Cake Cutter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cake Cutter sales on Amazon US totaled 76,000 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $775,273 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 57.9% of revenue, while a typical listing is priced at $10.17. The keyword itself pulled 18,126 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the cake cutter Top 50 moved 1,099,550 units and $11,073,151 in cumulative sales — an average of 91,629 units and $922,763 per month. Monthly throughput topped out at 143,150 units in November 2025 and dipped to 50,200 in May 2026, leaving the latest reading 3.2% lower than August 2025.
Cake Cutter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
76K
▼ 10.8% MoM
Monthly Revenue 2026/07
$775.3K
▼ 8.8% MoM
Top 10 Market Share 2026/07
57.9%
Cake Cutter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cake cutter listing on Amazon US in July 2026 is ASIN B0FN7R9M2J (Brand: HOKKIEAM), which sold 9,000 units at $9.99 apiece — equal to 11.8% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 44,000 units and $448,970 in July 2026 — 57.9% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cake Cutter' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FN7R9M2J
5 PCS Cake Pop Mold Set with 7.8-inch Tray, 5 Shape Cakepop Cutter | Heart, Square, Cloud, Oval and Round, 5 Shapes 3D Printed Baking Molds for Home Baking, Birthday Parties, Wedding Desserts
9K
▼ 10.0%vs. prior month
$96.8K
latest month
12-month trend
B000PS1HS6
Mercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
8K
▼ 11.1%vs. prior month
$129K
latest month
12-month trend
B07255T6SW
Amazon Basics Multi-Purpose Bench Scraper, Stainless Steel Dough Cutter with Measurement Marks, Dishwasher Safe, Non-slip Contoured Grip, 6", Black, Silver
6K
▲ 0.0%vs. prior month
$43.3K
latest month
12-month trend
B0BGHMLRNN
Eisinly Wedding Cake Cutting Set, Cake Knife and Server Set, 2Pcs Gold | Integral Stainless Steel Longer Cake Cutter and Wider Pie Spatula, Elegant, Ideal for Party Birthday Bridal Shower
6K
▼ 14.3%vs. prior month
$46.7K
latest month
12-month trend
B011CY8Y78
Orblue Serrated Bread Knife with Upgraded Stainless Steel Razor Sharp Wavy Edge - Bread Cutter Ideal for Slicing Homemade Bagels, Cake (8-Inch Blade with 5-Inch Handle)
4K
▲ 0.0%vs. prior month
$52K
latest month
12-month trend
B08BWL2TR5
Bukuwa 12 Pcs Round Cookie Biscuit Cutter Set, Graduated Circle Cutters | 18/8 Stainless Steel, Pastry Cookie Cutters, Donut Cutter Ring Molds for Baking, Cooking, Gift
3K
▲ 0.0%vs. prior month
$25.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cake Cutter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HOKKIEAM is the best-performing cake cutter brand in July 2026, moving 9,000 units across 1 ASIN for 20.5% of Top 10 volume. Mercer Culinary follows with 8,000 units (18.2%), ahead of Eisinly on 8,000 units (18.2%).
Volume is spread across 9 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.68 to $16.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HOKKIEAM
1 ASIN in Top 10
20.5%
Units
9K
Revenue
$96.8K
Avg. price
$9.99
B0FN7R9M2J
$9.99·★4.2·842 revs5 PCS Cake Pop Mold Set with 7.8-inch Tray, 5 Shape Cakepop Cutter | Heart, Square, Cloud, Oval and Round, 5 Shapes 3D Printed Baking Molds for Home Baking, Birthday Parties, Wedding Desserts
Units sold9K
Mercer Culinary
1 ASIN in Top 10
18.2%
Units
8K
Revenue
$129K
Avg. price
$16.15
B000PS1HS6
$16.15·★4.8·22.7K revsMercer Culinary M23210 Millennia Black Handle, 10-Inch Wide Wavy Edge, Bread Knife
Units sold8K
Eisinly
2 ASINs in Top 10
18.2%
Units
8K
Revenue
$65.9K
Avg. price
$8.68
B0BGHMLRNN
$7.37·★4.8·5.8K revsEisinly Wedding Cake Cutting Set, Cake Knife and Server Set, 2Pcs Gold | Integral Stainless Steel Longer Cake Cutter and Wider Pie Spatula, Elegant, Ideal for Party Birthday Bridal Shower
Units sold6KB0BGHLPP2N
$9.99·★4.8·5.8K revsEisinly Wedding Cake Cutting Set, Cake Knife and Server Set, 2Pcs Silver | Integral Stainless Steel Longer Cake Cutter and Wider Pie Spatula, Elegant, Ideal for Party Birthday Bridal Shower
Units sold2K
Trending Cake Cutter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BGHLPP2N booked 2K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B09BVZRMGG leads positive momentum with ▲ 20.0% MoM growth on 600 units, with B0G259BCB3 close behind at ▲ 11.1% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BGHLPP2N
Eisinly Wedding Cake Cutting Set, Cake Knife and Server Set, 2Pcs Silver | Integral Stainless Steel Longer Cake Cutter and Wider Pie Spatula, Elegant, Ideal for Party Birthday Bridal Shower
Price
$9.99
Rating
4.8
Reviews
5.8K
Latest month sales
B09BVZRMGG
OXO Steel Pie Server | Serrated Stainless Steel Edge, Cuts and Serves, Sleek Handle, Pie, Cake, Quiche, Dishwasher Safe
Price
$14.95
Rating
4.7
Reviews
570
Latest month sales
B0G259BCB3
Round Cake Pop Mold Set with 50PCS Sticks Bags Ties,1.75 Inch Cake Pop Cutter and Pusher,Dishwasher Safe Baking Molds for Birthday Wedding Kids Party Desserts-Pink
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
164
Latest month sales
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