Burn Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burn Gel sales on Amazon US totaled 217,500 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $2,676,711 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.6% of unit volume and 54.9% of revenue, while a typical listing is priced at $14.49. The keyword itself pulled 13,000 Amazon queries over the same period (▼ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the burn gel Top 50 moved 1,780,500 units and $23,363,149 in cumulative sales — an average of 148,375 units and $1,946,929 per month. Monthly throughput topped out at 245,400 units in June 2026 and dipped to 100,700 in December 2025, leaving the latest reading 35.1% higher than August 2025.
Burn Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
217.5K
▼ 11.4% MoM
Monthly Revenue 2026/07
$2.7M
▼ 10.2% MoM
Top 10 Market Share 2026/07
56.6%
Burn Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burn gel listing on Amazon US in July 2026 is ASIN B08SS4T6ZT (Brand: Mederma), which sold 20,000 units at $16.47 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 123,000 units and $1,468,750 in July 2026 — 56.6% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burn Gel' on Amazon
July 2026
![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid (ASIN B07FM7MR9J), rank #7 by monthly sales volume for 'Burn Gel' on Amazon](https://m.media-amazon.com/images/I/61cMUxBxyKL._AC_UY512_.jpg)
Is 56.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08SS4T6ZT
Mederma Advanced Scar Gel, Cepalin Scar Treatment, Old and New Scars, 20g | Cepalin Botanical Extract, Clinically Shown, Reduces Scar Appearance, Treats Scars, Visible Results
20K
▲ 0.0%vs. prior month
$329.4K
latest month
12-month trend
B0BZ7NQ4CD
ScarAway Silicone Scar Gel, Helps Improve Size, Color & Texture of Hypertrophic & Keloid Scars from Injury, Burns & Surgery, Water Resistant, 10g (0.35 Oz)
20K
▲ 0.0%vs. prior month
$238.6K
latest month
12-month trend
B0D3FWRQCY
Mitgary Advanced Scar Gel, Silicone Scar Gel, Treats Old and New Scars, Reduces the Appearance of Scars from, Body, Face, Stretch Marks, Surgical Scar, Keloids, Acne, Burns and More, 50g (1.7 Oz)
20K
▲ 100.0%vs. prior month
$168K
latest month
12-month trend
B0043WAD9O
Cicatricure Advanced Scar Gel, Proven Results in 2 Weeks, 1 oz (28 g) | Scar Gel for Face & Body, Scar Treatment for Surgical Scars, Stretch Marks, Scars of Burns and Injuries, Acne Scar Treatment
10K
▼ 50.0%vs. prior month
$125.8K
latest month
12-month trend
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
10K
▲ 66.7%vs. prior month
$162.2K
latest month
12-month trend
B004YAUZQG
Sun Bum Cool Down Aloe Vera After Sun Gel - 8 oz | Vegan, After Sun Care to Soothe and Hydrate Sunburn, with Vitamin E
10K
▲ 0.0%vs. prior month
$114.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Burn Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mederma is the best-performing burn gel brand in July 2026, moving 20,000 units across 1 ASIN for 16.3% of Top 10 volume. ScarAway follows with 20,000 units (16.3%), ahead of Mitgary on 20,000 units (16.3%).
Volume is spread across 10 brands, with the top three holding 48.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.39 to $16.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mederma
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$329.4K
Avg. price
$16.47
B08SS4T6ZT
$16.47·★4.4·14.9K revsMederma Advanced Scar Gel, Cepalin Scar Treatment, Old and New Scars, 20g | Cepalin Botanical Extract, Clinically Shown, Reduces Scar Appearance, Treats Scars, Visible Results
Units sold20K
ScarAway
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$238.6K
Avg. price
$11.93
B0BZ7NQ4CD
$11.93·★4.4·4.4K revsScarAway Silicone Scar Gel, Helps Improve Size, Color & Texture of Hypertrophic & Keloid Scars from Injury, Burns & Surgery, Water Resistant, 10g (0.35 Oz)
Units sold20K
Mitgary
1 ASIN in Top 10
16.3%
Units
20K
Revenue
$168K
Avg. price
$8.39
B0D3FWRQCY
$8.39·★4.6·3.9K revsMitgary Advanced Scar Gel, Silicone Scar Gel, Treats Old and New Scars, Reduces the Appearance of Scars from, Body, Face, Stretch Marks, Surgical Scar, Keloids, Acne, Burns and More, 50g (1.7 Oz)
Units sold20K
Trending Burn Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B097CGDN7J booked 10K units at $15.29, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
Price
$15.29
Rating
4.6
Reviews
3.1K
Latest month sales
B07FM7MR9J
First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid
Price
$14.99
Rating
4.5
Reviews
10.7K
Latest month sales
B0767MLK73
Campho Phenique Maximum Strength Antiseptic Liquid with Aloe, Pain Relief and Anti-Itch Treatment, Instant Relief from Bug Bites, Minor Cuts, and Skin Irritations, Bug Bite Itch Relief, 0.75
Unlock to view ASIN details and product titles
Price
$4.24
Rating
4.8
Reviews
5.1K
Latest month sales
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