Chafing Cream For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chafing Cream For Women sales on Amazon US totaled 297,300 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $3,394,362 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 50.5% of revenue, while a typical listing is priced at $15.06. The keyword itself pulled 7,621 Amazon queries over the same period (▼ 41.3% MoM).
Zooming out to the 12-month window ending July 2026, the chafing cream for women Top 50 moved 2,427,500 units and $28,282,508 in cumulative sales — an average of 202,292 units and $2,356,876 per month. Monthly throughput topped out at 328,700 units in June 2026 and dipped to 143,350 in May 2026, leaving the latest reading 28.7% higher than August 2025.
Chafing Cream For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297.3K
▼ 9.6% MoM
Monthly Revenue 2026/07
$3.4M
▼ 7.1% MoM
Top 10 Market Share 2026/07
60.5%
Chafing Cream For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chafing cream for women listing on Amazon US in July 2026 is ASIN B007VC9DKI (Brand: Gold Bond), which sold 50,000 units at $6.28 apiece — equal to 16.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $1,713,800 in July 2026 — 60.5% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chafing Cream For Women' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B07GJZQTWS
Megababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
30K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B000052XIB
Vagisil Feminine Cream with Benzocaine for Women, 1 oz
20K
▲ 0.0%vs. prior month
$107.4K
latest month
12-month trend
B00288L2N6
Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
20K
▲ 0.0%vs. prior month
$219.8K
latest month
12-month trend
B0009Q63D8
Monistat Instant Itch Relief Cream for Women, Fragrance-Free, 1 Oz | Fragrance-Free, Formula with Aloe Vera, Soothes & Cools Vaginal Itch, Use Whenever You Need Itch Relief Fast
10K
▲ 0.0%vs. prior month
$49.3K
latest month
12-month trend
B0071Q5PL0
VMAGIC by Medicine Mama Organic Vulva Balm – Intimate Skin Care, Menopause Support – Relieves Feminine Dryness, Itching & Irritation – Hormone Free, Vaginal Moisturizer for Women – 2 oz
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chafing Cream For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing chafing cream for women brand in July 2026, moving 50,000 units across 1 ASIN for 27.8% of Top 10 volume. Megababe follows with 30,000 units (16.7%), ahead of BodyGlide on 30,000 units (16.7%).
With 8 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $10.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
1 ASIN in Top 10
27.8%
Units
50K
Revenue
$305K
Avg. price
$6.28
B007VC9DKI
$6.28·★4.7·40.6K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
Units sold50K
Megababe
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$299.7K
Avg. price
$9.99
B07GJZQTWS
$9.99·★4.5·3.6K revsMegababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
Units sold30K
BodyGlide
2 ASINs in Top 10
16.7%
Units
30K
Revenue
$329K
Avg. price
$10.99
B00288L2N6
$10.99·★4.6·25.9K revsBody Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
Units sold20KB01KKHGK4W
$10.99·★4.5·25.3K revsBody Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
Units sold10K
Trending Chafing Cream For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KKHGK4W booked 10K units at $10.99, with ▲ 0.0% MoM change. On the growth side, B0F277WK5Z leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B07H4GPVRZ close behind at ▲ 60.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KKHGK4W
Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
Price
$10.99
Rating
4.5
Reviews
25.3K
Latest month sales
B0F277WK5Z
HAPPY CURVES Comfort Powder: Talc Free Anti Chafe Body & Foot Dusting Powder Deodorant for Inner Thigh Chafing, Private Areas, and All Over Body for Women 4oz (Pack of 1), Tahitian Vanilla
Price
$15.99
Rating
4.4
Reviews
4.4K
Latest month sales
B07H4GPVRZ
Anti Monkey Butt Body Powder, Talc-Free, 8 oz | Thigh Chafing, Sweat, Friction, & Itch Relief, Calamine for Rash & Odor Control, Men & Women
Unlock to view ASIN details and product titles
Price
$6.97
Rating
4.7
Reviews
3K
Latest month sales
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