Quinoa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Quinoa sales on Amazon US totaled 72,100 units in July 2026 (▲ 0.6% vs. the prior month), generating an estimated $610,379 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.8% of unit volume and 47.3% of revenue, while a typical listing is priced at $12.98. The keyword itself pulled 155,003 Amazon queries over the same period (▲ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the quinoa Top 50 moved 840,100 units and $7,242,005 in cumulative sales — an average of 70,008 units and $603,500 per month. Monthly throughput topped out at 79,150 units in January 2026 and dipped to 45,900 in May 2026, leaving the latest reading 1.1% higher than August 2025.
Quinoa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.1K
▲ 0.6% MoM
Monthly Revenue 2026/07
$610.4K
▲ 1.7% MoM
Top 10 Market Share 2026/07
63.8%
Quinoa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold quinoa listing on Amazon US in July 2026 is ASIN B084NHCJWK (Brand: 365 by Whole Foods Market), which sold 10,000 units at $4.29 apiece — equal to 13.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $288,970 in July 2026 — 63.8% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Quinoa' on Amazon
July 2026
Is 63.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B084NHCJWK
365 by Whole Foods Market, Organic White Quinoa, 16 Ounce
10K
▲ 0.0%vs. prior month
$42.9K
latest month
12-month trend
B09K4ZY7W7
365 by Whole Foods Market, White & Red Quinoa Blend, 90-Second Microwave in Pound, 8.8 Ounce
9K
▲ 0.0%vs. prior month
$24.5K
latest month
12-month trend
B0CNXVB2FK
UNDERCOVER SNACKS CHOCOLATE CO Dark Chocolate & Sea Salt Quinoa Crisps (Only 1 piece that weighs 3 oz)
6K
▲ 50.0%vs. prior month
$24.9K
latest month
12-month trend
B074H5LYDF
365 by Whole Foods Market, 7 Grain Lentil Blend, 8.8 Ounce
4K
▼ 33.3%vs. prior month
$10.7K
latest month
12-month trend
B00JPJRQ7W
Viva Naturals Organic Quinoa, 4 lb – Pre-Washed Whole Grain, Plant Protein, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher Rice and Pasta Substitute
4K
▼ 20.0%vs. prior month
$81.4K
latest month
12-month trend
B07WDJHTZK
BetterBody Foods Organic Tri-Color Quinoa 3 lb, 6g Complete Plant Protein | Tri-Color Quinoa, Gluten-Free Grain, Vegan Grain, Low-Glycemic, Rice Replacement, Good Fiber, Amino Acids, Meal Prep
3K
▲ 50.0%vs. prior month
$59.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Quinoa Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing quinoa brand in July 2026, moving 26,000 units across 4 ASINs for 56.5% of Top 10 volume. Undercover follows with 6,000 units (13.0%), ahead of Viva Naturals on 4,000 units (8.7%).
With 7 brands splitting the Top 10 and 78.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.88 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
4 ASINs in Top 10
56.5%
Units
26K
Revenue
$95K
Avg. price
$3.88
B084NHCJWK
$4.29·★4.7·3.2K revs365 by Whole Foods Market, Organic White Quinoa, 16 Ounce
Units sold10KB09K4ZY7W7
$2.79·★4.5·1K revs365 by Whole Foods Market, White & Red Quinoa Blend, 90-Second Microwave in Pound, 8.8 Ounce
Units sold9KB074H5LYDF
$2.15·★4.7·2.4K revs365 by Whole Foods Market, 7 Grain Lentil Blend, 8.8 Ounce
Units sold4KB074H65ZQ1
$6.29·★4.6·2.6K revs365 by Whole Foods Market, Organic White Quinoa, 12 oz, (Frozen)
Units sold3K
Undercover
1 ASIN in Top 10
13.0%
Units
6K
Revenue
$24.9K
Avg. price
$4.89
B0CNXVB2FK
$4.89·★4.2·201 revsUNDERCOVER SNACKS CHOCOLATE CO Dark Chocolate & Sea Salt Quinoa Crisps (Only 1 piece that weighs 3 oz)
Units sold6K
Viva Naturals
1 ASIN in Top 10
8.7%
Units
4K
Revenue
$81.4K
Avg. price
$21.99
B00JPJRQ7W
$21.99·★4.7·6.8K revsViva Naturals Organic Quinoa, 4 lb – Pre-Washed Whole Grain, Plant Protein, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher Rice and Pasta Substitute
Units sold4K
Trending Quinoa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004T33K2O booked 2K units at $4.29, with ▲ 100.0% MoM change. On the growth side, B0CVV9NKJP leads positive momentum with ▲ 400.0% MoM growth on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004T33K2O
SEEDS OF CHANGE Organic Quinoa & Brown Rice with Garlic, Organic Food, 8.5 OZ Pouch
Price
$4.29
Rating
4.7
Reviews
1.3K
Latest month sales
B072JNNB33
Success Boil-in-Bag Quinoa, Tri-Color Quinoa, 12-Ounce Box, Pack of 1 | Quick quinoa bag for easy meals, stovetop or microwave, ready in 10 minutes, gluten-free, kosher, non-GMO
Price
$2.99
Rating
4.6
Reviews
1.7K
Latest month sales
B0CVV9NKJP
Viva Naturals Organic Quinoa, 24 oz (1.5 lb) – Pre-Washed Whole Grain, Plant Protein, USDA Organic, Gluten-Free, Non-GMO, Vegan, Kosher Rice and Pasta Substitute
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.7
Reviews
6.8K
Latest month sales
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