Yellow Nail Polish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yellow Nail Polish sales on Amazon US totaled 85,500 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $915,351 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 76.3% of revenue, while a typical listing is priced at $9.43. The keyword itself pulled 14,949 Amazon queries over the same period (▼ 20.4% MoM).
Zooming out to the 12-month window ending July 2026, the yellow nail polish Top 50 moved 880,400 units and $9,807,114 in cumulative sales — an average of 73,367 units and $817,259 per month. Monthly throughput topped out at 109,100 units in December 2025 and dipped to 42,400 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Yellow Nail Polish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.5K
▼ 1.8% MoM
Monthly Revenue 2026/07
$915.4K
▼ 3.0% MoM
Top 10 Market Share 2026/07
71.3%
Yellow Nail Polish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yellow nail polish listing on Amazon US in July 2026 is ASIN B0CBR7J4TV (Brand: Double Rhythm), which sold 10,000 units at $6.99 apiece — equal to 11.7% of every unit tracked in this report.
The Top 10 ASINs account for 61,000 units and $698,440 in July 2026 — 71.3% of unit volume and 76.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yellow Nail Polish' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CBR7J4TV
Double Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0DFWDL9HP
Artdone Metallic Nail Art Pens, Liner Brushes Set, 5PCS Black Nail Tools | For Long Lines, Thin Details, Fine Drawing, Liner Brush UV Gel Polish Painting Nail Design Sizes 5/8/12/20/25mm
10K
▲ 0.0%vs. prior month
$69.6K
latest month
12-month trend
B00178VX50
OPI Nail Lacquer Top Coat | Clear Nail Polish Top Coats | Classic, Quick Drying, High Shine, Gel-like Volumizing, & Matte Finish | Chip Resistant, High-Gloss, Long Lasting
10K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B0BXFNTMVL
OPI Nail Lacquer Base Coat | Nail Prep & Treatment Formulas | Helps Protect Nails & Extend Polish Wear | Chip Resistant, Prevents Discoloration
6K
▼ 14.3%vs. prior month
$89.9K
latest month
12-month trend
B0CGZBNB24
Beetles 44pcs Gel Nail Polish Set, Colorful Muse Collection, 36 Fall Colors | With Base Gloosy Matte Glitter Top Coat, Pink Nude Red Yellow Green Black White Gel, UV LED Needed Salon DIY Home Gifts
6K
▲ 0.0%vs. prior month
$150.7K
latest month
12-month trend
B0D5GBH7Z5
ROSALIND 30pcs All Seasons Gel Nail Polish Set with Base and Gel Top Coat | 26 Nude Blue Red Colors Gel Polish,3Pcs Glossy Matte Glitter Top Coat and Base Coat, Gel Nails art Kit, DIY Salon at Home
6K
▲ 200.0%vs. prior month
$72.3K
latest month
12-month trend
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Best Yellow Nail Polish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OPI is the best-performing yellow nail polish brand in July 2026, moving 16,000 units across 2 ASINs for 26.2% of Top 10 volume. Double Rhythm follows with 10,000 units (16.4%), ahead of Artdone on 10,000 units (16.4%).
Volume is spread across 9 brands, with the top three holding 59.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $13.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OPI
2 ASINs in Top 10
26.2%
Units
16K
Revenue
$197.8K
Avg. price
$13.49
B00178VX50
$11.99·★4.6·24.5K revsOPI Nail Lacquer Top Coat | Clear Nail Polish Top Coats | Classic, Quick Drying, High Shine, Gel-like Volumizing, & Matte Finish | Chip Resistant, High-Gloss, Long Lasting
Units sold10KB0BXFNTMVL
$14.99·★4.6·4K revsOPI Nail Lacquer Base Coat | Nail Prep & Treatment Formulas | Helps Protect Nails & Extend Polish Wear | Chip Resistant, Prevents Discoloration
Units sold6K
Double Rhythm
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$69.9K
Avg. price
$6.99
B0CBR7J4TV
$6.99·★4.3·8.2K revsDouble Rhythm 15ML Gel Nail Polish Pure Sheer Same Color Same Bottle Gel Polish Art Manicure Salon DIY at Home for Women (Milky White-A1075)
Units sold10K
Artdone
1 ASIN in Top 10
16.4%
Units
10K
Revenue
$69.6K
Avg. price
$6.99
B0DFWDL9HP
$6.99·★4.7·4.6K revsArtdone Metallic Nail Art Pens, Liner Brushes Set, 5PCS Black Nail Tools | For Long Lines, Thin Details, Fine Drawing, Liner Brush UV Gel Polish Painting Nail Design Sizes 5/8/12/20/25mm
Units sold10K
Trending Yellow Nail Polish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D6W6G395 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0D5GBH7Z5 close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6W6G395
CANNI 9ml Pastel Yellow Gel Nail Polish, High Gloss UV LED Soak Off Gel | Smooth Application • Rich Color Coverage • Long-Lasting Wear • Chip Resistant • Easy Removal • Salon & DIY Manicure • Premium
Price
$7.99
Rating
4.2
Reviews
9.2K
Latest month sales
B0D5GBH7Z5
ROSALIND 30pcs All Seasons Gel Nail Polish Set with Base and Gel Top Coat | 26 Nude Blue Red Colors Gel Polish,3Pcs Glossy Matte Glitter Top Coat and Base Coat, Gel Nails art Kit, DIY Salon at Home
Price
$9.99
Rating
4.3
Reviews
2K
Latest month sales
B0F57BR5VP
China Glaze CG Nail Lacquer Tropic Like It's Hot – Neon Yellow Green Nail Polish, Quick Dry, Chip Resistant Glossy Finish for Salon & DIY Manicure, 0.5 fl oz
Unlock to view ASIN details and product titles
Price
$8.50
Rating
4.2
Reviews
902
Latest month sales
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