Bully Stick Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bully Stick Holder sales on Amazon US totaled 52,050 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $1,257,402 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.8% of unit volume and 71.9% of revenue, while a typical listing is priced at $30.23. The keyword itself pulled 30,787 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the bully stick holder Top 50 moved 521,700 units and $12,854,711 in cumulative sales — an average of 43,475 units and $1,071,226 per month. Monthly throughput topped out at 52,200 units in June 2026 and dipped to 29,200 in May 2026, leaving the latest reading 30.5% higher than August 2025.
Bully Stick Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52K
▼ 0.3% MoM
Monthly Revenue 2026/07
$1.3M
▲ 2.5% MoM
Top 10 Market Share 2026/07
76.8%
Bully Stick Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bully stick holder listing on Amazon US in July 2026 is ASIN B09C2KBD12 (Brand: Mighty Paw), which sold 10,000 units at $29.99 apiece — equal to 19.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $903,760 in July 2026 — 76.8% of unit volume and 71.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bully Stick Holder' on Amazon
July 2026
Is 76.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09C2KBD12
Mighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
10K
▲ 0.0%vs. prior month
$297.2K
latest month
12-month trend
B0B6QG95G1
Best Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
9K
▲ 28.6%vs. prior month
$194.4K
latest month
12-month trend
B0D4MPHPZY
WOOF BullySafe Bully Stick Holder for Dogs | Fits dogs 10+ lbs, secures bully sticks, extends chew time, easy to clean, reusable design
5K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0DK43LDS3
Canine Naturals Beef and Bully Sticks for Dogs, Odor Free, Medium 4 Count | Made with 100% Real Bully, Long Lasting, High Protein, Collagen Rich, Natural Dog Treats, Medium Sticks
5K
▼ 16.7%vs. prior month
$50K
latest month
12-month trend
B0CNHCP5LD
WOOF Bully Sticks Dog Chew Treats, 6 Inch, 5 Count | Free-range grass-fed beef, long-lasting chews, high protein, odor controlled, supports dental care
3K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0FRV5R62V
WOOF Walkabout Dog Puzzle Slow Feeder Toy for Dogs 40 lbs & Up | Adjustable treat openings, fits kibble & treats, interactive puzzle toy and treat dispenser, easy to clean
3K
▲ 50.0%vs. prior month
$90K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bully Stick Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WOOF is the best-performing bully stick holder brand in July 2026, moving 11,000 units across 3 ASINs for 27.5% of Top 10 volume. Mighty Paw follows with 10,000 units (25.0%), ahead of Best Bully Sticks on 9,000 units (22.5%).
With 8 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.66 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WOOF
3 ASINs in Top 10
27.5%
Units
11K
Revenue
$261.9K
Avg. price
$24.66
B0D4MPHPZY
$19.99·★4.4·1.3K revsWOOF BullySafe Bully Stick Holder for Dogs | Fits dogs 10+ lbs, secures bully sticks, extends chew time, easy to clean, reusable design
Units sold5KB0CNHCP5LD
$23.99·★4.5·1K revsWOOF Bully Sticks Dog Chew Treats, 6 Inch, 5 Count | Free-range grass-fed beef, long-lasting chews, high protein, odor controlled, supports dental care
Units sold3KB0FRV5R62V
$29.99·★3.7·250 revsWOOF Walkabout Dog Puzzle Slow Feeder Toy for Dogs 40 lbs & Up | Adjustable treat openings, fits kibble & treats, interactive puzzle toy and treat dispenser, easy to clean
Units sold3K
Mighty Paw
1 ASIN in Top 10
25.0%
Units
10K
Revenue
$297.2K
Avg. price
$29.99
B09C2KBD12
$29.99·★4.5·3.8K revsMighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
Units sold10K
Best Bully Sticks
1 ASIN in Top 10
22.5%
Units
9K
Revenue
$194.4K
Avg. price
$24.99
B0B6QG95G1
$24.99·★4.3·5.5K revsBest Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
Units sold9K
Trending Bully Stick Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B088DPJZ7D booked 1K units at $17.99, with ▲ 11.1% MoM change. On the growth side, B0FFGVPCRG leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0F1K82ZKJ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B088DPJZ7D
Pupford Bully Sticks for Dogs & Puppies, Teething Chew Toy (6", 4 Count) | Smoked for better smell, Long-lasting mental enrichment, 1 ingredient, Made in the USA, Redirect biting, Small & medium dogs
Price
$17.99
Rating
4.4
Reviews
897
Latest month sales
B0FFGVPCRG
Bully Stick Holder for Dogs – Steel Pin Lock Design Helps Prevent Swallowing Ends – Durable Dog Chew Holder for Bully Sticks & Yak Chews – Fits Small to Jumbo Chews (Bright Orange)
Price
$18.95
Rating
4.4
Reviews
159
Latest month sales
B0F1K82ZKJ
KADTC XXL, 2-in-1, Dog Bully Stick Holder, Chew Toy for Aggressive Chewers | TOUGH Twist-Lock Grip: Secures treats up to 1 inch wide to slow snacking, cut waste, and help prevent gulping the last nub
Unlock to view ASIN details and product titles
Price
$19.90
Rating
4.6
Reviews
24
Latest month sales
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