Masturbator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Masturbator sales on Amazon US totaled 129,650 units in July 2026 (▲ 15.9% vs. the prior month), generating an estimated $3,946,629 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.0% of unit volume and 54.0% of revenue, while a typical listing is priced at $31.67. The keyword itself pulled 27,584 Amazon queries over the same period (▲ 10.9% MoM).

Zooming out to the 12-month window ending July 2026, the masturbator Top 50 moved 1,129,600 units and $34,169,508 in cumulative sales — an average of 94,133 units and $2,847,459 per month. Monthly throughput topped out at 129,650 units in July 2026 and dipped to 54,750 in May 2026, leaving the latest reading 34.9% higher than August 2025.

1.1MTotal units sold · Last 12 months
$34.2MTotal revenue · Last 12 months
27.6K▲ 10.9% MoM
Monthly search volume
$31.67Avg. price · July 2026

Masturbator Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales96.1K
Revenue$2.7M

2025/09

Sales96.4K
Revenue$2.8M

2025/10

Sales98.6K
Revenue$3.1M

2025/11

Sales103.7K
Revenue$2.9M

2025/12

Sales87.2K
Revenue$2.7M

2026/01

Sales86.5K
Revenue$2.7M

2026/02

Sales91.4K
Revenue$2.9M

2026/03

Sales88.3K
Revenue$2.9M

2026/04

Sales85.3K
Revenue$2.7M

2026/05

Sales54.8K
Revenue$1.6M

2026/06

Sales111.6K
Revenue$3.2M
129.7K

2026/07

Sales129.7K
Revenue$3.9M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

129.7K

▲ 15.9% MoM

Monthly Revenue 2026/07

$3.9M

▲ 23.2% MoM

Top 10 Market Share 2026/07

54.0%

See the Top 10 ASINs driving 54.0% of sales

Masturbator Market Share & Sales Concentration on Amazon US — July 2026

The most-sold masturbator listing on Amazon US in July 2026 is ASIN B0F6L4FLJS (Brand: EINSEO), which sold 10,000 units at $59.89 apiece — equal to 7.7% of every unit tracked in this report.

The Top 10 ASINs account for 70,000 units and $2,131,060 in July 2026 — 54.0% of unit volume and 54.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Masturbator' on Amazon

July 2026
ASINSIGHT Logo
54.0% Volume Share 70K units sold
54.0% Revenue Share $2.1M estimated
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Top 5 Volume Share breakdown

B0F6L4FLJS 7.7%
B07MDWYVFZ 7.7%
B0FLDPLY3P 6.9%
B09XMGQSGN 6.2%
B000PRA724 5.4%
Others 66.1%
#1
EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item

B0F6L4FLJS

EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item

$59.89·★ 4.3·2.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$586.6K

latest month

Monthly Trend

12-month trend

#2
Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)

B07MDWYVFZ

Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)

$29.49·★ 3.9·8.1K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$294.9K

latest month

Monthly Trend

12-month trend

#3
EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine

B0FLDPLY3P

EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine

$17.99·★ 4.3·5.6K reviews
Monthly Sales

9K

▲ 80.0%

vs. prior month

Revenue

$140.4K

latest month

Monthly Trend

12-month trend

#4
Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy

B09XMGQSGN

Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy

$36.89·★ 4.4·2.3K reviews
Monthly Sales

8K

▲ 14.3%

vs. prior month

Revenue

$249.9K

latest month

Monthly Trend

12-month trend

#5
Wet Platinum Silicone-Based Personal Lubricant | Ultra Smooth, Super Slick, Hypoallergenic, Long-Lasting Performance, Waterproof Formula| Lube for Men, Women & Couples, 4.2 fl oz

B000PRA724

Wet Platinum Silicone-Based Personal Lubricant | Ultra Smooth, Super Slick, Hypoallergenic, Long-Lasting Performance, Waterproof Formula| Lube for Men, Women & Couples, 4.2 fl oz

$12.99·★ 4.5·34.9K reviews
Monthly Sales

7K

▼ 30.0%

vs. prior month

Revenue

$102.7K

latest month

Monthly Trend

12-month trend

#6
Male Masturbator,Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture,Penis Training Masturbators Sex Machine Toy for Men

B0CZ9HDBB9

Male Masturbator,Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture,Penis Training Masturbators Sex Machine Toy for Men

$13.99·★ 4.3·3.5K reviews
Monthly Sales

6K

▼ 33.3%

vs. prior month

Revenue

$72.3K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Masturbator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

EINSEO is the best-performing masturbator brand in July 2026, moving 24,000 units across 3 ASINs for 34.3% of Top 10 volume. BIG SHOCKED follows with 13,000 units (18.6%), ahead of Adorime on 10,000 units (14.3%).

With 7 brands splitting the Top 10 and 67.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.49 to $43.94, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

34.3%
18.6%
14.3%
32.9%
EINSEO
BIG SHOCKED
Adorime
Other brands
1

EINSEO

3 ASINs in Top 10

34.3%

Units

24K

Revenue

$954.1K

Avg. price

$40.96

  • EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item

    B0F6L4FLJS

    $59.89·★4.3·2.3K revs

    EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes, Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item

    Units sold10K
  • EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine

    B0FLDPLY3P

    $17.99·★4.3·5.6K revs

    EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men, Adjustable Suction Male Manual Stroker, Penis Training Enema Toy, Sex Machine

    Units sold9K
  • EINSEO Automatic Male Masturbator Sex Toys for Men AI Sync Pocket Pussy | 7 Thrusting & 7 Rotating Modes Adult Toy, Hands Free Male Sex Toys LCD Display with Visual Window & Mounting Base Sex Machine

    B0C9QLTS1B

    $44.99·★4.3·5.6K revs

    EINSEO Automatic Male Masturbator Sex Toys for Men AI Sync Pocket Pussy | 7 Thrusting & 7 Rotating Modes Adult Toy, Hands Free Male Sex Toys LCD Display with Visual Window & Mounting Base Sex Machine

    Units sold5K
2

BIG SHOCKED

2 ASINs in Top 10

18.6%

Units

13K

Revenue

$454.6K

Avg. price

$43.94

  • Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy

    B09XMGQSGN

    $36.89·★4.4·2.3K revs

    Pocket Pussy for Men - Men's Sex Toys Male Masturbator & Realistic Sex Doll | 3D Lifelike Adult Toys Soft Butt with Vagina Anal Details Sex Pleasure Skin Color Adult Toy

    Units sold8K
  • 12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys

    B0DYHNFJ5B

    $50.99·★4.4·2.3K revs

    12LB Sex Doll Male Sex Toys, Realistic Busty Butt Pocket Pussy Sex Toy | Extended Vagina & Anal Channel Mens Masturbator for Men Lifelike Sex Dolls Flesh Stroker Light Adult Toys

    Units sold5K
3

Adorime

1 ASIN in Top 10

14.3%

Units

10K

Revenue

$294.9K

Avg. price

$29.49

  • Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)

    B07MDWYVFZ

    $29.49·★3.9·8.1K revs

    Male Penis Pump Sex Toys, Automatic Enlargers & Extend Pump for Men with LED Display, Adult Toys for Men Penis Entender Erection Pumps, Sex Toys - Pumps & Enlargers (6 Cock Rings)

    Units sold10K

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