Butterflies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butterflies sales on Amazon US totaled 86,100 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $932,368 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.2% of unit volume and 66.5% of revenue, while a typical listing is priced at $11.18. The keyword itself pulled 13,806 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the butterflies Top 50 moved 803,350 units and $9,417,273 in cumulative sales — an average of 66,946 units and $784,773 per month. Monthly throughput topped out at 112,300 units in April 2026 and dipped to 35,200 in January 2026, leaving the latest reading 31.0% higher than August 2025.
Butterflies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
86.1K
▼ 5.0% MoM
Monthly Revenue 2026/07
$932.4K
▼ 16.4% MoM
Top 10 Market Share 2026/07
66.2%
Butterflies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butterflies listing on Amazon US in July 2026 is ASIN B0BGXXT1XM (Brand: JASVERLIN), which sold 20,000 units at $7.99 apiece — equal to 23.2% of every unit tracked in this report and 2.9× the volume of the No. 2 listing.
The Top 10 ASINs account for 57,000 units and $619,600 in July 2026 — 66.2% of unit volume and 66.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butterflies' on Amazon
July 2026
Is 66.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
20K
▲ 100.0%vs. prior month
$167K
latest month
12-month trend
B095P43V29
SAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers
7K
▼ 22.2%vs. prior month
$40.6K
latest month
12-month trend
B09PNTXRJB
MED PRIDE Butterfly Wound Closure Strips,Sterile,Nonstick,Medium,100-Count
5K
▼ 16.7%vs. prior month
$34K
latest month
12-month trend
B0DZ28S59S
50 Packs Assorted Color Butterfly Hair Clips, Beautiful Mini Butterfly Hair Clips Hair Accessories for Women and Girls (50 pcs Random Colour)
5K
▲ 66.7%vs. prior month
$24.7K
latest month
12-month trend
B09YY1D5T7
OPSEAM 3D Butterfly Wall Decor Butterfly Decorations Stickers with Magnets | 24 PCS Colorful,12 Styles Double Layer Butterfly for Classroom Decoration,Locker Refrigerator, Reusable,Waterproof
4K
▼ 20.0%vs. prior month
$27K
latest month
12-month trend
B00000ISC5
Insect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
4K
▼ 20.0%vs. prior month
$101K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butterflies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JASVERLIN is the best-performing butterflies brand in July 2026, moving 20,000 units across 1 ASIN for 35.1% of Top 10 volume. SAOROPEB follows with 7,000 units (12.3%), ahead of Insect Lore on 7,000 units (12.3%).
Volume is spread across 9 brands, with the top three holding 59.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.93 to $31.15, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JASVERLIN
1 ASIN in Top 10
35.1%
Units
20K
Revenue
$167K
Avg. price
$7.99
B0BGXXT1XM
$7.99·★4.6·3.8K revsJASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Units sold20K
SAOROPEB
1 ASIN in Top 10
12.3%
Units
7K
Revenue
$40.6K
Avg. price
$5.93
B095P43V29
$5.93·★4.6·24.4K revsSAOROPEB 3D Butterfly Wall Decor 48 Pcs Gold Butterfly Birthday Decorations | 4 Styles 3 Sizes, for Butterfly Birthday Decorations Butterfly Party Decorations Cake Decorations, Removable Stickers
Units sold7K
Insect Lore
2 ASINs in Top 10
12.3%
Units
7K
Revenue
$219.2K
Avg. price
$31.15
B00000ISC5
$26.15·★4.5·23.6K revsInsect Lore Raise and Release Butterfly Garden Kit – Caterpillar Habitat with redeemable Voucher – STEM-accredited Butterfly Growing Kit for Kids, Classrooms, and Homeschool Learning
Units sold4KB087YXSQG5
$36.15·★4.3·5.5K revsInsect Lore Butterfly Garden with 10 Live Baby Caterpillars - Habitat, Feeder, Chrys-A-Lid Holders, STEM Activity Journal - Raise and Release Painted Lady Butterflies
Units sold3K
Trending Butterflies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074ZHXF48 booked 3K units at $16.99, with ▲ 50.0% MoM change. On the growth side, B0BGXWGVNB leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0BGXXT1XM close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074ZHXF48
RESTCLOUD Insect and Butterfly Habitat Cage Terrarium Pop-up 23.6 Inches Tall
Price
$16.99
Rating
4.8
Reviews
14.4K
Latest month sales
B0BGXWGVNB
JASVERLIN Butterfly Clips for Hair, Mini Jelly Hair Claw Clips 50 Pcs | 10 Pastel Jelly Colors for Teens and Women, Small Y2K Claws for Fine, Thick or Curly Hair Accessories Party Styling
Price
$7.99
Rating
4.6
Reviews
3.8K
Latest month sales
B0BGXXT1XM
JASVERLIN Glitter Butterfly Hair Claw Clips, Y2K Hair Accessories 50 Pcs | 10 Colors Sparkly Mini Y2K Clips for Women Parties, Festivals and Everyday Styling Secure Claw Design
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
3.8K
Latest month sales
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