Casio F91w Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Casio F91w sales on Amazon US totaled 63,100 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $3,387,066 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 74.9% of revenue, while a typical listing is priced at $37.56. The keyword itself pulled 49,709 Amazon queries over the same period (▼ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the casio f91w Top 50 moved 730,450 units and $36,326,532 in cumulative sales — an average of 60,871 units and $3,027,211 per month. Monthly throughput topped out at 91,200 units in December 2025 and dipped to 35,300 in May 2026, leaving the latest reading 0.9% lower than August 2025.
Casio F91w Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
63.1K
▼ 2.0% MoM
Monthly Revenue 2026/07
$3.4M
▼ 10.0% MoM
Top 10 Market Share 2026/07
60.2%
Casio F91w Market Share & Sales Concentration on Amazon US — July 2026
The most-sold casio f91w listing on Amazon US in July 2026 is ASIN B0FQFNRH72 (Brand: Apple), which sold 8,000 units at $219.00 apiece — equal to 12.7% of every unit tracked in this report.
The Top 10 ASINs account for 38,000 units and $2,535,570 in July 2026 — 60.2% of unit volume and 74.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Casio F91w' on Amazon
July 2026![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant (ASIN B0FQFNRH72), rank #1 by monthly sales volume for 'Casio F91w' on Amazon](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)









Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
B0FQFNRH72
Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
8K
▼ 20.0%vs. prior month
$1.8M
latest month
12-month trend

B000GAYQJ0
Casio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
8K
▼ 20.0%vs. prior month
$209.7K
latest month
12-month trend

B000GAWSDG
Casio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
6K
▼ 40.0%vs. prior month
$126.9K
latest month
12-month trend

B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
4K
▲ 300.0%vs. prior month
$103.6K
latest month
12-month trend

B0CGX3KN95
LN LENQIN Mens Watches Military Sport Analog Quartz Watch for Men
3K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend

B0094B79CI
Casio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
2K
▲ 0.0%vs. prior month
$86.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Casio F91w Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Casio is the best-performing casio f91w brand in July 2026, moving 25,000 units across 7 ASINs for 65.8% of Top 10 volume. Apple follows with 8,000 units (21.1%), ahead of LN LENQIN on 3,000 units (7.9%).
With 4 brands splitting the Top 10 and 94.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $219.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Casio
7 ASINs in Top 10
65.8%
Units
25K
Revenue
$676.1K
Avg. price
$30.91

B000GAYQJ0
$29.95·★4.6·58.2K revsCasio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
Units sold8K
B000GAWSDG
$21.92·★4.5·39.7K revsCasio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
Units sold6K
B08VNR3NRW
$23.97·★4.6·24K revsCasio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Units sold4K
B0094B79CI
$49.99·★4.6·14.9K revsCasio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
Units sold2K
B000GB1R7S
$30.67·★4.6·25.5K revsCasio CA53W Vintage Series | Data Bank | 1/100 SEC Stopwatch | Water Resistant | 8 Digit Calculator | Dual Time | Resin Band | Resin Case | Auto Calendar | Daily Alarm | 5 Year Battery
Units sold2K
B0094B79PA
$29.92·★4.7·11K revsCasio AE1200WH Series | Men’s Digital Watch | 100M WR | Multi Alarms | 100 SEC Stopwatch | Countdown Timer | World Map for World Time | LED Light | LC Analog Display | 10 Year Battery
Units sold2K
B000LAKYW8
$29.92·★4.7·32.4K revsCasio Collection Unisex Adults Watch A168WA
Units sold1K
Apple
1 ASIN in Top 10
21.1%
Units
8K
Revenue
$1.8M
Avg. price
$219.00
![Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant](https://m.media-amazon.com/images/I/61xkvg-RStL._AC_UY512_.jpg)
B0FQFNRH72
$219.00·★4.7·4.2K revsApple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant
Units sold8K
LN LENQIN
1 ASIN in Top 10
7.9%
Units
3K
Revenue
$30K
Avg. price
$9.99

B0CGX3KN95
$9.99·★4.2·4.4K revsLN LENQIN Mens Watches Military Sport Analog Quartz Watch for Men
Units sold3K
Trending Casio F91w Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08VNR3NRW leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0C4VSWBHJ close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Price
$23.97
Rating
4.6
Reviews
24K
Latest month sales

B0C4VSWBHJ
Casio WS1600H Series | Men’s Watch | Sports Design | Stopwatch | Countdown Timer | LED Light with Afterglow | 100M WR | Daily Alarm | Auto Calendar | World Time | 10 Year Battery
Price
$22.44
Rating
4.7
Reviews
906
Latest month sales

B00007E7KA
Casio Casio Men's MW600F-2AV Sport Watch with Black Resin Band
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.6
Reviews
684
Latest month sales
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