Wild Rice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wild Rice sales on Amazon US totaled 68,950 units in July 2026 (▼ 7.3% vs. the prior month), generating an estimated $596,442 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.2% of unit volume and 59.5% of revenue, while a typical listing is priced at $11.60. The keyword itself pulled 40,322 Amazon queries over the same period (▲ 21.5% MoM).
Zooming out to the 12-month window ending July 2026, the wild rice Top 50 moved 878,100 units and $7,168,574 in cumulative sales — an average of 73,175 units and $597,381 per month. Monthly throughput topped out at 84,700 units in January 2026 and dipped to 49,700 in May 2026, leaving the latest reading 1.1% lower than August 2025.
Wild Rice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69K
▼ 7.3% MoM
Monthly Revenue 2026/07
$596.4K
▼ 6.5% MoM
Top 10 Market Share 2026/07
68.2%
Wild Rice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wild rice listing on Amazon US in July 2026 is ASIN B07GBJ2D23 (Brand: Ben's Original), which sold 10,000 units at $9.98 apiece — equal to 14.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $354,940 in July 2026 — 68.2% of unit volume and 59.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wild Rice' on Amazon
July 2026
Is 68.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07GBJ2D23
BEN'S ORIGINAL Ready Rice Jasmine Rice, Easy Dinner Side, 8.5 OZ Pouch (Pack of 6)
10K
▲ 0.0%vs. prior month
$96.6K
latest month
12-month trend
B000WLXMB6
Lundberg Jasmine Rice, Regenerative Organic Certified – Non-Sticky, Aromatic Long-Grain White Rice, Responsibly Grown in California, 32 Oz | Gluten-Free, Non-GMO Project Verified, USDA Certified Organic, Vegan, Kosher
9K
▼ 10.0%vs. prior month
$83.3K
latest month
12-month trend
B09K4ZSQ63
365 by Whole Foods Market Organic Whole Grain Brown Rice, 90-Second Microwave in Pouch, 8.8 Ounce
7K
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B01N1P88E9
Lundberg Organic California White Jasmine Rice, 32 Ounce
6K
▲ 20.0%vs. prior month
$49.5K
latest month
12-month trend
B074H5LYDF
365 by Whole Foods Market, 7 Grain Lentil Blend, 8.8 Ounce
4K
▼ 33.3%vs. prior month
$10.7K
latest month
12-month trend
B074H681DQ
365 by Whole Foods Market Spelt Green Lentils & Brown Rice, 8.8 Ounce
4K
▼ 20.0%vs. prior month
$11.2K
latest month
12-month trend
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Best Wild Rice Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lundberg is the best-performing wild rice brand in July 2026, moving 22,000 units across 6 ASINs for 46.8% of Top 10 volume. 365 by Whole Foods Market follows with 15,000 units (31.9%), ahead of Ben's Original on 10,000 units (21.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.36 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lundberg
6 ASINs in Top 10
46.8%
Units
22K
Revenue
$218.4K
Avg. price
$9.81
B000WLXMB6
$9.99·★4.8·3.1K revsLundberg Jasmine Rice, Regenerative Organic Certified – Non-Sticky, Aromatic Long-Grain White Rice, Responsibly Grown in California, 32 Oz | Gluten-Free, Non-GMO Project Verified, USDA Certified Organic, Vegan, Kosher
Units sold9KB01N1P88E9
$8.19·★4.7·819 revsLundberg Organic California White Jasmine Rice, 32 Ounce
Units sold6KB08QFK1L44
$10.86·★4.7·3K revsLundberg Regenerative Organic Certified Wild Blend Rice – Brown, Red & Black Varieties, 32 Oz
Units sold3KB000QV32CG
$10.49·★4.7·687 revsLundberg Organic Jasmine Brown Rice – Long-Grain, Fluffy & Aromatic, Responsibly Grown in California, 32 Oz
Units sold2KB000RAHRW2
$5.47·★4.7·3K revsLundberg Wild Blend Rice – Long-Grain Brown, Sweet Brown, Red & Black Rice, Certified Gluten-Free Whole Grains, 16 Oz
Units sold1KB0019LWJ58
$13.88·★4.6·1.1K revsLundberg Basmati Rice, Long Grain White Rice - Non-Sticky, Fluffy, Nutty, Aromatic Rice, Vegan Food, Healthy Meals, Gluten-Free Rice Grown in California, 32 Oz
Units sold1K
365 by Whole Foods Market
3 ASINs in Top 10
31.9%
Units
15K
Revenue
$39.9K
Avg. price
$2.36
B09K4ZSQ63
$2.79·★4.5·468 revs365 by Whole Foods Market Organic Whole Grain Brown Rice, 90-Second Microwave in Pouch, 8.8 Ounce
Units sold7KB074H5LYDF
$2.15·★4.7·2.4K revs365 by Whole Foods Market, 7 Grain Lentil Blend, 8.8 Ounce
Units sold4KB074H681DQ
$2.15·★4.6·2.3K revs365 by Whole Foods Market Spelt Green Lentils & Brown Rice, 8.8 Ounce
Units sold4K
Ben's Original
1 ASIN in Top 10
21.3%
Units
10K
Revenue
$96.6K
Avg. price
$9.98
B07GBJ2D23
$9.98·★4.7·5.8K revsBEN'S ORIGINAL Ready Rice Jasmine Rice, Easy Dinner Side, 8.5 OZ Pouch (Pack of 6)
Units sold10K
Trending Wild Rice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0019LWJ58 booked 1K units at $13.88, with ▲ 0.0% MoM change. On the growth side, B000Q5NFQ0 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07NDMSWRQ close behind at ▲ 80.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0019LWJ58
Lundberg Basmati Rice, Long Grain White Rice - Non-Sticky, Fluffy, Nutty, Aromatic Rice, Vegan Food, Healthy Meals, Gluten-Free Rice Grown in California, 32 Oz
Price
$13.88
Rating
4.6
Reviews
1.1K
Latest month sales
B000Q5NFQ0
Progresso Traditional Chicken & Wild Rice Canned Soup, Gluten Free, 19 oz | Hearty Vegetables & Wild Rice, 80 Calories per Serving, Low Fat, No Artificial Flavors or Colors, Ready to Serve
Price
$2.48
Rating
4.6
Reviews
3.5K
Latest month sales
B07NDMSWRQ
Minnesota Grown Premium Wild Rice - 15 oz | Thousand Lakes Brand | 100% Wild Rice, Premium Quality, Good Source of Fiber, Plant-Based Protein, No Additives, Long Shelf Life, Kosher Certified
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.7
Reviews
4.6K
Latest month sales
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