Bulk Paper Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bulk Paper Towels sales on Amazon US totaled 1,454,000 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $35,217,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 52.9% of revenue, while a typical listing is priced at $32.08. The keyword itself pulled 19,840 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the bulk paper towels Top 50 moved 15,005,450 units and $357,424,503 in cumulative sales — an average of 1,250,454 units and $29,785,375 per month. Monthly throughput topped out at 1,454,000 units in July 2026 and dipped to 1,001,000 in May 2026, leaving the latest reading 30.3% higher than August 2025.
Bulk Paper Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.5M
▲ 1.5% MoM
Monthly Revenue 2026/07
$35.2M
▼ 0.4% MoM
Top 10 Market Share 2026/07
61.9%
Bulk Paper Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bulk paper towels listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 6.9% of every unit tracked in this report.
The Top 10 ASINs account for 900,000 units and $18,626,300 in July 2026 — 61.9% of unit volume and 52.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bulk Paper Towels' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0DF8RSVJK
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
100K
▲ 0.0%vs. prior month
$684K
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bulk Paper Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing bulk paper towels brand in July 2026, moving 460,000 units across 5 ASINs for 51.1% of Top 10 volume. SPARKLE follows with 170,000 units (18.9%), ahead of Amazon Basics on 100,000 units (11.1%).
With 5 brands splitting the Top 10 and 81.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $25.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
5 ASINs in Top 10
51.1%
Units
460K
Revenue
$12.7M
Avg. price
$25.17
B079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.9K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.6K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100KB0CZ5THL73
$7.97·★4.6·22.6K revsBounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Units sold60K
SPARKLE
2 ASINs in Top 10
18.9%
Units
170K
Revenue
$1.3M
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.9K revsSparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
Units sold100KB09NW83XJ2
$7.92·★4.6·35.2K revsSPARKLE Pick-A-Size Paper Towels, 2-Ply Spirited Prints, 6 Double Rolls | Paper towels 6 pack: strong 2 ply paper towels with Pick-A-Size sheets, 6 double rolls, 660 sheets total
Units sold70K
Amazon Basics
1 ASIN in Top 10
11.1%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.8K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Trending Bulk Paper Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CZ5THL73 booked 60K units at $7.97, with ▲ 100.0% MoM change. On the growth side, B0GPGNV9N3 leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0G7698CQ8 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Price
$7.97
Rating
4.6
Reviews
22.6K
Latest month sales
B0GPGNV9N3
Scott Paper Towels, Task Size, 16 Family Double Rolls, 119 Sheets Per Roll
Price
$18.99
Rating
4.6
Reviews
46K
Latest month sales
B0G7698CQ8
Scott Paper Towels, Task Size, 30 Family Double Rolls, 119 Sheets Per Roll
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.6
Reviews
46K
Latest month sales
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