Reloj Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reloj sales on Amazon US totaled 110,450 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $7,969,004 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 81.8% of revenue, while a typical listing is priced at $49.56. The keyword itself pulled 26,568 Amazon queries over the same period (▼ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the reloj Top 50 moved 1,450,350 units and $98,594,093 in cumulative sales — an average of 120,863 units and $8,216,174 per month. Monthly throughput topped out at 187,300 units in November 2025 and dipped to 69,000 in May 2026, leaving the latest reading 2.9% lower than August 2025.
Reloj Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110.5K
▼ 19.3% MoM
Monthly Revenue 2026/07
$8M
▼ 30.2% MoM
Top 10 Market Share 2026/07
57.9%
Reloj Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reloj listing on Amazon US in July 2026 is ASIN B07DQWT15Y (Brand: Amazon Basics), which sold 10,000 units at $9.99 apiece — equal to 9.1% of every unit tracked in this report.
The Top 10 ASINs account for 64,000 units and $6,521,200 in July 2026 — 57.9% of unit volume and 81.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reloj' on Amazon
July 2026
![Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant (ASIN B0FQF5BZ8Z), rank #2 by monthly sales volume for 'Reloj' on Amazon](https://m.media-amazon.com/images/I/71FfI3kYFQL._AC_UY512_.jpg)
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07DQWT15Y
Amazon Basics Small Digital Oval Alarm Clock with LED Display, Nightlight, Snooze Function & Battery Backup, Black, 4.5 x 3.5 x 2.4 Inches
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0FQF5BZ8Z
Apple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
10K
▲ 0.0%vs. prior month
$3.4M
latest month
12-month trend
B0DLLSCVZW
Hatch Restore 3 Sunrise Alarm Clock & Sound Machine, Smart Light (Putty) | White noise machine & sunrise alarm light, 80+ sleep sounds, screen-free bedtime routine with meditations via Hatch Sleep App
8K
▼ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B000GAYQJ0
Casio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
8K
▼ 20.0%vs. prior month
$209.7K
latest month
12-month trend
B000GAWSDG
Casio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
6K
▼ 40.0%vs. prior month
$126.9K
latest month
12-month trend
B08X4X5B62
Sharp Digital Alarm Clock with Keyboard Controls, Large Snooze, Red LED | Easy-access keyboard controls; Large snooze button; Front alarm switch; Battery backup; Simple operation; Black case
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Reloj Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Casio is the best-performing reloj brand in July 2026, moving 18,000 units across 3 ASINs for 28.1% of Top 10 volume. Amazon Basics follows with 10,000 units (15.6%), ahead of Apple on 10,000 units (15.6%).
Volume is spread across 8 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $329.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Casio
3 ASINs in Top 10
28.1%
Units
18K
Revenue
$440.1K
Avg. price
$23.92
B000GAYQJ0
$25.86·★4.6·58.3K revsCasio A158WA Series | Unisex Digital Watch | Vintage | WR | 100 SEC Stop Watch | Daily Alarm | Regular Time Keeping: Hour, Minute, Second, PM, Date, Day | Led Light | 7 Yr Battery
Units sold8KB000GAWSDG
$21.92·★4.5·39.7K revsCasio F91W Series | Digital Watch | Water Resistant | LED Light | 1/100 SEC Stopwatch | Regular Time Keeping (HR, Min, SEC, PM, Date, Day) | Daily Alarm | Lightweight | 7 Year Battery
Units sold6KB08VNR3NRW
$23.97·★4.6·24K revsCasio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Units sold4K
Amazon Basics
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B07DQWT15Y
$9.99·★4.4·32.3K revsAmazon Basics Small Digital Oval Alarm Clock with LED Display, Nightlight, Snooze Function & Battery Backup, Black, 4.5 x 3.5 x 2.4 Inches
Units sold10K
Apple
1 ASIN in Top 10
15.6%
Units
10K
Revenue
$3.4M
Avg. price
$329.00
B0FQF5BZ8Z
$329.00·★4.7·3.1K revsApple Watch Series 11 [GPS 46mm] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant
Units sold10K
Trending Reloj Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08VNR3NRW booked 4K units at $23.97, with ▲ 300.0% MoM change. On the growth side, B0CHY7B7LP leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B008T9QG7K close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VNR3NRW
Casio Illuminator AE1500WH Series | 10-Year Battery | LED Backlight | 5-Alarms | 1/100 Sec Stopwatch | Men's Digital Watch
Price
$23.97
Rating
4.6
Reviews
24K
Latest month sales
B0CHY7B7LP
KXAITO Men's Watches Sports Outdoor Waterproof Military Digital Watch Date Multi Function Tactics LED Face Alarm Stopwatch for Men 6256
Price
$9.99
Rating
4.4
Reviews
1.4K
Latest month sales
B008T9QG7K
Timex Weekender 38mm Unisex Analog Watch | INDIGLO Backlight | Adjustable Durable Nylon Fabric Slip Through Strap | 24 Hour Time
Unlock to view ASIN details and product titles
Price
$38.45
Rating
4.5
Reviews
24.3K
Latest month sales
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