Bt21 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bt21 sales on Amazon US totaled 26,600 units in July 2026 (▲ 5.4% vs. the prior month), generating an estimated $473,058 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.5% of unit volume and 87.4% of revenue, while a typical listing is priced at $14.67. The keyword itself pulled 29,743 Amazon queries over the same period (▲ 12.6% MoM).
Zooming out to the 12-month window ending July 2026, the bt21 Top 50 moved 263,650 units and $5,375,899 in cumulative sales — an average of 21,971 units and $447,992 per month. Monthly throughput topped out at 27,000 units in December 2025 and dipped to 10,700 in August 2025, leaving the latest reading 148.6% higher than August 2025.
Bt21 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.6K
▲ 5.4% MoM
Monthly Revenue 2026/07
$473.1K
▼ 4.6% MoM
Top 10 Market Share 2026/07
83.5%
Bt21 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bt21 listing on Amazon US in July 2026 is ASIN B0C9JPQP4M (Brand: FOODOLOGY), which sold 10,000 units at $22.00 apiece — equal to 37.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,200 units and $413,656 in July 2026 — 83.5% of unit volume and 87.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bt21' on Amazon
July 2026
Is 83.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C9JPQP4M
FOODOLOGY Coleology Cutting Jelly, Slimming Jelly Pomegranate, 10 Sticks | Dietary Fiber Supplement for Weight Management, Chia Seeds & Garcinia Cambogia, Korean Weigh Loss, Appetite Suppressant
10K
▲ 0.0%vs. prior month
$209.6K
latest month
12-month trend
B072PWLDK3
JISULIFE Portable Handheld Fan, 3 In 1-Fan, Power Bank, Flashlight, Blue | Mini Cooling Essential for Outdoor, Small, On-the-Go Pocket Hand Design, 19 Hours, Auto Shut-Off Safety Soft Blade
4K
▼ 20.0%vs. prior month
$58.6K
latest month
12-month trend
B0CWCPZNKQ
Kitsch Satin Pillowcase with Zipper - Standard Size, Haze Blue | Softer Than Silk Pillow Cases, Smooth Cooling Satin Pillow Case for Hair and Skin, Wrinkle-Free, Machine Washable
3K
▲ 0.0%vs. prior month
$53.2K
latest month
12-month trend
B0GTV5R4HB
127 Pcs Photocards Album ARIRANG Merch 55 Pcs Lomo Cards and 72 Pcs Stickers
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0DWN58NSK
JSYAVG 55pcs Cartoon BT21 Stickers for Water Bottle,Vinyl Waterproof BT21 Stickers for Laptop,Bumper,Skateboard,Water Bottles,Computer,Phone,Sticker for Kids Teens Adult
1K
▲ 100.0%vs. prior month
$9K
latest month
12-month trend
B0BQX3T61Q
E EVERYDAZE EVERYDAZE BT21 Essential C’s Konjac Jelly | Lychee | Plant-Based Collagen Booster | Gluten Free, Sugar Free, Low Calorie | Healthy Drinkable Fruit Snack | 10 Pack Box Food Drink Pouch
700
▲ 40.0%vs. prior month
$17.5K
latest month
12-month trend
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Best Bt21 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FOODOLOGY is the best-performing bt21 brand in July 2026, moving 10,000 units across 1 ASIN for 45.0% of Top 10 volume. JISULIFE follows with 4,000 units (18.0%), ahead of Kitsch on 3,000 units (13.5%).
With 10 brands splitting the Top 10 and 76.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.39 to $22.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FOODOLOGY
1 ASIN in Top 10
45.0%
Units
10K
Revenue
$209.6K
Avg. price
$22.00
B0C9JPQP4M
$22.00·★4.3·3.3K revsFOODOLOGY Coleology Cutting Jelly, Slimming Jelly Pomegranate, 10 Sticks | Dietary Fiber Supplement for Weight Management, Chia Seeds & Garcinia Cambogia, Korean Weigh Loss, Appetite Suppressant
Units sold10K
JISULIFE
1 ASIN in Top 10
18.0%
Units
4K
Revenue
$58.6K
Avg. price
$14.39
B072PWLDK3
$14.39·★4.5·19K revsJISULIFE Portable Handheld Fan, 3 In 1-Fan, Power Bank, Flashlight, Blue | Mini Cooling Essential for Outdoor, Small, On-the-Go Pocket Hand Design, 19 Hours, Auto Shut-Off Safety Soft Blade
Units sold4K
Kitsch
1 ASIN in Top 10
13.5%
Units
3K
Revenue
$53.2K
Avg. price
$19.99
B0CWCPZNKQ
$19.99·★4.6·30.3K revsKitsch Satin Pillowcase with Zipper - Standard Size, Haze Blue | Softer Than Silk Pillow Cases, Smooth Cooling Satin Pillow Case for Hair and Skin, Wrinkle-Free, Machine Washable
Units sold3K
Trending Bt21 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GW8WK663 booked 400 units at $8.99, with ▲ 100.0% MoM change. On the growth side, B0GLQBJ9XK leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GW8WK663
50PCS Cartoon BT21 Deals for Fans Boys Team Stickers BT21 Waterproof Vinyl Decals Laptop,Scrapbooking,Journal,Cell Phones, Water Cups Sticker (BBT21)
Price
$8.99
Rating
4.6
Reviews
85
Latest month sales
B0G4MD838B
55pcs Cartoon BT21 Stickers for Kids,Cute BT21 Waterproof Vinyl Stickers for Adult Teen Girl Laptop Skateboard Water Bottle Bike Guitar Travel Case Helmet Notebook Scrapbook
Price
$8.99
Rating
4.6
Reviews
152
Latest month sales
B0GLQBJ9XK
Earrings Bracelet Album Inspired Merch Charm Jewelry for Tour Concert Fans Gifts
Unlock to view ASIN details and product titles
Price
$12.98
Rating
4.6
Reviews
36
Latest month sales
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