Backpack Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Backpack Charms sales on Amazon US totaled 60,600 units in July 2026 (▼ 0.2% vs. the prior month), generating an estimated $725,407 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 57.6% of revenue, while a typical listing is priced at $10.93. The keyword itself pulled 36,397 Amazon queries over the same period (▲ 45.8% MoM).
Zooming out to the 12-month window ending July 2026, the backpack charms Top 50 moved 800,750 units and $11,796,796 in cumulative sales — an average of 66,729 units and $983,066 per month. Monthly throughput topped out at 79,350 units in March 2026 and dipped to 37,950 in May 2026, leaving the latest reading 10.3% lower than August 2025.
Backpack Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.6K
▼ 0.2% MoM
Monthly Revenue 2026/07
$725.4K
▲ 2.5% MoM
Top 10 Market Share 2026/07
57.8%
Backpack Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold backpack charms listing on Amazon US in July 2026 is ASIN B0C13G834J (Brand: LEOBRO), which sold 9,000 units at $5.99 apiece — equal to 14.9% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $418,160 in July 2026 — 57.8% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Backpack Charms' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C13G834J
LEOBRO 60PCS Lobster Claw Clasps and Key Rings, 30PCS Keychains Clips and 30PCS Key Chain Ring, Keychain Making kit for Key Chain, Jewelry Making, Art Crafts, Silver
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B0DT44TSM2
POP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box
7K
▲ 0.0%vs. prior month
$190.9K
latest month
12-month trend
B0D66ZJB7N
Wikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
B0DJ2R7DJF
325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings | included Lobster Claw Clasp, Swivel Snap Hook, Jump rings & Extender Chain for Crafts, DIY Projects & Purse Making Supplies
4K
▲ 33.3%vs. prior month
$40K
latest month
12-month trend
B0DFWNWCQ6
Miokkley Cute Bunny Plush Keychain for Backpack, 3.5" Inch Mini Rabbit Keychain Purse Charm Pendant Gift for Women
3K
▲ 50.0%vs. prior month
$21.2K
latest month
12-month trend
B0G49JVZ9C
GUI GUI Mini Bundle Pack Slime Kit, Scented Slime for Kids 6+ | 4 collectible minis with gloss, butter, fluffy cloud slime, and clear textures plus charm clips, birthday gifts for girls 6+
3K
vs. prior month
$54K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Backpack Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEOBRO is the best-performing backpack charms brand in July 2026, moving 9,000 units across 1 ASIN for 25.7% of Top 10 volume. POP MART follows with 7,000 units (20.0%), ahead of Wikavanli on 4,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $26.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEOBRO
1 ASIN in Top 10
25.7%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0C13G834J
$5.99·★4.6·4.6K revsLEOBRO 60PCS Lobster Claw Clasps and Key Rings, 30PCS Keychains Clips and 30PCS Key Chain Ring, Keychain Making kit for Key Chain, Jewelry Making, Art Crafts, Silver
Units sold9K
POP MART
1 ASIN in Top 10
20.0%
Units
7K
Revenue
$190.9K
Avg. price
$26.99
B0DT44TSM2
$26.99·★4.7·3.6K revsPOP MART THE Monsters LABUBU Big into Energy Vinyl Plush Pendant Blind Box | LABUBU Doll, Blind Box Figures, Plush Keychain, Bag Charms, Random Design Collectible Tie Dye Toys, Single Box
Units sold7K
Wikavanli
1 ASIN in Top 10
11.4%
Units
4K
Revenue
$24K
Avg. price
$5.99
B0D66ZJB7N
$5.99·★4.6·2.8K revsWikavanli Metal Keychains Keyring Key Chain Ring Clip Holder Organizer for Home Car Keys Key Finder Women Men
Units sold4K
Trending Backpack Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G49JVZ9C booked 3K units at $17.99. On the growth side, B0DT48NFVZ leads positive momentum with ▲ 300.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G49JVZ9C
GUI GUI Mini Bundle Pack Slime Kit, Scented Slime for Kids 6+ | 4 collectible minis with gloss, butter, fluffy cloud slime, and clear textures plus charm clips, birthday gifts for girls 6+
Price
$17.99
Rating
4.3
Reviews
100
Latest month sales
B0CZF4XNKH
Cute Strawberry Keychain Heart Bag Charm Purse Accessories Decor for Women | Kawaii Heart Flower Daisy Key chains Accessories Decor for Girls Purse Gift
Price
$5.99
Rating
4.5
Reviews
1.2K
Latest month sales
B0DT48NFVZ
Gibleitz 30/50/100/200pcs Random Different Keychains, Lot Mixed Cute Keyring for Classroom Prizes Students Incentives
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
363
Latest month sales
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