#6
FIVEIZERO 100PCS Cute Slime Charms, Kawaii Flatback Resin Charms | 50+ Unique Designs, Glittery Finish, Easy to Glue, Lightweight and Durable, Perfect for DIY Decoration

B0F5QJY53V

FIVEIZERO 100PCS Cute Slime Charms, Kawaii Flatback Resin Charms | 50+ Unique Designs, Glittery Finish, Easy to Glue, Lightweight and Durable, Perfect for DIY Decoration

$7.99· 4.6·641 reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$22.6K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Charms For Bracelets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Funtopia is the best-performing charms for bracelets brand in July 2026, moving 9,000 units across 1 ASIN for 26.5% of Top 10 volume. SUTOUG follows with 4,000 units (11.8%), ahead of Pizooro on 4,000 units (11.8%).

Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.76 to $19.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

26.5%
11.8%
11.8%
50.0%
Funtopia
SUTOUG
Pizooro
Other brands
1

Funtopia

1 ASIN in Top 10

26.5%

Units

9K

Revenue

$101.5K

Avg. price

$9.99

  • Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors

    B0DM17RG22

    $9.99·4.7·2.2K revs

    Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors

    Units sold9K
2

SUTOUG

1 ASIN in Top 10

11.8%

Units

4K

Revenue

$29K

Avg. price

$6.76

  • 1000PCS Letter Beads, White Alphabet Beads and Colorful Heart Beads | 4x7mm A-Z Round Acrylic Beads for Threading, Ideal for for Jewellery DIY Making Crafts Bracelets Necklaces Ornaments Penda

    B0CJQVKYCK

    $6.76·4.6·2.4K revs

    1000PCS Letter Beads, White Alphabet Beads and Colorful Heart Beads | 4x7mm A-Z Round Acrylic Beads for Threading, Ideal for for Jewellery DIY Making Crafts Bracelets Necklaces Ornaments Penda

    Units sold4K
3

Pizooro

1 ASIN in Top 10

11.8%

Units

4K

Revenue

$76.4K

Avg. price

$19.99

  • Pizooro Clay Beads 3 Boxes Bracelet Making Kit, 10500pcs Beads for Jewelry Making, Round Letter Beads with Charm and Elastic Strings, Friendship Bracelets Holiday Gifts for Girls Adults

    B0BYJ6ZWN1

    $19.99·4.7·2.3K revs

    Pizooro Clay Beads 3 Boxes Bracelet Making Kit, 10500pcs Beads for Jewelry Making, Round Letter Beads with Charm and Elastic Strings, Friendship Bracelets Holiday Gifts for Girls Adults

    Units sold4K

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