Haul Store Clearance Outlet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Clorox is the best-performing haul store clearance outlet brand in July 2026, moving 100,000 units across 1 ASIN for 15.6% of Top 10 volume. Cottonelle follows with 100,000 units (15.6%), ahead of Cascade on 70,000 units (10.9%).

Volume is spread across 10 brands, with the top three holding 42.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.24 to $27.59, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GYF91BXB booked 50K units at $25.99, with ▲ 66.7% MoM change. On the growth side, B0CTS3X223 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CLV7VNCG close behind at ▲ 33.3% MoM on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.