Calamine Lotion For Itching Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Calamine Lotion For Itching sales on Amazon US totaled 548,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $4,862,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 42.1% of revenue, while a typical listing is priced at $10.84. The keyword itself pulled 27,535 Amazon queries over the same period (▼ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the calamine lotion for itching Top 50 moved 4,078,650 units and $38,012,613 in cumulative sales — an average of 339,888 units and $3,167,718 per month. Monthly throughput topped out at 601,050 units in June 2026 and dipped to 224,900 in May 2026, leaving the latest reading 24.5% higher than August 2025.
Calamine Lotion For Itching Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
548K
▼ 8.8% MoM
Monthly Revenue 2026/07
$4.9M
▼ 5.6% MoM
Top 10 Market Share 2026/07
56.6%
Calamine Lotion For Itching Market Share & Sales Concentration on Amazon US — July 2026
The most-sold calamine lotion for itching listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 14.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 310,000 units and $2,045,300 in July 2026 — 56.6% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Calamine Lotion For Itching' on Amazon
July 2026
Is 56.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0BJMQBSKJ
Cortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
40K
▼ 20.0%vs. prior month
$318.8K
latest month
12-month trend
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
30K
▲ 200.0%vs. prior month
$162.9K
latest month
12-month trend
B0CMVYX6VN
Cortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
30K
▲ 50.0%vs. prior month
$242.7K
latest month
12-month trend
B0CNL3G38V
quitch Quitch Mosquito Bite Itch Relief Bug Bite Patch, Camping Travel Essentials | After Bite Insect Bite Treatment, Anti Itch Cream Alternative, Insect Bite Relief, Cruise, Travel and Camping Essential
30K
▼ 50.0%vs. prior month
$299.1K
latest month
12-month trend
B012SAJYEM
Benadryl Itch Relief Stick, Extra Strength, 0.47 fl. Oz | For Rashes, Insect and Bug Bites, Fits in Backpack or First Aid Kit, Outdoor Activities, Sporting Events, Picnics, Camping
20K
▼ 33.3%vs. prior month
$58.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Calamine Lotion For Itching Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing calamine lotion for itching brand in July 2026, moving 100,000 units across 2 ASINs for 32.3% of Top 10 volume. Cortizone 10 follows with 70,000 units (22.6%), ahead of Amazon Basic Care on 30,000 units (9.7%).
With 8 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.69 to $7.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
2 ASINs in Top 10
32.3%
Units
100K
Revenue
$576.6K
Avg. price
$4.69
B00HQRCNWI
$6.48·★4.6·45.6K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80KB012SAJYEM
$2.89·★4.5·3.6K revsBenadryl Itch Relief Stick, Extra Strength, 0.47 fl. Oz | For Rashes, Insect and Bug Bites, Fits in Backpack or First Aid Kit, Outdoor Activities, Sporting Events, Picnics, Camping
Units sold20K
Cortizone 10
2 ASINs in Top 10
22.6%
Units
70K
Revenue
$561.5K
Avg. price
$7.28
B0BJMQBSKJ
$7.97·★4.7·11.2K revsCortizone-10 Maximum Strength Soothing Aloe Itch Relief Cream, 1% Hydrocortisone, Fast-Acting, Anti-Itch Cream for Bug Bites, Rash, Eczema, Psoriasis, Poison Ivy, Oak, Sumac & More, 2 oz
Units sold40KB0CMVYX6VN
$6.58·★4.8·8.6K revsCortizone-10 Max Strength Intensive Healing Itch Relief Cream, 2 oz. | 1% hydrocortisone, fast-acting, anti-itch cream for bug bites, rash, eczema, psoriasis, poison ivy, oak, sumac and more
Units sold30K
Amazon Basic Care
1 ASIN in Top 10
9.7%
Units
30K
Revenue
$162.9K
Avg. price
$5.58
B0779CBH6S
$5.58·★4.7·8K revsAmazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Units sold30K
Trending Calamine Lotion For Itching Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0779CBH6S booked 30K units at $5.58, with ▲ 200.0% MoM change. On the growth side, B00KM2P7DQ leads positive momentum with ▲ 7900.0% MoM growth on 4K units, with B0BX6LGM56 close behind at ▲ 300.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0779CBH6S
Amazon Basic Care Hydrocortisone 1% Anti-Itch Cream, White, 2 Ounce (Pack of 1)
Price
$5.58
Rating
4.7
Reviews
8K
Latest month sales
B00KM2P7DQ
Caladryl Calamine Lotion for Itching, Insect Bites & Poison Ivy, 6 Fl Oz | Itch Relief Lotion with 8% Calamine & 1% Pramoxine, Helps Relieve Pain and Rashes from Poison Ivy, Oak & Sumac
Price
$5.97
Rating
4.6
Reviews
7.5K
Latest month sales
B0BX6LGM56
CeraVe Moisturizing Cream for Itch Relief, Anti Itch Cream, 16oz | Skin Care That Relieves Minor Skin Irritations, Sunburn & Bug Bites with Pramoxine Hydrochloride In A Fragrance Free Formula
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.7
Reviews
11.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this calamine lotion for itching report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card