Byrna Gun Self Defense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Byrna Gun Self Defense sales on Amazon US totaled 48,200 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $1,859,107 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 38.6% of revenue, while a typical listing is priced at $62.91. The keyword itself pulled 33,081 Amazon queries over the same period (▼ 1.5% MoM).
Zooming out to the 12-month window ending July 2026, the byrna gun self defense Top 50 moved 705,850 units and $32,166,154 in cumulative sales — an average of 58,821 units and $2,680,513 per month. Monthly throughput topped out at 105,100 units in December 2025 and dipped to 26,250 in May 2026, leaving the latest reading 18.2% lower than August 2025.
Byrna Gun Self Defense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.2K
▼ 0.3% MoM
Monthly Revenue 2026/07
$1.9M
▼ 13.9% MoM
Top 10 Market Share 2026/07
60.2%
Byrna Gun Self Defense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold byrna gun self defense listing on Amazon US in July 2026 is ASIN B0778XLHH9 (Brand: SABRE), which sold 4,000 units at $24.09 apiece — equal to 8.3% of every unit tracked in this report.
The Top 10 ASINs account for 29,000 units and $716,780 in July 2026 — 60.2% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Byrna Gun Self Defense' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0778XLHH9
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
4K
▲ 0.0%vs. prior month
$94.5K
latest month
12-month trend
B0CF97GFS1
FUNBRO FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
4K
▼ 33.3%vs. prior month
$40K
latest month
12-month trend
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B0DS8S4L9Y
Fauxomor 140dB Personal Safety Alarm for Women 3pack Self Defense Keychain | Super Loud Siren with Low Battery Notice & Strobe Light, Long Battery Life, Portable for Kids College Girls, Pink+Blue+Black
3K
▲ 200.0%vs. prior month
$42.9K
latest month
12-month trend
B07ZJYGW7J
Sabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
3K
▲ 200.0%vs. prior month
$30.1K
latest month
12-month trend
B07XW7VNRR
SABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
3K
▲ 0.0%vs. prior month
$75.6K
latest month
12-month trend
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Best Byrna Gun Self Defense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SABRE is the best-performing byrna gun self defense brand in July 2026, moving 12,000 units across 4 ASINs for 41.4% of Top 10 volume. FUNBRO follows with 4,000 units (13.8%), ahead of Umarex on 4,000 units (13.8%).
With 7 brands splitting the Top 10 and 69.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $69.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SABRE
4 ASINs in Top 10
41.4%
Units
12K
Revenue
$216.1K
Avg. price
$16.88
B0778XLHH9
$24.09·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold4KB07ZJYGW7J
$9.99·★4.7·10.7K revsSabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
Units sold3KB07XW7VNRR
$25.45·★4.6·40.1K revsSABRE Pepper Spray & 2‑in‑1 Stun Gun with Flashlight Self Defense Kit – Fast Flip Top 10‑Second Safety Spray with Finger Grip & Keychain – Rechargeable Stun Gun, 1.60 µC Charge, 120‑Lumen LED Light
Units sold3KB0007VM8UC
$7.99·★4.6·30.4K revsSabre Compact 3‑in‑1 Pepper Spray, Tear Gas & UV Marking Dye Defense Spray - Maximum Police Strength OC Spray, Up to 16-ft Range, 13 Second Spray Time, Twist Lock Safety with Belt Clip, 0.75 fl oz
Units sold2K
FUNBRO
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$40K
Avg. price
$7.99
B0CF97GFS1
$7.99·★4.5·6.2K revsFUNBRO FUNBRO Small Pocket Knife Gift for Men | Keychain Box Cutter with 1.34inch Blade, Mini Folding Knives EDC Gadgets, Stocking Stuffers Gift for Adults Men Him
Units sold4K
Umarex
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$278.5K
Avg. price
$69.95
B07FT2LLLK
$69.95·★4.4·17.7K revsUmarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Units sold4K
Trending Byrna Gun Self Defense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DF84T7B3 booked 1K units at $20.99, with ▲ 0.0% MoM change. On the growth side, B0DS8S4L9Y leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07ZJYGW7J close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DF84T7B3
Guard Dog Security Pepper Spray and Stun Gun Flashlight, Rechargeable, Self-Defense Keychain for Women, Pepper Spray Stun Gun Combo, Personal Security Value Set, Rechargeable Flashlight
Price
$20.99
Rating
4.5
Reviews
602
Latest month sales
B0DS8S4L9Y
Fauxomor 140dB Personal Safety Alarm for Women 3pack Self Defense Keychain | Super Loud Siren with Low Battery Notice & Strobe Light, Long Battery Life, Portable for Kids College Girls, Pink+Blue+Black
Price
$14.98
Rating
4.4
Reviews
1.9K
Latest month sales
B07ZJYGW7J
Sabre Pepper Gel Spray with Fast Flip Top Safety & Snap‑Clip Keychain for Self Defense - Max Strength with UV Dye, Finger Grip, Reduces Wind Blowback,10-Sec Spray,14ft Range, Made in USA, 0.54 fl oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
10.7K
Latest month sales
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