Bug Spray For People Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bug Spray For People sales on Amazon US totaled 831,000 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $10,578,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 48.7% of revenue, while a typical listing is priced at $14.37. The keyword itself pulled 60,149 Amazon queries over the same period (▼ 18.9% MoM).
Zooming out to the 12-month window ending July 2026, the bug spray for people Top 50 moved 4,430,500 units and $56,626,948 in cumulative sales — an average of 369,208 units and $4,718,912 per month. Monthly throughput topped out at 994,600 units in June 2026 and dipped to 109,100 in December 2025, leaving the latest reading 62.0% higher than August 2025.
Bug Spray For People Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
831K
▼ 16.4% MoM
Monthly Revenue 2026/07
$10.6M
▼ 19.4% MoM
Top 10 Market Share 2026/07
55.4%
Bug Spray For People Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bug spray for people listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 460,000 units and $5,153,800 in July 2026 — 55.4% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bug Spray For People' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B017G1051Y
Cliganic Cliganic 10 Pack Mosquito Repellent Bracelets for Adults & Kids - Natural DEET-Free Bands, Individually Wrapped
60K
▼ 33.3%vs. prior month
$568.2K
latest month
12-month trend
B019ZTXU2G
OFF! Deep Woods Insect Repellent Aerosol, Dry, Non-Greasy Formula, Bug Spray with Long Lasting Protection from Mosquitoes and Ticks, 4 Oz, (Pack of 2)
50K
▼ 16.7%vs. prior month
$553K
latest month
12-month trend
B004H89KFC
Repel 100 Mosquito & Insect Repellent 4 Oz, 98% DEET | Repels Mosquitoes, Ticks, Gnats, Biting Flies, Chiggers & Fleas, Lasts Up To 10 Hours, Compact Bug Spray For Outdoor Travel
50K
▲ 0.0%vs. prior month
$374K
latest month
12-month trend
B0DP5DZ57B
OFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2)
40K
▲ 0.0%vs. prior month
$477.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bug Spray For People Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OFF! is the best-performing bug spray for people brand in July 2026, moving 90,000 units across 2 ASINs for 19.6% of Top 10 volume. Benadryl follows with 80,000 units (17.4%), ahead of Mighty Mint on 80,000 units (17.4%).
Volume is spread across 7 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.48 to $19.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OFF!
2 ASINs in Top 10
19.6%
Units
90K
Revenue
$1M
Avg. price
$12.34
B019ZTXU2G
$12.89·★4.7·42.3K revsOFF! Deep Woods Insect Repellent Aerosol, Dry, Non-Greasy Formula, Bug Spray with Long Lasting Protection from Mosquitoes and Ticks, 4 Oz, (Pack of 2)
Units sold50KB0DP5DZ57B
$11.78·★4.6·2.4K revsOFF! Clean Feel Insect Repellent Aerosol with 20% Picaridin - Long-Lasting DEET-Free Protection from Mosquitoes, Fragrance-Free Pest Control For Ticks & Flies, Camping, Bug Spray - 5 oz (Pack of 2)
Units sold40K
Benadryl
1 ASIN in Top 10
17.4%
Units
80K
Revenue
$518.4K
Avg. price
$6.48
B00HQRCNWI
$6.48·★4.6·45.5K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz
Units sold80K
Mighty Mint
1 ASIN in Top 10
17.4%
Units
80K
Revenue
$1.4M
Avg. price
$19.98
B07JBRJH79
$19.98·★4.2·65.3K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80K
Trending Bug Spray For People Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07BSM6WTY booked 20K units at $14.84, with ▲ 0.0% MoM change. On the growth side, B00KJS6BQA leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B0GZLLWBCD close behind at ▲ 233.3% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07BSM6WTY
Sawyer Products SP5432 Picaridin Insect Repellent Spray, 20%, Pump, 3-Ounce, (Pack of 2) (Packaging May Vary)
Price
$14.84
Rating
4.4
Reviews
16.5K
Latest month sales
B00KJS6BQA
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray - 4 oz | Long-Lasting, DEET-Free Bug Spray with Vitamin E & Aloe — Non-Greasy, Travel-Ready Bug Repellent for Families, Pump Spray
Price
$18.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0GZLLWBCD
Repel Plant-Based Lemon Eucalyptus Mosquito & Insect Repellent 4 Oz, 4 Pack | Bug Spray Repels Mosquitoes, DEET-Free* Pump Spray, Protects Your Family Up To 6 Hours, Not Sticky or Greasy
Unlock to view ASIN details and product titles
Price
$21.68
Rating
4.8
Reviews
75
Latest month sales
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