Chafe Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chafe Stick sales on Amazon US totaled 256,400 units in July 2026 (▼ 15.1% vs. the prior month), generating an estimated $2,891,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.5% of unit volume and 63.1% of revenue, while a typical listing is priced at $15.19. The keyword itself pulled 11,246 Amazon queries over the same period (▼ 24.7% MoM).
Zooming out to the 12-month window ending July 2026, the chafe stick Top 50 moved 2,567,600 units and $28,689,452 in cumulative sales — an average of 213,967 units and $2,390,788 per month. Monthly throughput topped out at 302,100 units in June 2026 and dipped to 134,800 in May 2026, leaving the latest reading 24.4% higher than August 2025.
Chafe Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
256.4K
▼ 15.1% MoM
Monthly Revenue 2026/07
$2.9M
▼ 14.6% MoM
Top 10 Market Share 2026/07
72.5%
Chafe Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chafe stick listing on Amazon US in July 2026 is ASIN B007VC9DKI (Brand: Gold Bond), which sold 50,000 units at $6.28 apiece — equal to 19.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 186,000 units and $1,824,530 in July 2026 — 72.5% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chafe Stick' on Amazon
July 2026
Is 72.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007VC9DKI
Gold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
50K
▼ 16.7%vs. prior month
$305K
latest month
12-month trend
B07GJZQTWS
Megababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
30K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B00288L2N6
Body Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
20K
▲ 0.0%vs. prior month
$219.8K
latest month
12-month trend
B00AXVJF52
Monistat Chafing Relief Powder Gel, Long-Lasting Protection, 1.5 Oz | Protects Skin, Safe to Use Every Day, Anti-Chafing Protection for Bikini Area, Thighs & Bra Lines
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B01KKHGK4W
Body Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
10K
▲ 0.0%vs. prior month
$109.2K
latest month
12-month trend
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Best Chafe Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Gold Bond is the best-performing chafe stick brand in July 2026, moving 50,000 units across 1 ASIN for 26.9% of Top 10 volume. Megababe follows with 40,000 units (21.5%), ahead of BodyGlide on 39,000 units (21.0%).
With 7 brands splitting the Top 10 and 69.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.28 to $11.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Gold Bond
1 ASIN in Top 10
26.9%
Units
50K
Revenue
$305K
Avg. price
$6.28
B007VC9DKI
$6.28·★4.7·40.6K revsGold Bond Friction Defense Stick, Anti Chafing Stick with Aloe, 1.75 oz. | Anti-chafing stick to soothe, comfort & moisturize chafed skin, arm, chest, bra lines, thigh, skin rolls
Units sold50K
Megababe
2 ASINs in Top 10
21.5%
Units
40K
Revenue
$439.4K
Avg. price
$11.98
B07GJZQTWS
$9.99·★4.5·3.6K revsMegababe Thigh Rescue Anti-Chafe Stick Mini | Travel size, great for on-the-go | Prevents skin chafe & irritation | Thighs, arms, bra-lines & more
Units sold30KB07CZWYY4H
$13.97·★4.6·8.1K revsMegababe Thigh Rescue Anti-Chafe Stick | Prevents Skin Chafe & Irritation | Thighs, arms, Bra-Lines & More
Units sold10K
BodyGlide
3 ASINs in Top 10
21.0%
Units
39K
Revenue
$409.9K
Avg. price
$10.32
B00288L2N6
$10.99·★4.6·25.9K revsBody Glide Original Anti Chafe Balm | No Chafing Stick | Prevent Arm, Chest, Butt, Thigh, Ball Chafing & Irritation | Trusted Skin Protection Since 1996 |1.5oz
Units sold20KB01KKHGK4W
$10.99·★4.5·25.3K revsBody Glide For Her Anti Chafe Balm | Chafing stick with added emollients | Great for dry, sensitive skin and/or sensitive areas | Use on chest, bra, butt, groin, arm, and thigh chafing | 1.5oz
Units sold10KB00115UN9Q
$8.99·★4.5·14.3K revsBody Glide Foot Glide Anti Blister Balm | blister prevention for heels, shoes, cleats, boots, socks, and sandals | Use on toes, heel, ankle, arch, sole and ball of foot | 0.8oz
Units sold9K
Trending Chafe Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F7Y69XYN leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0DV15RCJN close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F7Y69XYN
Athlete’s Foot Treatment Stick – Antifungal Stick for Athlete’s Foot, Tolnaftate 1%, Easy Glide-On No Mess Application – 2 Sticks Complete Treatment
Price
$19.99
Rating
4.1
Reviews
483
Latest month sales
B0DV15RCJN
HAPPY CURVES Lotion to Powder Anti Chafing Odor Control Cream for Women: Aluminum-Free Cream for Private Parts, Under Breast, & Body 2.25 Fl Oz (1 Pack, Tahitian Vanilla)
Price
$9.97
Rating
4.2
Reviews
1.6K
Latest month sales
B01N638AAE
Body Glide Outdoor Anti Chafe Balm 1.5oz: Fragrance free anti chafing stick trusted in basic training, endurance sports & everyday life. Use on neck, shoulders, chest, butt, groin, thighs & feet
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.6
Reviews
3.6K
Latest month sales
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