Buttplug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Buttplug sales on Amazon US totaled 77,300 units in July 2026 (▲ 10.1% vs. the prior month), generating an estimated $1,249,804 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 54.7% of revenue, while a typical listing is priced at $15.91. The keyword itself pulled 26,194 Amazon queries over the same period (▲ 7.5% MoM).

Zooming out to the 12-month window ending July 2026, the buttplug Top 50 moved 790,300 units and $11,751,478 in cumulative sales — an average of 65,858 units and $979,290 per month. Monthly throughput topped out at 77,300 units in July 2026 and dipped to 39,000 in May 2026, leaving the latest reading 13.5% higher than August 2025.

790.3KTotal units sold · Last 12 months
$11.8MTotal revenue · Last 12 months
26.2K▲ 7.5% MoM
Monthly search volume
$15.91Avg. price · July 2026

Buttplug Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales68.1K
Revenue$978.3K

2025/09

Sales66.5K
Revenue$949.6K

2025/10

Sales65.6K
Revenue$947.5K

2025/11

Sales69.1K
Revenue$969.9K

2025/12

Sales72.6K
Revenue$1.1M

2026/01

Sales62.7K
Revenue$919.5K

2026/02

Sales70.5K
Revenue$1M

2026/03

Sales64.6K
Revenue$948K

2026/04

Sales64.1K
Revenue$965.8K

2026/05

Sales39K
Revenue$602K

2026/06

Sales70.2K
Revenue$1.1M
77.3K

2026/07

Sales77.3K
Revenue$1.2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

77.3K

▲ 10.1% MoM

Monthly Revenue 2026/07

$1.2M

▲ 12.0% MoM

Top 10 Market Share 2026/07

56.9%

See the Top 10 ASINs driving 56.9% of sales

Buttplug Market Share & Sales Concentration on Amazon US — July 2026

The most-sold buttplug listing on Amazon US in July 2026 is ASIN B0CPSZCJR8 (Brand: oreyurt), which sold 10,000 units at $10.92 apiece — equal to 12.9% of every unit tracked in this report.

The Top 10 ASINs account for 44,000 units and $683,630 in July 2026 — 56.9% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Buttplug' on Amazon

July 2026
ASINSIGHT Logo
56.9% Volume Share 44K units sold
54.7% Revenue Share $683.6K estimated
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Top 5 Volume Share breakdown

B0CPSZCJR8 12.9%
B0DC62HZ9G 12.9%
B0FWZDT1K2 6.5%
B0BYSN7MDT 5.2%
B01DVUSR1Y 3.9%
Others 58.6%
#1
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

B0CPSZCJR8

oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

$10.92· 4.0·2.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$104.3K

latest month

Monthly Trend

12-month trend

#2
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

B0DC62HZ9G

Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

$13.99· 4.4·1.3K reviews
Monthly Sales

10K

▲ 42.9%

vs. prior month

Revenue

$131.6K

latest month

Monthly Trend

12-month trend

#3
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry

B0FWZDT1K2

Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry

$33.99· 4.8·245 reviews
Monthly Sales

5K

▲ 150.0%

vs. prior month

Revenue

$152.6K

latest month

Monthly Trend

12-month trend

#4
Vibrating Cock Ring Taint Stimulator with Mini Bullet, Remote Control Anal Butt Plug Prostate Massager Penis Ring Male Vibrators for Men Pleasure Sex Toys for Adult Couples

B0BYSN7MDT

Vibrating Cock Ring Taint Stimulator with Mini Bullet, Remote Control Anal Butt Plug Prostate Massager Penis Ring Male Vibrators for Men Pleasure Sex Toys for Adult Couples

$25.99· 4.4·907 reviews
Monthly Sales

4K

▲ 0.0%

vs. prior month

Revenue

$104K

latest month

Monthly Trend

12-month trend

#5
Akstore 3 Pcs Luxury Jewelry Design Fetish Anal Butt Plug(Pink)

B01DVUSR1Y

Akstore 3 Pcs Luxury Jewelry Design Fetish Anal Butt Plug(Pink)

$15.98· 4.4·4.7K reviews
Monthly Sales

3K

▲ 50.0%

vs. prior month

Revenue

$47.9K

latest month

Monthly Trend

12-month trend

#6
4PCS Silicone Anal Butt Plug Set, Beginner to Advanced Adult Toys & Games | Anal Plug Trainer Kit with Flared Base for Women, Men Comfortable Long-Term Wear, Premium Training Sets, Sex Toys for Couples

B0D9RL3BTZ

4PCS Silicone Anal Butt Plug Set, Beginner to Advanced Adult Toys & Games | Anal Plug Trainer Kit with Flared Base for Women, Men Comfortable Long-Term Wear, Premium Training Sets, Sex Toys for Couples

$14.99· 4.6·264 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$45K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Buttplug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

oreyurt is the best-performing buttplug brand in July 2026, moving 10,000 units across 1 ASIN for 22.7% of Top 10 volume. Yolodit follows with 10,000 units (22.7%), ahead of BEISAR on 5,000 units (11.4%).

Volume is spread across 10 brands, with the top three holding 56.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.92 to $33.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

22.7%
22.7%
11.4%
43.2%
oreyurt
Yolodit
BEISAR
Other brands
1

oreyurt

1 ASIN in Top 10

22.7%

Units

10K

Revenue

$104.3K

Avg. price

$10.92

  • oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

    B0CPSZCJR8

    $10.92·4.0·2.5K revs

    oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black

    Units sold10K
2

Yolodit

1 ASIN in Top 10

22.7%

Units

10K

Revenue

$131.6K

Avg. price

$13.99

  • Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

    B0DC62HZ9G

    $13.99·4.4·1.3K revs

    Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager

    Units sold10K
3

BEISAR

1 ASIN in Top 10

11.4%

Units

5K

Revenue

$152.6K

Avg. price

$33.99

  • Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry

    B0FWZDT1K2

    $33.99·4.8·245 revs

    Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry

    Units sold5K

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