Masturbator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Masturbator sales on Amazon US totaled 129,650 units in July 2026 (▲ 15.9% vs. the prior month), generating an estimated $3,946,629 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.0% of unit volume and 54.0% of revenue, while a typical listing is priced at $31.67. The keyword itself pulled 27,584 Amazon queries over the same period (▲ 10.9% MoM).
Zooming out to the 12-month window ending July 2026, the masturbator Top 50 moved 1,129,600 units and $34,169,508 in cumulative sales — an average of 94,133 units and $2,847,459 per month. Monthly throughput topped out at 129,650 units in July 2026 and dipped to 54,750 in May 2026, leaving the latest reading 34.9% higher than August 2025.
Masturbator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.7K
▲ 15.9% MoM
Monthly Revenue 2026/07
$3.9M
▲ 23.2% MoM
Top 10 Market Share 2026/07
54.0%
Masturbator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold masturbator listing on Amazon US in July 2026 is ASIN B0F6L4FLJS (Brand: EINSEO), which sold 10,000 units at $59.89 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 70,000 units and $2,131,060 in July 2026 — 54.0% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Masturbator' on Amazon
July 2026









Is 54.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0F6L4FLJS
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
10K
▲ 0.0%vs. prior month
$586.6K
latest month
12-month trend

B07MDWYVFZ
Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)
10K
▲ 11.1%vs. prior month
$294.9K
latest month
12-month trend

B0FLDPLY3P
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
9K
▲ 80.0%vs. prior month
$140.4K
latest month
12-month trend

B09XMGQSGN
Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy
8K
▲ 14.3%vs. prior month
$249.9K
latest month
12-month trend

B000PRA724
Wet Platinum Silicone-Based Personal Lubricant | Ultra Smooth, Super Slick, Hypoallergenic, Long-Lasting Performance, Waterproof Formula| Lube for Men, Women & Couples, 4.2 fl oz
7K
▼ 30.0%vs. prior month
$102.7K
latest month
12-month trend

B0CZ9HDBB9
Male Masturbator,Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture,Penis Training Masturbators Sex Machine Toy for Men
6K
▼ 33.3%vs. prior month
$72.3K
latest month
12-month trend
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Best Masturbator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EINSEO is the best-performing masturbator brand in July 2026, moving 24,000 units across 3 ASINs for 34.3% of Top 10 volume. BIG SHOCKED follows with 13,000 units (18.6%), ahead of Adorime on 10,000 units (14.3%).
With 7 brands splitting the Top 10 and 67.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.49 to $43.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EINSEO
3 ASINs in Top 10
34.3%
Units
24K
Revenue
$954.1K
Avg. price
$40.96

B0F6L4FLJS
$59.89·★4.3·2.3K revsEINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item
Units sold10K
B0FLDPLY3P
$17.99·★4.3·5.6K revsEINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine
Units sold9K
B0C9QLTS1B
$44.99·★4.3·5.6K revsEINSEO Automatic Male Masturbator Sex Toys for Men AI Sync Pocket Pussy | 7 Thrusting & 7 Rotating Modes Adult Toy, Hands Free Male Sex Toys LCD Display with Visual Window & Mounting Base Sex Machine
Units sold5K
BIG SHOCKED
2 ASINs in Top 10
18.6%
Units
13K
Revenue
$454.6K
Avg. price
$43.94

B09XMGQSGN
$36.89·★4.4·2.3K revsPocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy
Units sold8K
B0DYHNFJ5B
$50.99·★4.4·2.3K revs12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Units sold5K
Adorime
1 ASIN in Top 10
14.3%
Units
10K
Revenue
$294.9K
Avg. price
$29.49

B07MDWYVFZ
$29.49·★3.9·8.1K revsMale Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)
Units sold10K
Trending Masturbator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DYHNFJ5B booked 5K units at $50.99, with ▲ 150.0% MoM change. On the growth side, B0GHFZVLMZ leads positive momentum with ▲ 166.7% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DYHNFJ5B
12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys
Price
$50.99
Rating
4.4
Reviews
2.3K
Latest month sales

B0FWZDT1K2
Beisar 3 in 1 Prostate Massager Anal Vibrator - Powered Vibrating Butt Plug Male Sex Toys for Men with 9 Wave Wriggling Modes, Anal Dildo Plug Adult G, P-Spot Vibrator Remote Control Fetish Jewelry
Price
$33.99
Rating
4.7
Reviews
247
Latest month sales

B0GHFZVLMZ
Kingdemer Male Masturbator Pocket Pussy Sex Toys for Men - Adult Men Sex Toy with 9 Vibrating & 10 Thrusting, Flesh Soft 3D Textured Wrapped, Masturbators Light with Full Speed Burst Mode
Unlock to view ASIN details and product titles
Price
$23.99
Rating
4.0
Reviews
52
Latest month sales
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