Cat Hat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Hat sales on Amazon US totaled 14,200 units in July 2026 (▲ 0.4% vs. the prior month), generating an estimated $161,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.4% of unit volume and 62.9% of revenue, while a typical listing is priced at $12.45. The keyword itself pulled 9,824 Amazon queries over the same period (▼ 29.4% MoM).
Zooming out to the 12-month window ending July 2026, the cat hat Top 50 moved 174,900 units and $1,821,108 in cumulative sales — an average of 14,575 units and $151,759 per month. Monthly throughput topped out at 26,700 units in December 2025 and dipped to 7,400 in May 2026, leaving the latest reading 30.3% higher than August 2025.
Cat Hat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.2K
▲ 0.4% MoM
Monthly Revenue 2026/07
$161K
▲ 1.4% MoM
Top 10 Market Share 2026/07
63.4%
Cat Hat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat hat listing on Amazon US in July 2026 is ASIN B00IELAW28 (Brand: KBETHOS), which sold 2,000 units at $8.95 apiece — equal to 14.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,000 units and $101,278 in July 2026 — 63.4% of unit volume and 62.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Hat' on Amazon
July 2026
Is 63.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IELAW28
KBETHOS Classic Unisex Cotton Adjustable Low Crown Baseball Cap – Plain Dad Hat
2K
▼ 33.3%vs. prior month
$17.7K
latest month
12-month trend
B0FFYNZLG4
Mini Party Hats, Cute Party Hats for Stuffed Animals | Adjustable Cone Hat with Pom Poms for Kittens Stuffed Animals Cat and Dogs , for Pompoms Animal Birthday Party Decorations
1K
▲ 0.0%vs. prior month
$11.9K
latest month
12-month trend
B0FSD8L4L5
Tucnoeu 10pcs Colorful Mini Party Hats, Cute Party Hats for Stuffed Animals | Adjustable Cone Hat with Pom Poms for Kittens Rabbits Dogs and Stuffed Animals, for Birthdays and Celebrations
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0GGHK2VJG
CANREVEL Mini Party Hats for Stuffed Animals Headwear, Birthday Hats
1K
▲ 0.0%vs. prior month
$13.7K
latest month
12-month trend
B0DGLWB8KR
Yipintang Soft & Caring Silicone Cat Bat Mask, Skin-Friendly Halloween Costume for Cats, Lightweight & Flexible Pet Cosplay Accessories, Black Bat
900
▲ 50.0%vs. prior month
$9.9K
latest month
12-month trend
B07GFND8ZC
Pet Cat Bat Wings for Halloween Party Decoration, Puppy Collar Leads Cosplay Bat Costume,Cute Puppy Cat Dress Up Accessories
700
▲ 75.0%vs. prior month
$4.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cat Hat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
KBETHOS is the best-performing cat hat brand in July 2026, moving 2,000 units across 1 ASIN for 22.2% of Top 10 volume. Muccibi follows with 1,000 units (11.1%), ahead of Tucnoeu on 1,000 units (11.1%).
Volume is spread across 10 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.95 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
KBETHOS
1 ASIN in Top 10
22.2%
Units
2K
Revenue
$17.7K
Avg. price
$8.95
B00IELAW28
$8.95·★4.4·29.2K revsKBETHOS Classic Unisex Cotton Adjustable Low Crown Baseball Cap – Plain Dad Hat
Units sold2K
Muccibi
1 ASIN in Top 10
11.1%
Units
1K
Revenue
$11.9K
Avg. price
$11.99
B0FFYNZLG4
$11.99·★4.7·266 revsMini Party Hats, Cute Party Hats for Stuffed Animals | Adjustable Cone Hat with Pom Poms for Kittens Stuffed Animals Cat and Dogs , for Pompoms Animal Birthday Party Decorations
Units sold1K
Tucnoeu
1 ASIN in Top 10
11.1%
Units
1K
Revenue
$10K
Avg. price
$9.49
B0FSD8L4L5
$9.49·★4.2·143 revsTucnoeu 10pcs Colorful Mini Party Hats, Cute Party Hats for Stuffed Animals | Adjustable Cone Hat with Pom Poms for Kittens Rabbits Dogs and Stuffed Animals, for Birthdays and Celebrations
Units sold1K
Trending Cat Hat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DJ4YR3R4 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0FMD5VBVK close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJ4YR3R4
Cat Mask Cosplay, Cat Halloween Costumes, Funny Cat Costumes Accessories (Large)
Price
$8.99
Rating
4.2
Reviews
396
Latest month sales
B0FMD5VBVK
Cat Bat Mask, Funny Cat Helmet & Cat Hat Cosplay Costume, Adjustable Pet Mask for Halloween, Party, Photo Props, Lightweight Comfortable Cat Costume Accessories for Cats & Small Pets（Black
Price
$6.89
Rating
3.6
Reviews
26
Latest month sales
B0GCLFP1JM
Flower Cat Hat, Cotton & Soft Cute Knitted Hats for Cats Birthday Party Spring Puppy Hat for Small Pets (Green,M)
Unlock to view ASIN details and product titles
Price
$4.88
Rating
4.6
Reviews
45
Latest month sales
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