Buttplug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Buttplug sales on Amazon US totaled 77,300 units in July 2026 (▲ 10.1% vs. the prior month), generating an estimated $1,249,804 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 54.7% of revenue, while a typical listing is priced at $15.91. The keyword itself pulled 26,194 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the buttplug Top 50 moved 790,300 units and $11,751,478 in cumulative sales — an average of 65,858 units and $979,290 per month. Monthly throughput topped out at 77,300 units in July 2026 and dipped to 39,000 in May 2026, leaving the latest reading 13.5% higher than August 2025.
Buttplug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.3K
▲ 10.1% MoM
Monthly Revenue 2026/07
$1.2M
▲ 12.0% MoM
Top 10 Market Share 2026/07
56.9%
Buttplug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold buttplug listing on Amazon US in July 2026 is ASIN B0CPSZCJR8 (Brand: oreyurt), which sold 10,000 units at $10.92 apiece — equal to 12.9% of every unit tracked in this report.
The Top 10 ASINs account for 44,000 units and $683,630 in July 2026 — 56.9% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Buttplug' on Amazon
July 2026









Is 56.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend

B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
10K
▲ 42.9%vs. prior month
$131.6K
latest month
12-month trend

B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
5K
▲ 150.0%vs. prior month
$152.6K
latest month
12-month trend

B0BYSN7MDT
Vibrating Cock Ring Taint Stimulator with Mini Bullet, Remote Control Anal Butt Plug Prostate Massager Penis Ring Male Vibrators for Men Pleasure Sex Toys for Adult Couples
4K
▲ 0.0%vs. prior month
$104K
latest month
12-month trend

B01DVUSR1Y
Akstore 3 Pcs Luxury Jewelry Design Fetish Anal Butt Plug(Pink)
3K
▲ 50.0%vs. prior month
$47.9K
latest month
12-month trend

B0D9RL3BTZ
4PCS Silicone Anal Butt Plug Set, Beginner to Advanced Adult Toys & Games | Anal Plug Trainer Kit with Flared Base for Women, Men Comfortable Long-Term Wear, Premium Training Sets, Sex Toys for Couples
3K
▲ 0.0%vs. prior month
$45K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Buttplug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
oreyurt is the best-performing buttplug brand in July 2026, moving 10,000 units across 1 ASIN for 22.7% of Top 10 volume. Yolodit follows with 10,000 units (22.7%), ahead of BEISAR on 5,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.92 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
oreyurt
1 ASIN in Top 10
22.7%
Units
10K
Revenue
$104.3K
Avg. price
$10.92

B0CPSZCJR8
$10.92·★4.0·2.5K revsoreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
Units sold10K
Yolodit
1 ASIN in Top 10
22.7%
Units
10K
Revenue
$131.6K
Avg. price
$13.99

B0DC62HZ9G
$13.99·★4.4·1.3K revsAnal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
Units sold10K
BEISAR
1 ASIN in Top 10
11.4%
Units
5K
Revenue
$152.6K
Avg. price
$33.99

B0FWZDT1K2
$33.99·★4.8·245 revsBeisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Units sold5K
Trending Buttplug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GKYFFMJ booked 2K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B0C9S5DDT5 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07GKYFFMJ
HISIONLEE Butt Plug Anal Plug 5PCS Silicone Anal Training Kit with Enema | Sex Anal Toys Adult Sex Toys & Games Strong Suction for Women Male and Beginners
Price
$11.99
Rating
4.4
Reviews
4.4K
Latest month sales

B0C9S5DDT5
Session Jewel Butt Plug Beginner 4 Piece Set - X-Small, Small, Medium, Large - Wide Base Prevents Slippage - Metal Anal Sex Adult Toy for Men & Women - Gunmetal Silver & Pink - Circle Shaped Charm
Price
$24.99
Rating
4.6
Reviews
461
Latest month sales

B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.8
Reviews
245
Latest month sales
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