Butter Yellow Gel Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butter Yellow Gel Nail Polish sales on Amazon US totaled 271,800 units in July 2026 (▲ 6.3% vs. the prior month), generating an estimated $2,362,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.1% of unit volume and 60.5% of revenue, while a typical listing is priced at $10.04. The keyword itself pulled 13,468 Amazon queries over the same period (▼ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the butter yellow gel nail polish Top 50 moved 2,594,700 units and $22,752,705 in cumulative sales — an average of 216,225 units and $1,896,059 per month. Monthly throughput topped out at 271,800 units in July 2026 and dipped to 126,350 in May 2026, leaving the latest reading 40.1% higher than August 2025.
Butter Yellow Gel Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271.8K
▲ 6.3% MoM
Monthly Revenue 2026/07
$2.4M
▲ 4.9% MoM
Top 10 Market Share 2026/07
65.1%
Butter Yellow Gel Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butter yellow gel nail polish listing on Amazon US in July 2026 is ASIN B088JR69SV (Brand: JODSONE), which sold 50,000 units at $11.99 apiece — equal to 18.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 177,000 units and $1,429,370 in July 2026 — 65.1% of unit volume and 60.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butter Yellow Gel Nail Polish' on Amazon
July 2026
Is 65.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
50K
▲ 66.7%vs. prior month
$465.5K
latest month
12-month trend
B07F12SZDS
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
30K
▲ 0.0%vs. prior month
$234.6K
latest month
12-month trend
B084P2F223
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
20K
▲ 0.0%vs. prior month
$139.2K
latest month
12-month trend
B0D8TB8J8T
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
20K
▲ 0.0%vs. prior month
$112.6K
latest month
12-month trend
B0C4SPVZJ3
Makartt 3D Gel Nail Art, 15g Sculpting Gel for Molding and Drawing DIY | Clear Rhinestone Glue, Gems Decoration, Carving and Painting Nail Art, No Wipe, No Brushes Needed
10K
▲ 0.0%vs. prior month
$67.5K
latest month
12-month trend
B0CBR7J4TV
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butter Yellow Gel Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JODSONE is the best-performing butter yellow gel nail polish brand in July 2026, moving 79,000 units across 3 ASINs for 44.6% of Top 10 volume. beetles Gel Polish follows with 39,000 units (22.0%), ahead of Morovan on 20,000 units (11.3%).
With 7 brands splitting the Top 10 and 78.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $11.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JODSONE
3 ASINs in Top 10
44.6%
Units
79K
Revenue
$710.9K
Avg. price
$11.32
B088JR69SV
$11.99·★4.4·14.2K revsJODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Units sold50KB0D8TB8J8T
$5.98·★4.1·7.2K revsJODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
Units sold20KB09KC56289
$15.99·★4.4·29.7K revsJODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
Units sold9K
beetles Gel Polish
2 ASINs in Top 10
22.0%
Units
39K
Revenue
$294K
Avg. price
$7.00
B07F12SZDS
$7.00·★4.6·104K revsBeetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
Units sold30KB0DTP7MKZV
$6.99·★4.6·3.2K revsBeetles No Wipe Gel Top Coat and Base Coat Set for Gel Nail Polish | 2Pcs 15ml Super Shiny and Long Lasting Soak Off UV/LED Lamp Nail Art Design Gift
Units sold9K
Morovan
1 ASIN in Top 10
11.3%
Units
20K
Revenue
$139.2K
Avg. price
$6.99
B084P2F223
$6.99·★4.6·23.7K revsMorovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
Units sold20K
Trending Butter Yellow Gel Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DTP7MKZV booked 9K units at $6.99, with ▲ 28.6% MoM change. On the growth side, B0D6W6G395 leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DTP7MKZV
Beetles No Wipe Gel Top Coat and Base Coat Set for Gel Nail Polish | 2Pcs 15ml Super Shiny and Long Lasting Soak Off UV/LED Lamp Nail Art Design Gift
Price
$6.99
Rating
4.6
Reviews
3.2K
Latest month sales
B09KC56289
JODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
Price
$15.99
Rating
4.4
Reviews
29.7K
Latest month sales
B0D6W6G395
CANNI 9ml Pastel Yellow Gel Nail Polish, High Gloss UV LED Soak Off Gel | Smooth Application • Rich Color Coverage • Long-Lasting Wear • Chip Resistant • Easy Removal • Salon & DIY Manicure • Premium
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
9.2K
Latest month sales
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