But Plug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
But Plug sales on Amazon US totaled 101,800 units in July 2026 (▲ 10.8% vs. the prior month), generating an estimated $1,836,416 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 58.8% of revenue, while a typical listing is priced at $17.53. The keyword itself pulled 20,492 Amazon queries over the same period (▲ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the but plug Top 50 moved 1,060,300 units and $18,692,259 in cumulative sales — an average of 88,358 units and $1,557,688 per month. Monthly throughput topped out at 101,800 units in July 2026 and dipped to 52,200 in May 2026, leaving the latest reading 5.1% higher than August 2025.
But Plug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
101.8K
▲ 10.8% MoM
Monthly Revenue 2026/07
$1.8M
▲ 9.9% MoM
Top 10 Market Share 2026/07
58.9%
But Plug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold but plug listing on Amazon US in July 2026 is ASIN B0CPSZCJR8 (Brand: oreyurt), which sold 10,000 units at $10.92 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $1,078,950 in July 2026 — 58.9% of unit volume and 58.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'But Plug' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CPSZCJR8
oreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
10K
▲ 0.0%vs. prior month
$104.3K
latest month
12-month trend
B0DC62HZ9G
Anal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
10K
▲ 42.9%vs. prior month
$131.6K
latest month
12-month trend
B08PQ47VNR
LUBELIFE Water Based Lube Personal Lubricant for Men Women Toys Travel, 4oz | Water Based Lube for privacy, toy and condom compatible, non-staining travel size, long-lasting smooth feel, fragrance free
8K
▲ 14.3%vs. prior month
$63.9K
latest month
12-month trend
B0D3G23NW6
YAYIKZ Vibrator Sex Toys Thrusting Dildo, Realistic Safety Silicone Dildos | 10 Thrust & Vibration Warm Mode, APP Control, Premium Soft Penis, G Spot Vagina Anal Stimulator, Adult Sex Toy for Solo Men
8K
▲ 0.0%vs. prior month
$219.9K
latest month
12-month trend
B06XJ29X2R
SVAKOM COCO Vibrator Dildo Sex Toys Finger Shaped - 8 Seconds to Climax | 5*5 Vibrations, G Spot Clit Nipple Anal Personal Massagers, IPX7 Waterproof Vibes, Adult Toy for Women Men Couples, Discreet
6K
▼ 14.3%vs. prior month
$179.9K
latest month
12-month trend
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
5K
▲ 150.0%vs. prior month
$152.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best But Plug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
oreyurt is the best-performing but plug brand in July 2026, moving 10,000 units across 1 ASIN for 16.7% of Top 10 volume. Yolodit follows with 10,000 units (16.7%), ahead of LubeLife on 8,000 units (13.3%).
Volume is spread across 10 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
oreyurt
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$104.3K
Avg. price
$10.92
B0CPSZCJR8
$10.92·★4.0·2.5K revsoreyurt Anal Plug Sex Toys Vibrator – Silicone Butt Plugs Training Kit with Remote Control, 10 Vibration Modes, Prostate Massager for Adults – Black
Units sold10K
Yolodit
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$131.6K
Avg. price
$13.99
B0DC62HZ9G
$13.99·★4.3·1.1K revsAnal Plug Vibrating Butt Plug, Adult Sex Toys 3PCS Silicone Anal Plugs, Anal Sex Toys with Remote Control 10 Vibrating Vibrator for Men, Anal Toys Adult Sex Toy & Games Prostate Massager
Units sold10K
LubeLife
1 ASIN in Top 10
13.3%
Units
8K
Revenue
$63.9K
Avg. price
$7.99
B08PQ47VNR
$7.99·★4.5·168.6K revsLUBELIFE Water Based Lube Personal Lubricant for Men Women Toys Travel, 4oz | Water Based Lube for privacy, toy and condom compatible, non-staining travel size, long-lasting smooth feel, fragrance free
Units sold8K
Trending But Plug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C9S5DDT5 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0FWZDT1K2 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C9S5DDT5
Session Jewel Butt Plug 4-Piece Multi-Size Set (XS-L) | Smooth Metal Anal Toy Kit for Men & Women, Wide Base, Sexy Circle Crystal Gem Charm, Ideal for Training & Gradual Play
Price
$24.99
Rating
4.6
Reviews
453
Latest month sales
B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.7
Reviews
334
Latest month sales
B019Q0LJFO
HISIONLEE Anal Plug 3PCS Sex Toys Anal Training Set Metal Butt Plug Adult Trainer Kit Toy with Crystal Diamond S&M Adult Gay Anal Plugs Toy for Beginners Couples Women Men Unisex(Purple)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
145
Latest month sales
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