Bulova Lunar Pilot Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bulova Lunar Pilot sales on Amazon US totaled 12,100 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $662,733 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 93.0% of unit volume and 56.8% of revenue, while a typical listing is priced at $317.38. The keyword itself pulled 16,906 Amazon queries over the same period (▼ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the bulova lunar pilot Top 50 moved 150,700 units and $10,322,523 in cumulative sales — an average of 12,558 units and $860,210 per month. Monthly throughput topped out at 16,800 units in December 2025 and dipped to 7,050 in May 2026, leaving the latest reading 3.4% higher than August 2025.
Bulova Lunar Pilot Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.1K
▼ 13.9% MoM
Monthly Revenue 2026/07
$662.7K
▼ 47.6% MoM
Top 10 Market Share 2026/07
93.0%
Bulova Lunar Pilot Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bulova lunar pilot listing on Amazon US in July 2026 is ASIN B09MK72YFD (Brand: Jorest), which sold 10,000 units at $13.99 apiece — equal to 82.6% of every unit tracked in this report and 20.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,250 units and $376,594 in July 2026 — 93.0% of unit volume and 56.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bulova Lunar Pilot' on Amazon
July 2026
Is 93.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09MK72YFD
JOREST Watch Repair Kit for Battery Replacement & Link Removal, Resizing &Opener, Watch Repair and Cleaning Screwdriver Set, Wrench Back Remover, Spring Bar Tool
10K
▲ 0.0%vs. prior month
$141.2K
latest month
12-month trend
B0BK11BV64
OLEVS Watch for Men Diamond Business Dress Analog Quartz Stainless Steel Waterproof Luminous Date Two Tone Luxury Casual Wrist Watch Blue
500
▲ 0.0%vs. prior month
$21.3K
latest month
12-month trend
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
100
▲ 100.0%vs. prior month
$40.9K
latest month
12-month trend
B004TB226Q
Bulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149
100
▼ 50.0%vs. prior month
$17.8K
latest month
12-month trend
B01AJF1KLS
Bulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256
100
▲ 0.0%vs. prior month
$32.1K
latest month
12-month trend
B0733PJGWX
Bulova Men's Classic Aerojet 3-Hand Automatic Leather Strap Watch, Open Aperture, 40-Hour Power Reserve, Double Curved Mineral Crystal, 41mm
100
▼ 50.0%vs. prior month
$27.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bulova Lunar Pilot Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jorest is the best-performing bulova lunar pilot brand in July 2026, moving 10,000 units across 1 ASIN for 88.9% of Top 10 volume. Bulova follows with 650 units (5.8%), ahead of OLEVS on 500 units (4.4%).
With 4 brands splitting the Top 10 and 99.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.99 to $274.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jorest
1 ASIN in Top 10
88.9%
Units
10K
Revenue
$141.2K
Avg. price
$13.99
B09MK72YFD
$13.99·★4.6·24.1K revsJOREST Watch Repair Kit for Battery Replacement & Link Removal, Resizing &Opener, Watch Repair and Cleaning Screwdriver Set, Wrench Back Remover, Spring Bar Tool
Units sold10K
Bulova
7 ASINs in Top 10
5.8%
Units
650
Revenue
$189.4K
Avg. price
$274.43
B004I5GOK8
$401.10·★4.6·2.2K revsBulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
Units sold100B004TB226Q
$167.35·★4.6·1.6K revsBulova Men's 3-Hand Calendar Date Quartz Watch, Patterned Dial, 38mm, Style: 96B149
Units sold100B01AJF1KLS
$283.65·★4.6·1.3K revsBulova Men's Marine Star Series B Stainless Steel 6-Hand Chronograph Quartz Watch, Blue Dial Style: 96B256
Units sold100B0733PJGWX
$288.79·★4.6·821 revsBulova Men's Classic Aerojet 3-Hand Automatic Leather Strap Watch, Open Aperture, 40-Hour Power Reserve, Double Curved Mineral Crystal, 41mm
Units sold100B0733PT6VC
$291.17·★4.6·646 revsBulova Men's Marine Star Series C Stainless Steel 6-Hand Chronograph Quartz Watch, Black Dial Style: 96B272
Units sold100B000G1YWK2
$290.68·★4.7·850 revsBulova Men's Marine Star Two-Tone Stainless Steel Chronograph Quartz Watch, Blue Dial Style: 98H37
Units sold100B0037UZVAY
$198.26·★4.6·973 revsBulova Men's Stainless Steel 3-Hand Calendar Date Quartz Watch with Black Leather Strap, Rectangle Dial Style: 96B107
Units sold50
OLEVS
1 ASIN in Top 10
4.4%
Units
500
Revenue
$21.3K
Avg. price
$43.77
B0BK11BV64
$43.77·★4.4·1.8K revsOLEVS Watch for Men Diamond Business Dress Analog Quartz Stainless Steel Waterproof Luminous Date Two Tone Luxury Casual Wrist Watch Blue
Units sold500
Trending Bulova Lunar Pilot Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004I5GOK8 booked 100 units at $401.10, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004I5GOK8
Bulova Men's Classic Sutton 4-Hand Automatic Watch, 24-Hour Sub Dial, Open Aperture, Self-Winding, Exhibition Caseback, Double Curved Mineral Crystal, Luminous Hands, 42mm
Price
$401.10
Rating
4.6
Reviews
2.2K
Latest month sales
B0037UZVAY
Bulova Men's Stainless Steel 3-Hand Calendar Date Quartz Watch with Black Leather Strap, Rectangle Dial Style: 96B107
Price
$198.26
Rating
4.6
Reviews
973
Latest month sales
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