Cerave Retinol Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Retinol sales on Amazon US totaled 694,000 units in July 2026 (▼ 23.8% vs. the prior month), generating an estimated $13,373,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 57.2% of revenue, while a typical listing is priced at $21.27. The keyword itself pulled 27,323 Amazon queries over the same period (▲ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the cerave retinol Top 50 moved 8,275,500 units and $150,110,074 in cumulative sales — an average of 689,625 units and $12,509,173 per month. Monthly throughput topped out at 911,000 units in June 2026 and dipped to 411,800 in May 2026, leaving the latest reading 10.0% higher than August 2025.
Cerave Retinol Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
694K
▼ 23.8% MoM
Monthly Revenue 2026/07
$13.4M
▼ 23.5% MoM
Top 10 Market Share 2026/07
62.0%
Cerave Retinol Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave retinol listing on Amazon US in July 2026 is ASIN B00365DABC (Brand: CeraVe), which sold 90,000 units at $11.99 apiece — equal to 13.0% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $7,656,100 in July 2026 — 62.0% of unit volume and 57.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Retinol' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B07VWSN95S
CeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
30K
▼ 25.0%vs. prior month
$549.9K
latest month
12-month trend
B08CQ9T6KN
CeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
30K
▼ 25.0%vs. prior month
$479.1K
latest month
12-month trend
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Best Cerave Retinol Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave retinol brand in July 2026, moving 380,000 units across 8 ASINs for 88.4% of Top 10 volume. ANUA follows with 30,000 units (7.0%), ahead of The Ordinary on 20,000 units (4.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.90 to $28.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
8 ASINs in Top 10
88.4%
Units
380K
Revenue
$6.6M
Avg. price
$16.85
B00365DABC
$11.99·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00TTD9BRC
$18.96·★4.7·147.8K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB00SNPCSUY
$15.44·★4.6·57K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB07RK4HST7
$18.14·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB07VWSN95S
$9.99·★4.6·56.8K revsCeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
Units sold30KB08CQ9T6KN
$15.97·★4.7·83.1K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB07PNCCLD2
$23.86·★4.5·44K revsCeraVe Skin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1oz | Skincare, 10% Pure Vitamin C, Brightening Serum, Ceramides, Antioxidant, Hydrates and Improves Skin Tone & Texture
Units sold20KB07XJ7XWLW
$20.44·★4.6·28.5K revsCeraVe Retinol Serum for Face with Niacinamide & Hyaluronic Acid, 1 oz | Skin Care, Brightening Serum, Anti Aging, Smooths Fine Lines and Wrinkles, Ceramides, Fragrance Free, Non-Comedogenic, Gentle
Units sold20K
ANUA
1 ASIN in Top 10
7.0%
Units
30K
Revenue
$869.4K
Avg. price
$28.50
B0GKFD9ZQW
$28.50·★4.4·1.1K revsANUA Collagen Retinol Refining Gua Sha Cream, 2.7 fl.oz | Neck Cream for Lifting & Firming, Jawline to Décolleté, Daily Moisturizer, Fine Line Care, Neck Massager, Korean Skincare
Units sold30K
The Ordinary
1 ASIN in Top 10
4.7%
Units
20K
Revenue
$198K
Avg. price
$9.90
B0779YGB2G
$9.90·★4.6·19.6K revsThe Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
Units sold20K
Trending Cerave Retinol Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D33LHZ5D leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0GZ19T1SM close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D33LHZ5D
SerlinoLab Night Face Cream for Men – Anti-Aging Moisturizer with Retinol & Hyaluronic Acid, Hydrates Skin, Helps Reduce Wrinkles, Improves Firmness and Elasticity, 1.7 fl oz
Price
$59.99
Rating
4.2
Reviews
1.3K
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Price
$38.10
Rating
4.4
Reviews
23.2K
Latest month sales
B0GQW7L9JJ
CeraVe Brightening Vitamin C Facial Cleanser, Niacinamide Face Wash, 8oz | Hydrating Skin Care Formula with Ceramides, Gently Exfoliates To Fade Discoloration and Reveal a Radiant Complexion
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.5
Reviews
145
Latest month sales
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