Buckwheat Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Buckwheat Flour sales on Amazon US totaled 113,300 units in July 2026 (▲ 1.1% vs. the prior month), generating an estimated $1,131,228 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.5% of unit volume and 62.0% of revenue, while a typical listing is priced at $13.51. The keyword itself pulled 18,463 Amazon queries over the same period (▲ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the buckwheat flour Top 50 moved 1,342,750 units and $13,652,101 in cumulative sales — an average of 111,896 units and $1,137,675 per month. Monthly throughput topped out at 132,250 units in December 2025 and dipped to 75,400 in May 2026, leaving the latest reading 36.6% higher than August 2025.
Buckwheat Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
113.3K
▲ 1.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 0.8% MoM
Top 10 Market Share 2026/07
71.5%
Buckwheat Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold buckwheat flour listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 26.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $701,680 in July 2026 — 71.5% of unit volume and 62.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Buckwheat Flour' on Amazon
July 2026
Is 71.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B01JJ9H1Q8
King Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
10K
▲ 0.0%vs. prior month
$81.7K
latest month
12-month trend
B08HZJJ61J
King Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
9K
▲ 12.5%vs. prior month
$68.6K
latest month
12-month trend
B0C4QGSRSF
King Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B085T26Y4S
P.A.N. White Corn Meal – Pre-cooked Gluten Free and Kosher Flour for Arepas (2 lb 3.27 Oz / Pack of 1)
6K
▲ 0.0%vs. prior month
$17.2K
latest month
12-month trend
B00MFC5U2O
King Arthur 100% Organic All-Purpose Flour, Unbleached, 5 lb Bag - Non-GMO Project Verified, No Preservatives
5K
▼ 28.6%vs. prior month
$51.1K
latest month
12-month trend
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Best Buckwheat Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing buckwheat flour brand in July 2026, moving 66,000 units across 6 ASINs for 81.5% of Top 10 volume. P.A.N. follows with 6,000 units (7.4%), ahead of Bob's Red Mill on 6,000 units (7.4%).
With 4 brands splitting the Top 10 and 96.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.87 to $11.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
6 ASINs in Top 10
81.5%
Units
66K
Revenue
$555.1K
Avg. price
$8.66
B00P6ERTS6
$7.16·★4.7·7.9K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB01JJ9H1Q8
$7.62·★4.7·22.6K revsKing Arthur Measure for Measure Gluten-Free Flour: All-Purpose 1:1 Substitute for Wheat Flour, Non-GMO, Kosher Certified, 3 lbs Bag for Baking Cookies, Cakes, Muffins
Units sold10KB08HZJJ61J
$8.59·★4.8·8.4K revsKing Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
Units sold9KB0C4QGSRSF
$9.79·★4.7·2.8K revsKing Arthur Gluten-Free Bread Flour, 1:1 Replacement for Yeasted Recipes, 2 lb (Pack of 1) - Premium GF Flour for Artisan Boules, Bagels, Cinnamon Rolls & Burger Buns - Sorghum & Xanthan Gum
Units sold8KB00MFC5U2O
$7.88·★4.7·830 revsKing Arthur 100% Organic All-Purpose Flour, Unbleached, 5 lb Bag - Non-GMO Project Verified, No Preservatives
Units sold5KB079HXW65C
$10.95·★4.4·1.1K revsKing Arthur 100% Organic All-Purpose Flour, Unbleached, 2 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold4K
P.A.N.
1 ASIN in Top 10
7.4%
Units
6K
Revenue
$17.2K
Avg. price
$2.87
B085T26Y4S
$2.87·★4.7·6.7K revsP.A.N. White Corn Meal – Pre-cooked Gluten Free and Kosher Flour for Arepas (2 lb 3.27 Oz / Pack of 1)
Units sold6K
Bob's Red Mill
2 ASINs in Top 10
7.4%
Units
6K
Revenue
$64.2K
Avg. price
$11.66
B0019GZ7YI
$9.77·★4.8·2.3K revsBob's Red Mill, Gluten Free Rice Flour, 1.5 lb
Units sold4KB07YGVQ67M
$13.56·★4.8·5.3K revsBob's Red Mill Organic Dark Rye Flour, 20oz (4 Pack)
Units sold2K
Trending Buckwheat Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YGVQ67M booked 2K units at $13.56, with ▲ 0.0% MoM change. On the growth side, B0019GZ7YI leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B079HXW65C close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YGVQ67M
Bob's Red Mill Organic Dark Rye Flour, 20oz (4 Pack)
Price
$13.56
Rating
4.8
Reviews
5.3K
Latest month sales
B0019GZ7YI
Bob's Red Mill, Gluten Free Rice Flour, 1.5 lb
Price
$9.77
Rating
4.8
Reviews
2.3K
Latest month sales
B079HXW65C
King Arthur 100% Organic All-Purpose Flour, Unbleached, 2 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Unlock to view ASIN details and product titles
Price
$10.95
Rating
4.4
Reviews
1.1K
Latest month sales
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