Retinol Skin Booster Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Retinol Skin Booster Serum sales on Amazon US totaled 750,000 units in July 2026 (▼ 25.6% vs. the prior month), generating an estimated $14,552,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.7% of unit volume and 61.5% of revenue, while a typical listing is priced at $21.83. The keyword itself pulled 86,292 Amazon queries over the same period (▲ 20.2% MoM).
Zooming out to the 12-month window ending July 2026, the retinol skin booster serum Top 50 moved 7,366,700 units and $140,788,433 in cumulative sales — an average of 613,892 units and $11,732,369 per month. Monthly throughput topped out at 1,008,000 units in June 2026 and dipped to 367,500 in May 2026, leaving the latest reading 74.1% higher than August 2025.
Retinol Skin Booster Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
750K
▼ 25.6% MoM
Monthly Revenue 2026/07
$14.6M
▼ 29.9% MoM
Top 10 Market Share 2026/07
66.7%
Retinol Skin Booster Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold retinol skin booster serum listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 13.3% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $8,956,400 in July 2026 — 66.7% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Retinol Skin Booster Serum' on Amazon
July 2026
Is 66.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B0FGQ3J31K
EQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum for Face, Neck & Body | Vegan Collagen & Pink Serum for Anti-Aging, Firming & Lifting | Korean Skincare (1.01 oz / 30ml)
30K
▼ 50.0%vs. prior month
$677.1K
latest month
12-month trend
B07VWSN95S
CeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
30K
▼ 25.0%vs. prior month
$549.9K
latest month
12-month trend
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Best Retinol Skin Booster Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing retinol skin booster serum brand in July 2026, moving 120,000 units across 2 ASINs for 24.0% of Top 10 volume. MEDITHERAPY follows with 100,000 units (20.0%), ahead of celimax on 100,000 units (20.0%).
With 8 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.90 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
2 ASINs in Top 10
24.0%
Units
120K
Revenue
$1.2M
Avg. price
$9.90
B01MYEZPC8
$9.90·★4.7·39.8K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB0779YGB2G
$9.90·★4.6·19.5K revsThe Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
Units sold20K
MEDITHERAPY
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.1K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·22.8K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Retinol Skin Booster Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0779YGB2G booked 20K units at $9.90, with ▲ 0.0% MoM change. On the growth side, B0GZ19T1SM leads positive momentum with ▲ 66.7% MoM growth on 10K units, with B0FTFX1H1G close behind at ▲ 11.1% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0779YGB2G
The Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
Price
$9.90
Rating
4.6
Reviews
19.5K
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Price
$37.50
Rating
4.4
Reviews
22.9K
Latest month sales
B0FTFX1H1G
MEDITHERAPY Hyaluronic Acid Serum 5.07 fl oz | Korean Facial Serum for Plump Dewy Glass Skin, Deep Hydrating Moisture for All Skin Types, K-Beauty
Unlock to view ASIN details and product titles
Price
$17.49
Rating
4.4
Reviews
805
Latest month sales
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