Yellow Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yellow Nail Polish sales on Amazon US totaled 85,500 units in July 2026 (▼ 3.3% vs. the prior month), generating an estimated $1,060,273 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.2% of unit volume and 78.9% of revenue, while a typical listing is priced at $9.38. The keyword itself pulled 14,949 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the yellow nail polish Top 50 moved 906,500 units and $11,594,348 in cumulative sales — an average of 75,542 units and $966,196 per month. Monthly throughput topped out at 124,000 units in December 2025 and dipped to 43,650 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Yellow Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.5K
▼ 3.3% MoM
Monthly Revenue 2026/07
$1.1M
▼ 4.5% MoM
Top 10 Market Share 2026/07
70.2%
Yellow Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yellow nail polish listing on Amazon US in July 2026 is ASIN B0DFWDL9HP (Brand: Artdone), which sold 10,000 units at $6.99 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $836,170 in July 2026 — 70.2% of unit volume and 78.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yellow Nail Polish' on Amazon
July 2026
Is 70.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DFWDL9HP
Artdone Metallic Nail Art Pens, Liner Brushes Set, 5PCS Black Nail Tools | For Long Lines, Thin Details, Fine Drawing, Liner Brush UV Gel Polish Painting Nail Design Sizes 5/8/12/20/25mm
10K
▲ 0.0%vs. prior month
$69.6K
latest month
12-month trend
B00178VX50
OPI Nail Lacquer Top Coat | Clear Nail Polish Top Coats | Classic, Quick Drying, High Shine, Gel-like Volumizing, & Matte Finish | Chip Resistant, High-Gloss, Long Lasting
10K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B0D2MG495V
Beetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
9K
▼ 10.0%vs. prior month
$207.6K
latest month
12-month trend
B0BXFNTMVL
OPI Nail Lacquer Base Coat | Nail Prep & Treatment Formulas | Helps Protect Nails & Extend Polish Wear | Chip Resistant, Prevents Discoloration
6K
▼ 14.3%vs. prior month
$89.9K
latest month
12-month trend
B0CGZBNB24
Beetles 44pcs Gel Nail Polish Set, Colorful Muse Collection, 36 Fall Colors | With Base Gloosy Matte Glitter Top Coat, Pink Nude Red Yellow Green Black White Gel, UV LED Needed Salon DIY Home Gifts
6K
▲ 0.0%vs. prior month
$150.7K
latest month
12-month trend
B0D5GBH7Z5
ROSALIND 30pcs All Seasons Gel Nail Polish Set with Base and Gel Top Coat | 26 Nude Blue Red Colors Gel Polish,3Pcs Glossy Matte Glitter Top Coat and Base Coat, Gel Nails art Kit, DIY Salon at Home
6K
▲ 200.0%vs. prior month
$72.3K
latest month
12-month trend
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Best Yellow Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OPI is the best-performing yellow nail polish brand in July 2026, moving 16,000 units across 2 ASINs for 26.7% of Top 10 volume. beetles Gel Polish follows with 15,000 units (25.0%), ahead of Artdone on 10,000 units (16.7%).
With 8 brands splitting the Top 10 and 68.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $23.34, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OPI
2 ASINs in Top 10
26.7%
Units
16K
Revenue
$197.8K
Avg. price
$11.99
B00178VX50
$11.99·★4.6·24.5K revsOPI Nail Lacquer Top Coat | Clear Nail Polish Top Coats | Classic, Quick Drying, High Shine, Gel-like Volumizing, & Matte Finish | Chip Resistant, High-Gloss, Long Lasting
Units sold10KB0BXFNTMVL
$11.99·★4.6·3.9K revsOPI Nail Lacquer Base Coat | Nail Prep & Treatment Formulas | Helps Protect Nails & Extend Polish Wear | Chip Resistant, Prevents Discoloration
Units sold6K
beetles Gel Polish
2 ASINs in Top 10
25.0%
Units
15K
Revenue
$358.3K
Avg. price
$23.34
B0D2MG495V
$23.99·★4.3·26.3K revsBeetles Fall Gel Polish Set, Fingertip Palette Collection, 32 Colors | With Base Glossy Matte Glitter Top Coat, Pink Red Blue Purple Brown Yellow Green Black White Gel, UV LED Lamp Nails Gifts
Units sold9KB0CGZBNB24
$22.68·★4.5·28.5K revsBeetles 44pcs Gel Nail Polish Set, Colorful Muse Collection, 36 Fall Colors | With Base Gloosy Matte Glitter Top Coat, Pink Nude Red Yellow Green Black White Gel, UV LED Needed Salon DIY Home Gifts
Units sold6K
Artdone
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$69.6K
Avg. price
$6.99
B0DFWDL9HP
$6.99·★4.7·4.6K revsArtdone Metallic Nail Art Pens, Liner Brushes Set, 5PCS Black Nail Tools | For Long Lines, Thin Details, Fine Drawing, Liner Brush UV Gel Polish Painting Nail Design Sizes 5/8/12/20/25mm
Units sold10K
Trending Yellow Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D6W6G395 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0D5GBH7Z5 close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6W6G395
CANNI 9ml Pastel Yellow Gel Nail Polish, High Gloss UV LED Soak Off Gel | Smooth Application • Rich Color Coverage • Long-Lasting Wear • Chip Resistant • Easy Removal • Salon & DIY Manicure • Premium
Price
$7.99
Rating
4.2
Reviews
9.2K
Latest month sales
B0D5GBH7Z5
ROSALIND 30pcs All Seasons Gel Nail Polish Set with Base and Gel Top Coat | 26 Nude Blue Red Colors Gel Polish,3Pcs Glossy Matte Glitter Top Coat and Base Coat, Gel Nails art Kit, DIY Salon at Home
Price
$9.99
Rating
4.3
Reviews
2K
Latest month sales
B08C9NCGWY
L.A. COLORS Glitter Vibes Nail Polish, Golden Glow CNL356
Unlock to view ASIN details and product titles
Price
$2.24
Rating
4.6
Reviews
755
Latest month sales
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