Catfish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Catfish sales on Amazon US totaled 132,300 units in July 2026 (▲ 20.1% vs. the prior month), generating an estimated $1,410,324 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.7% of unit volume and 80.5% of revenue, while a typical listing is priced at $17.84. The keyword itself pulled 12,726 Amazon queries over the same period (▼ 20.3% MoM).
Zooming out to the 12-month window ending July 2026, the catfish Top 50 moved 1,458,850 units and $14,627,834 in cumulative sales — an average of 121,571 units and $1,218,986 per month. Monthly throughput topped out at 139,950 units in September 2025 and dipped to 78,600 in May 2026, leaving the latest reading 0.6% lower than August 2025.
Catfish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.3K
▲ 20.1% MoM
Monthly Revenue 2026/07
$1.4M
▲ 11.2% MoM
Top 10 Market Share 2026/07
90.7%
Catfish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold catfish listing on Amazon US in July 2026 is ASIN B0732ZP2HC (Brand: MOWI), which sold 30,000 units at $7.98 apiece — equal to 22.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $1,135,040 in July 2026 — 90.7% of unit volume and 80.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Catfish' on Amazon
July 2026
Is 90.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
30K
▲ 50.0%vs. prior month
$217.5K
latest month
12-month trend
B079W28NJW
Atlantic Salmon Fillet
20K
▲ 0.0%vs. prior month
$315.8K
latest month
12-month trend
B07ZS3QJ32
Amazon Grocery, Medium Raw Shrimp, 16 Oz
20K
▲ 100.0%vs. prior month
$207.2K
latest month
12-month trend
B07ZS338CG
Amazon Grocery, Extra Large Raw Shrimp, Tail On, Peeled & Deveined, 16 Oz, Frozen
10K
▲ 0.0%vs. prior month
$97.7K
latest month
12-month trend
B07ZS3D7WB
Amazon Fresh Brand, Wild Caught Pink Salmon Skinless Fillet Portions, Frozen, Sustainably Sourced, Phosphate Free, 1 Lb
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B07ZS3YKG5
Amazon Grocery, Farm-Raised Tilapia, Boneless Skinless Fillets, 2 Lb (Previously Amazon Fresh Brand, Packaging May Vary)
7K
▲ 0.0%vs. prior month
$62K
latest month
12-month trend
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Best Catfish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing catfish brand in July 2026, moving 36,000 units across 3 ASINs for 30.0% of Top 10 volume. MOWI follows with 30,000 units (25.0%), ahead of Seafood (Suppliers May Vary) on 20,000 units (16.7%).
With 7 brands splitting the Top 10 and 71.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.98 to $15.10, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
30.0%
Units
36K
Revenue
$379.1K
Avg. price
$11.69
B07ZS3QJ32
$10.66·★4.8·12.4K revsAmazon Grocery, Medium Raw Shrimp, 16 Oz
Units sold20KB07ZS338CG
$10.62·★4.7·8.2K revsAmazon Grocery, Extra Large Raw Shrimp, Tail On, Peeled & Deveined, 16 Oz, Frozen
Units sold10KB07ZS35KP9
$13.78·★4.5·3.9K revsAmazon Grocery, Wild Caught Pacific Cod, Boneless Skinless Fillets, 16 oz (Previously Amazon Fresh, Packaging May Vary)
Units sold6K
MOWI
1 ASIN in Top 10
25.0%
Units
30K
Revenue
$217.5K
Avg. price
$7.98
B0732ZP2HC
$7.98·★4.6·14.4K revsMOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Units sold30K
Seafood (Suppliers May Vary)
1 ASIN in Top 10
16.7%
Units
20K
Revenue
$315.8K
Avg. price
$15.10
B079W28NJW
$15.10·★4.6·13.1K revsAtlantic Salmon Fillet
Units sold20K
Trending Catfish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0016PO12G leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B07ZS3QJ32 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0016PO12G
Zatarain's Seasoned Fish Fri Seafood Breading Mix, 5.75 lb
Price
$8.48
Rating
4.8
Reviews
1.5K
Latest month sales
B07ZS3QJ32
Amazon Grocery, Medium Raw Shrimp, 16 Oz
Price
$10.66
Rating
4.8
Reviews
12.4K
Latest month sales
B0732ZP2HC
MOWI Atlantic Salmon 12oz, 2 Portions, Fresh Never Frozen
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.6
Reviews
14.4K
Latest month sales
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