Brownie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brownie sales on Amazon US totaled 290,000 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $2,787,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 30.3% of revenue, while a typical listing is priced at $11.35. The keyword itself pulled 20,910 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the brownie Top 50 moved 2,734,650 units and $29,084,221 in cumulative sales — an average of 227,888 units and $2,423,685 per month. Monthly throughput topped out at 304,800 units in June 2026 and dipped to 173,200 in December 2025, leaving the latest reading 61.6% higher than August 2025.
Brownie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
290K
▼ 4.9% MoM
Monthly Revenue 2026/07
$2.8M
▼ 12.4% MoM
Top 10 Market Share 2026/07
48.3%
Brownie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brownie listing on Amazon US in July 2026 is ASIN B006663ODM (Brand: Little Debbie), which sold 30,000 units at $3.00 apiece — equal to 10.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $845,100 in July 2026 — 48.3% of unit volume and 30.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brownie' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B006663ODM
Little Debbie, Cosmic Brownies, 6 Count
30K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B082VZN75G
Amazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
20K
▼ 33.3%vs. prior month
$85K
latest month
12-month trend
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
20K
▲ 100.0%vs. prior month
$78K
latest month
12-month trend
B00F9BJ100
Fiber One 70 Calorie Chocolate Fudge Brownies, Mega Pack, 18 ct, 16 oz | 26% Daily Value of Fiber per Bar, 70 Calories & 2g Sugar, 5g Net Carbs, Bulk Pack for Office or Pantry Stocking
10K
▲ 0.0%vs. prior month
$93.6K
latest month
12-month trend
B01MR37ILQ
Zbar Chocolate Brownie Soft-Baked Snack Bars, Organic Granola Bars, 18ct | USDA Organic, No Artificial Flavors, Colors, or Preservatives, Non-GMO, 11g Whole Grains, Snacks for Kids
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B08QYMDFFN
Simple Mills Sweet Thins Chocolate Brownie Sweet Cookies, 1pk, 4.25oz | Light, Crispy, Crunchy Texture, Sweetened with Coconut Sugar, Made with Seed and Nut Flour, No Natural or Artificial Flavors
10K
▲ 0.0%vs. prior month
$42.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brownie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Little Debbie is the best-performing brownie brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Amazon Grocery follows with 20,000 units (14.3%), ahead of Entenmann's on 20,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.00 to $4.05, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Little Debbie
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$89.4K
Avg. price
$3.00
B006663ODM
$3.00·★4.6·16.5K revsLittle Debbie, Cosmic Brownies, 6 Count
Units sold30K
Amazon Grocery
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$85K
Avg. price
$4.05
B082VZN75G
$4.05·★4.7·2.3K revsAmazon Grocery, Two Bite Brownies, 11.4 Oz, Frozen
Units sold20K
Entenmann's
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$78K
Avg. price
$3.98
B0G7MS4Y8W
$3.98·★4.6·661 revsLittle Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Units sold20K
Trending Brownie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00MZF0SWS booked 10K units at $2.72, with ▲ 42.9% MoM change. On the growth side, B00CJ8LHG2 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0G7MS4Y8W close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MZF0SWS
Betty Crocker Supreme Chocolate Chunk Brownie Mix, 18 oz | Fudgier Texture Vs. Prior Recipe, Big Chunks Of Real Chocolate, Makes 16 Servings, Party & Gift Ready
Price
$2.72
Rating
4.8
Reviews
4K
Latest month sales
B00CJ8LHG2
Duncan Hines Brownie Mix, Milk Chocolate Flavored, 18 oz. | Milk Chocolate flavored brownie mix; made with no artificial dyes; great for party desserts, bake sales, and family treats
Price
$1.78
Rating
4.7
Reviews
2.5K
Latest month sales
B0G7MS4Y8W
Little Bites Chocolatey Chip Muffins, 5 individual packs, (1.5 oz each), Made with Real Chocolate Chip Mini Muffins, 7.5 oz Multipack
Unlock to view ASIN details and product titles
Price
$3.98
Rating
4.6
Reviews
661
Latest month sales
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