Card Stock Paper 8.5 X 11 White Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Card Stock Paper 8.5 X 11 White sales on Amazon US totaled 319,300 units in July 2026 (▲ 21.2% vs. the prior month), generating an estimated $4,533,067 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.5% of unit volume and 79.2% of revenue, while a typical listing is priced at $17.75. The keyword itself pulled 45,186 Amazon queries over the same period (▲ 55.6% MoM).
Zooming out to the 12-month window ending July 2026, the card stock paper 8.5 x 11 white Top 50 moved 3,387,350 units and $44,668,044 in cumulative sales — an average of 282,279 units and $3,722,337 per month. Monthly throughput topped out at 331,900 units in August 2025 and dipped to 210,900 in May 2026, leaving the latest reading 3.8% lower than August 2025.
Card Stock Paper 8.5 X 11 White Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
319.3K
▲ 21.2% MoM
Monthly Revenue 2026/07
$4.5M
▲ 22.9% MoM
Top 10 Market Share 2026/07
80.5%
Card Stock Paper 8.5 X 11 White Market Share & Sales Concentration on Amazon US — July 2026
The most-sold card stock paper 8.5 x 11 white listing on Amazon US in July 2026 is ASIN B01FV0F8H8 (Brand: Amazon Basics), which sold 100,000 units at $6.97 apiece — equal to 31.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 257,000 units and $3,589,040 in July 2026 — 80.5% of unit volume and 79.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Card Stock Paper 8.5 X 11 White' on Amazon
July 2026
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Top 5 Volume Share breakdown
B01FV0F8H8
Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B01FV0F5HG
Amazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 5 Reams (2,500 Sheets), 92 Bright White
60K
▲ 20.0%vs. prior month
$1.7M
latest month
12-month trend
B003A2I5T8
Astrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
30K
▲ 50.0%vs. prior month
$176.1K
latest month
12-month trend
B07D4YF3K4
Neenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
20K
▲ 100.0%vs. prior month
$283.4K
latest month
12-month trend
B006P1EQXA
Neenah Paper Exact Index Card Stock, 94 Bright, 110 lb Index Weight, 8.5 x 11, White, 250/Pack
10K
▲ 0.0%vs. prior month
$143.8K
latest month
12-month trend
B0F9TKF8ZT
White Cardstock 8.5 x 11, Heavy 80 lb Card Stock Paper, 30 Sheets. | Thick Cardstock Printer Paper 8.5x11, White Card Stock for School, Classroom Crafts, Invitations, Card Making & Scrapbooking
8K
▲ 60.0%vs. prior month
$55.9K
latest month
12-month trend
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Best Card Stock Paper 8.5 X 11 White Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing card stock paper 8.5 x 11 white brand in July 2026, moving 168,000 units across 3 ASINs for 65.4% of Top 10 volume. Neenah follows with 36,000 units (14.0%), ahead of Astrobrights on 30,000 units (11.7%).
With 6 brands splitting the Top 10 and 91.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.39 to $21.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
65.4%
Units
168K
Revenue
$2.7M
Avg. price
$21.78
B01FV0F8H8
$6.97·★4.8·226.9K revsAmazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
Units sold100KB01FV0F5HG
$28.28·★4.8·226.9K revsAmazon Basics Multipurpose Copy Printer Paper, 20 lb, 8.5 x 11 Inches, 5 Reams (2,500 Sheets), 92 Bright White
Units sold60KB0B579K9GG
$30.09·★4.7·30K revsAmazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 24 lb Weight, 97 Bright White, 1500 Sheets (3 Packs of 500), for Inkjet and Laser
Units sold8K
Neenah
3 ASINs in Top 10
14.0%
Units
36K
Revenue
$512.9K
Avg. price
$15.35
B07D4YF3K4
$14.17·★4.6·16.1K revsNeenah Index Cardstock, 8.5" x 11", 90 lb./163 gsm, White, 300 Sheets, Lightweight, 94 Brightness - EXTRA SHEETS, MORE VALUE! (91437)
Units sold20KB006P1EQXA
$14.70·★4.6·13.4K revsNeenah Paper Exact Index Card Stock, 94 Bright, 110 lb Index Weight, 8.5 x 11, White, 250/Pack
Units sold10KB00006IDRW
$17.19·★4.7·6.9K revsNeenah Bright White Bright White Card Stock, 96 Bright, 65 lb Cover Weight, 8.5 x 11, 250/Pack | Premium 65 lb bright white card stock paper; ultra-smooth for printing, invitations, cards & crafts; laser/inkjet
Units sold6K
Astrobrights
1 ASIN in Top 10
11.7%
Units
30K
Revenue
$176.1K
Avg. price
$5.39
B003A2I5T8
$5.39·★4.8·26.1K revsAstrobrights/Neenah Bright White Cardstock, 8.5" x 11", 65 lb, 75 Sheets | 96 Brightness, Smooth Premium Finish
Units sold30K
Trending Card Stock Paper 8.5 X 11 White Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00006IDRW booked 6K units at $17.19, with ▲ 20.0% MoM change. On the growth side, B07Q2W1BJW leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0FPCKNHMJ close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00006IDRW
Neenah Bright White Bright White Card Stock, 96 Bright, 65 lb Cover Weight, 8.5 x 11, 250/Pack | Premium 65 lb bright white card stock paper; ultra-smooth for printing, invitations, cards & crafts; laser/inkjet
Price
$17.19
Rating
4.7
Reviews
6.9K
Latest month sales
B07Q2W1BJW
Astrobrights Mega Collection, Colored Cardstock,"Classic" 5-Color Assortment, 320 Sheets, 65 lb/176 gsm, 8.5" x 11" - MORE SHEETS! (91630)
Price
$21.39
Rating
4.9
Reviews
4K
Latest month sales
B0FPCKNHMJ
40 Sheets White Cardstock Paper 8.5 x 11, Cardstock Printer Paper 8 1/2x11 | Card Stock Paper 8.5 x 11 White, 200 GSM Construction Paper for DIY Cards, Greeting Cards, Invitations, Business Cards
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.5
Reviews
641
Latest month sales
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