Catch Phrase Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Catch Phrase sales on Amazon US totaled 70,250 units in July 2026 (▼ 4.7% vs. the prior month), generating an estimated $1,114,612 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.6% of unit volume and 76.8% of revenue, while a typical listing is priced at $31.73. The keyword itself pulled 13,286 Amazon queries over the same period (▼ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the catch phrase Top 50 moved 1,143,150 units and $19,321,323 in cumulative sales — an average of 95,263 units and $1,610,110 per month. Monthly throughput topped out at 313,100 units in December 2025 and dipped to 27,850 in May 2026, leaving the latest reading 36.4% higher than August 2025.
Catch Phrase Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
70.3K
▼ 4.7% MoM
Monthly Revenue 2026/07
$1.1M
▼ 6.7% MoM
Top 10 Market Share 2026/07
82.6%
Catch Phrase Market Share & Sales Concentration on Amazon US — July 2026
The most-sold catch phrase listing on Amazon US in July 2026 is ASIN B0DWGVM7RY (Brand: USAOPOLY), which sold 30,000 units at $7.97 apiece — equal to 42.7% of every unit tracked in this report and 4.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 58,000 units and $855,990 in July 2026 — 82.6% of unit volume and 76.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Catch Phrase' on Amazon
July 2026
Is 82.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B084D2XQ9F
HUES and CUES - Vibrant Color Guessing Board Game for 3-10 Players Ages 8+, Connect Clues and Guess from 480 Color Squares
7K
▼ 12.5%vs. prior month
$174.8K
latest month
12-month trend
B09D44JH4S
Hasbro Gaming Scrabble Board Game, Classic Word Games for Kids Ages 8 and Up, Fun Family Game for 2-4 Players, The Classic Crossword Game
4K
▲ 0.0%vs. prior month
$87.6K
latest month
12-month trend
B01BOV6566
Hasbro Gaming Catch Phrase Electronic Game | Fun Active Handheld Party Games for Adults, Teens, and Kids | 4 or More Players, 2 Teams | Portable Summer Travel Activities | Ages 12+ (Amazon Exclusive)
3K
▼ 25.0%vs. prior month
$64.5K
latest month
12-month trend
B08YGLW9RQ
Move2Play, Feed The Fish | 30+ Fin-Tastic Songs & Phrases | Baby & Toddler Musical Toy | First Birthday Present for 1+ Year Old | Ages 6-24 Months | Boy & Girl Ball Drop Toy
3K
▲ 50.0%vs. prior month
$90K
latest month
12-month trend
B0BFG4JVC5
Hasbro Gaming Scattergories Classic Game, Party Game for Adults and Teens Ages 13 and up, Board Game for 2+ Players
3K
▲ 0.0%vs. prior month
$45.6K
latest month
12-month trend
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Best Catch Phrase Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
USAOPOLY is the best-performing catch phrase brand in July 2026, moving 37,000 units across 2 ASINs for 63.8% of Top 10 volume. Hasbro Gaming follows with 12,000 units (20.7%), ahead of Move2Play on 3,000 units (5.2%).
With 6 brands splitting the Top 10 and 89.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.47 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
USAOPOLY
2 ASINs in Top 10
63.8%
Units
37K
Revenue
$413.9K
Avg. price
$16.47
B0DWGVM7RY
$7.97·★4.9·5.2K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30KB084D2XQ9F
$24.97·★4.7·10.5K revsHUES and CUES - Vibrant Color Guessing Board Game for 3-10 Players Ages 8+, Connect Clues and Guess from 480 Color Squares
Units sold7K
Hasbro Gaming
4 ASINs in Top 10
20.7%
Units
12K
Revenue
$223.7K
Avg. price
$19.39
B09D44JH4S
$21.92·★4.7·5.6K revsHasbro Gaming Scrabble Board Game, Classic Word Games for Kids Ages 8 and Up, Fun Family Game for 2-4 Players, The Classic Crossword Game
Units sold4KB01BOV6566
$22.82·★4.6·9.6K revsHasbro Gaming Catch Phrase Electronic Game | Fun Active Handheld Party Games for Adults, Teens, and Kids | 4 or More Players, 2 Teams | Portable Summer Travel Activities | Ages 12+ (Amazon Exclusive)
Units sold3KB0BFG4JVC5
$19.82·★4.8·2K revsHasbro Gaming Scattergories Classic Game, Party Game for Adults and Teens Ages 13 and up, Board Game for 2+ Players
Units sold3KB0B3FXMB7Q
$12.99·★4.7·1.9K revsHasbro Gaming Taboo Classic Game, Party Word Guessing Game for Adults and Teens, Board Game for 4+ Players Ages 13 and Up
Units sold2K
Move2Play
1 ASIN in Top 10
5.2%
Units
3K
Revenue
$90K
Avg. price
$29.99
B08YGLW9RQ
$29.99·★4.6·4.8K revsMove2Play, Feed The Fish | 30+ Fin-Tastic Songs & Phrases | Baby & Toddler Musical Toy | First Birthday Present for 1+ Year Old | Ages 6-24 Months | Boy & Girl Ball Drop Toy
Units sold3K
Trending Catch Phrase Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B3FXMB7Q booked 2K units at $12.99, with ▲ 400.0% MoM change. On the growth side, B0FDF6J7GZ leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GS6STVCN close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3FXMB7Q
Hasbro Gaming Taboo Classic Game, Party Word Guessing Game for Adults and Teens, Board Game for 4+ Players Ages 13 and Up
Price
$12.99
Rating
4.7
Reviews
1.9K
Latest month sales
B0FDF6J7GZ
Simon Harry Potter Edition Game - Hogwarts Handheld Electronic Memory Game for Kids - Lights and Sounds - Officially Licensed - 1+ Players - Ages 8+ (Amazon Exclusive)
Price
$19.36
Rating
4.5
Reviews
40
Latest month sales
B0GS6STVCN
Big Potato Pounce: The Purrrfect Letter Grabbing Card Game | Best New Game 2026 | Perfect for Game Nights, Kids, Teens and Adults | Players 2-6, Age 8+
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
90
Latest month sales
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