Bracelet Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bracelet Charms sales on Amazon US totaled 96,300 units in July 2026 (▲ 2.9% vs. the prior month), generating an estimated $999,184 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.1% of unit volume and 56.4% of revenue, while a typical listing is priced at $10.55. The keyword itself pulled 29,448 Amazon queries over the same period (▼ 11.9% MoM).
Zooming out to the 12-month window ending July 2026, the bracelet charms Top 50 moved 945,250 units and $10,130,421 in cumulative sales — an average of 78,771 units and $844,202 per month. Monthly throughput topped out at 144,900 units in December 2025 and dipped to 44,500 in May 2026, leaving the latest reading 37.5% higher than August 2025.
Bracelet Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.3K
▲ 2.9% MoM
Monthly Revenue 2026/07
$999.2K
▲ 1.9% MoM
Top 10 Market Share 2026/07
56.1%
Bracelet Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bracelet charms listing on Amazon US in July 2026 is ASIN B0DM17RG22 (Brand: Funtopia), which sold 9,000 units at $9.99 apiece — equal to 9.3% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 54,000 units and $563,830 in July 2026 — 56.1% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bracelet Charms' on Amazon
July 2026
Is 56.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DM17RG22
Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors
9K
▼ 10.0%vs. prior month
$101.5K
latest month
12-month trend
B09X9DPDBQ
Redtwo Redtwo 5100 Clay Beads Bracelet Making Kit, Flat Preppy Beads for Friendship Jewelry Making,Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Girls Ages 8-12
8K
▲ 14.3%vs. prior month
$53.3K
latest month
12-month trend
B0B4BX6SY2
leitait leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies,Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old
7K
▼ 22.2%vs. prior month
$137.1K
latest month
12-month trend
B0CGHHKP7N
YMSDZHL YMSDZHL Alphabet Beads A-Z 1300Pcs Letter Bead for Bracelet Jewelry Making | Acrylic 4x7mm Round Alphabet Beads Kits,Black Digit and Colorful Smile Beads for Bracelets Making Kits
7K
▼ 12.5%vs. prior month
$40.3K
latest month
12-month trend
B0CJ5DPB8D
Mathtoxyz Mathtoxyz Bead Organizer Box, 30Pcs Small Beads Organizers and Storage Plastic Cases Mini Clear Dimond Storage Containers Boxes with Hinged Lid and Rectangle for Bracelet Making DIY Jewelry Craft Nail
5K
▲ 66.7%vs. prior month
$79.5K
latest month
12-month trend
B0CWYZR4YN
Mr. Pen- Different Charms, 30, 50, 60 Pcs, PVC Random Decoration Charms for Decoration
5K
▲ 0.0%vs. prior month
$24.8K
latest month
12-month trend
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Best Bracelet Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Funtopia is the best-performing bracelet charms brand in July 2026, moving 9,000 units across 1 ASIN for 16.7% of Top 10 volume. Redtwo follows with 8,000 units (14.8%), ahead of leitait on 7,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.79 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Funtopia
1 ASIN in Top 10
16.7%
Units
9K
Revenue
$101.5K
Avg. price
$9.99
B0DM17RG22
$9.99·★4.7·2.2K revsFuntopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies | 34 Colors Crystal Round Glass Beads for DIY Earrings Necklace Crafts with Spacer Beads and Charms, Solid and Gradient Colors
Units sold9K
Redtwo
1 ASIN in Top 10
14.8%
Units
8K
Revenue
$53.3K
Avg. price
$6.79
B09X9DPDBQ
$6.79·★4.7·19.2K revsRedtwo Redtwo 5100 Clay Beads Bracelet Making Kit, Flat Preppy Beads for Friendship Jewelry Making,Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Girls Ages 8-12
Units sold8K
leitait
1 ASIN in Top 10
13.0%
Units
7K
Revenue
$137.1K
Avg. price
$19.99
B0B4BX6SY2
$19.99·★4.6·4.2K revsleitait leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies,Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old
Units sold7K
Trending Bracelet Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BBF49322 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GY5ZD54S close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BBF49322
Halloween Charms for Jewelry Making, 50Pcs Earring Charm for Bracelets | Enamel Pendant Charms
Price
$6.95
Rating
4.6
Reviews
297
Latest month sales
B0GY5ZD54S
Beach/Cross Enamel Charms for Jewelry Making | Flat Round Charm for Jewelry Making Necklace
Price
$9.99
Rating
5.0
Reviews
11
Latest month sales
B073YKWN45
JIALEEY Wholesale Bulk Lots Jewelry Making Silver Charms Mixed Smooth Tibetan Silver Metal Charms Pendants DIY for Necklace Bracelet Jewelry Making and Crafting, 100 PCS
Unlock to view ASIN details and product titles
Price
$5.82
Rating
4.6
Reviews
35.7K
Latest month sales
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