Butt Plug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Butt Plug sales on Amazon US totaled 97,500 units in July 2026 (▲ 9.2% vs. the prior month), generating an estimated $1,718,515 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 57.3% of revenue, while a typical listing is priced at $19.15. The keyword itself pulled 383,030 Amazon queries over the same period (▲ 33.1% MoM).
Zooming out to the 12-month window ending July 2026, the butt plug Top 50 moved 1,022,800 units and $17,615,337 in cumulative sales — an average of 85,233 units and $1,467,945 per month. Monthly throughput topped out at 97,500 units in July 2026 and dipped to 50,100 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Butt Plug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
97.5K
▲ 9.2% MoM
Monthly Revenue 2026/07
$1.7M
▲ 10.3% MoM
Top 10 Market Share 2026/07
58.5%
Butt Plug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold butt plug listing on Amazon US in July 2026 is ASIN B07XHGQZX8 (Brand: RANEU), which sold 10,000 units at $9.97 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 57,000 units and $984,480 in July 2026 — 58.5% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Butt Plug' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07XHGQZX8
RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
10K
▲ 11.1%vs. prior month
$99.7K
latest month
12-month trend
B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
10K
▲ 42.9%vs. prior month
$131.6K
latest month
12-month trend
B06XJ29X2R
SVAKOM COCO Vibrator Dildo Sex Toys Finger Shaped - 8 Seconds to Climax | 5*5 Vibrations, G Spot Clit Nipple Anal Personal Massagers, IPX7 Waterproof Vibes, Adult Toy for Women Men Couples, Discreet
6K
▼ 14.3%vs. prior month
$179.9K
latest month
12-month trend
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
5K
▲ 150.0%vs. prior month
$152.6K
latest month
12-month trend
B0BYSN7MDT
Vibrating Cock Ring Taint Stimulator with Mini Bullet, Remote Control Anal Butt Plug Prostate Massager Penis Ring Male Vibrators for Men Pleasure Sex Toys for Adult Couples
4K
▲ 0.0%vs. prior month
$104K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Butt Plug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RANEU is the best-performing butt plug brand in July 2026, moving 10,000 units across 1 ASIN for 17.5% of Top 10 volume. oreyurt follows with 10,000 units (17.5%), ahead of Yolodit on 10,000 units (17.5%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RANEU
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$99.7K
Avg. price
$9.97
B07XHGQZX8
$9.97·★4.2·7.7K revsRANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women
Units sold10K
oreyurt
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$104.3K
Avg. price
$10.99
B0CPSZCJR8
$10.99·★4.0·2.5K revsoreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
Units sold10K
Yolodit
1 ASIN in Top 10
17.5%
Units
10K
Revenue
$131.6K
Avg. price
$13.99
B0DC62HZ9G
$13.99·★4.4·1.3K revsAnal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
Units sold10K
Trending Butt Plug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C9S5DDT5 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9S5DDT5
Session Jewel Butt Plug Beginner 4 Piece Set - X-Small, Small, Medium, Large - Wide Base Prevents Slippage - Metal Anal Sex Adult Toy for Men & Women - Gunmetal Silver & Pink - Circle Shaped Charm
Price
$24.99
Rating
4.6
Reviews
470
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.8
Reviews
315
Latest month sales
B019Q0LJFO
HISIONLEE Anal Plug 3PCS Sex Toys Anal Training Set Metal Butt Plug Adult Trainer Kit Toy with Crystal Diamond S&M Adult Gay Anal Plugs Toy for Beginners Couples Women Men Unisex(Purple)
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.5
Reviews
145
Latest month sales
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