Bubs Goat Formula Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bubs Goat Formula sales on Amazon US totaled 45,600 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $1,540,053 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.8% of unit volume and 61.5% of revenue, while a typical listing is priced at $35.99. The keyword itself pulled 21,381 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the bubs goat formula Top 50 moved 501,650 units and $17,004,020 in cumulative sales — an average of 41,804 units and $1,417,002 per month. Monthly throughput topped out at 47,400 units in April 2026 and dipped to 32,450 in May 2026, leaving the latest reading 14.0% higher than August 2025.
Bubs Goat Formula Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
45.6K
▼ 3.4% MoM
Monthly Revenue 2026/07
$1.5M
▼ 10.3% MoM
Top 10 Market Share 2026/07
65.8%
Bubs Goat Formula Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bubs goat formula listing on Amazon US in July 2026 is ASIN B0DCLL5XLB (Brand: Bubs), which sold 10,000 units at $33.29 apiece — equal to 21.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 30,000 units and $946,840 in July 2026 — 65.8% of unit volume and 61.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bubs Goat Formula' on Amazon
July 2026
Is 65.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DCLL5XLB
Bubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
10K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B0CLXZJK1M
Kabrita Goat Milk Infant Formula Powder, Gentle Digestion, Non-GMO, 28 oz | Gentle Alternative to Cow's Milk, with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months
4K
▲ 0.0%vs. prior month
$183K
latest month
12-month trend
B07DFQFLJL
The Honest Kitchen Instant Goat’s Milk with Probiotics for Dogs and Cats, Human Grade Powder Drink Mix, Digestive Health Support, Food Topper or Treat, Just Add Water, 5.2 oz Pouch Makes 60 oz
3K
▼ 25.0%vs. prior month
$47.1K
latest month
12-month trend
B0DCKXZVS4
Bubs 365 Day Grass Fed Infant Formula for 0-12 Months, Non-GMO Milk, 20oz | Cow Milk-Based Powder with Iron, DHA, Prebiotics & Probiotics to Support Gentle, Digestive Health
3K
▲ 50.0%vs. prior month
$80.9K
latest month
12-month trend
B0DCLC2LT8
Bubs Whole Goat Milk Toddler Nutritional Drink for 12-36 Months, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion, with Non-GMO Milk
3K
▲ 0.0%vs. prior month
$71.4K
latest month
12-month trend
B0BV2CN8MD
Termichy Stackable Formula Dispenser Portable Milk Powder Container, 2 Pack, Light Pink
2K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bubs Goat Formula Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bubs is the best-performing bubs goat formula brand in July 2026, moving 16,000 units across 3 ASINs for 53.3% of Top 10 volume. Kabrita follows with 6,000 units (20.0%), ahead of The Honest Kitchen on 3,000 units (10.0%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.65 to $58.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bubs
3 ASINs in Top 10
53.3%
Units
16K
Revenue
$451.7K
Avg. price
$30.52
B0DCLL5XLB
$33.29·★4.6·2.3K revsBubs Whole Goat Milk Infant Formula for 0-12 Months, Non-GMO Milk, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion
Units sold10KB0DCKXZVS4
$27.99·★4.5·2.1K revsBubs 365 Day Grass Fed Infant Formula for 0-12 Months, Non-GMO Milk, 20oz | Cow Milk-Based Powder with Iron, DHA, Prebiotics & Probiotics to Support Gentle, Digestive Health
Units sold3KB0DCLC2LT8
$30.29·★4.6·2.3K revsBubs Whole Goat Milk Toddler Nutritional Drink for 12-36 Months, 20 oz | Goat Milk-Based Powder with Iron, DHA, ARA, Prebiotics & Essential Nutrients to Support Gentle Digestion, with Non-GMO Milk
Units sold3K
Kabrita
3 ASINs in Top 10
20.0%
Units
6K
Revenue
$313.1K
Avg. price
$58.97
B0CLXZJK1M
$45.94·★4.6·1.6K revsKabrita Goat Milk Infant Formula Powder, Gentle Digestion, Non-GMO, 28 oz | Gentle Alternative to Cow's Milk, with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months
Units sold4KB0CM9JQY4L
$87.98·★4.6·1.6K revsKabrita Goat Milk Infant Formula Powder, Gentle Digestion, 28 oz, Pack of 2 | Gentle Alternative to Cow's Milk, with Iron, DHA, ARA & Prebiotics, for Infants 0–12 Months
Units sold1KB00MJ4ZU32
$42.99·★4.7·2.8K revsKabrita Goat Milk Toddler Drink, Clean Label Certified, Gentle, 28oz | Toddler Nutrition Drink, 12–24 Months, Easy to Digest, Supports Gut Health, Immunity & Brain Development 28oz
Units sold1K
The Honest Kitchen
1 ASIN in Top 10
10.0%
Units
3K
Revenue
$47.1K
Avg. price
$16.65
B07DFQFLJL
$16.65·★4.5·5.6K revsThe Honest Kitchen Instant Goat’s Milk with Probiotics for Dogs and Cats, Human Grade Powder Drink Mix, Digestive Health Support, Food Topper or Treat, Just Add Water, 5.2 oz Pouch Makes 60 oz
Units sold3K
Trending Bubs Goat Formula Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B002JHR0PK leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CP8JH78J close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002JHR0PK
Pet-Ag Goat’s Milk Esbilac Powder - 12 oz - Powdered Puppy Formula with Prebiotics, Probiotics & Vitamins for Puppies Newborn to Six Weeks Old - For Sensitive Digestive Systems
Price
$36.54
Rating
4.7
Reviews
3.8K
Latest month sales
B0CP8JH78J
LittleOak Natural Goat Milk, Toddler Drink, 12 Months+, 28oz (800gm) Tin
Price
$41.94
Rating
4.8
Reviews
38
Latest month sales
B00V3CS87Q
Extensive HA® Hypoallergenic Infant Formula with Iron, DHA & Probiotics, 14.1 oz
Unlock to view ASIN details and product titles
Price
$36.14
Rating
4.2
Reviews
1K
Latest month sales
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