Brow Inserts Maybelline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brow Inserts Maybelline sales on Amazon US totaled 165,300 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $1,959,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.0% of unit volume and 37.4% of revenue, while a typical listing is priced at $13.44. The keyword itself pulled 6,236 Amazon queries over the same period (▼ 64.4% MoM).
Zooming out to the 12-month window ending July 2026, the brow inserts maybelline Top 50 moved 1,834,300 units and $20,044,179 in cumulative sales — an average of 152,858 units and $1,670,348 per month. Monthly throughput topped out at 182,800 units in June 2026 and dipped to 97,400 in May 2026, leaving the latest reading 11.2% higher than August 2025.
Brow Inserts Maybelline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
165.3K
▼ 9.6% MoM
Monthly Revenue 2026/07
$2M
▼ 12.1% MoM
Top 10 Market Share 2026/07
52.0%
Brow Inserts Maybelline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brow inserts maybelline listing on Amazon US in July 2026 is ASIN B07PBQZ3KF (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 12.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $732,640 in July 2026 — 52.0% of unit volume and 37.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brow Inserts Maybelline' on Amazon
July 2026
Is 52.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0CZ9RC3LP
MAYBELLINE Super Lock Brow Glue Eyebrow Gel, Lightweight Brow Gel For Up To 24HR Hold, Clear, 1 Count
10K
▲ 0.0%vs. prior month
$98.9K
latest month
12-month trend
B0B452K9YT
Makup Beauty Brow Me - Eyebrow Sculpt Gel + Wax Hybrid, Vegan, Paraben Free
8K
▼ 11.1%vs. prior month
$79.8K
latest month
12-month trend
B074VGYK4X
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
8K
▼ 20.0%vs. prior month
$79K
latest month
12-month trend
B074VD4X7W
MAYBELLINE Total Temptation Eyebrow Definer Pencil, Soft Brown, 1 Count
7K
▼ 30.0%vs. prior month
$69.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brow Inserts Maybelline Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing brow inserts maybelline brand in July 2026, moving 36,000 units across 5 ASINs for 41.9% of Top 10 volume. e.l.f. follows with 30,000 units (34.9%), ahead of Makup Beauty on 8,000 units (9.3%).
With 5 brands splitting the Top 10 and 86.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.75 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
5 ASINs in Top 10
41.9%
Units
36K
Revenue
$332.9K
Avg. price
$8.74
B0CZ9RC3LP
$9.98·★4.4·6.8K revsMAYBELLINE Super Lock Brow Glue Eyebrow Gel, Lightweight Brow Gel For Up To 24HR Hold, Clear, 1 Count
Units sold10KB074VGYK4X
$8.86·★4.5·115.9K revsMAYBELLINE Total Temptation Eyebrow Definer Pencil, Medium Brown, 1 Count
Units sold8KB074VD4X7W
$8.87·★4.5·115.9K revsMAYBELLINE Total Temptation Eyebrow Definer Pencil, Soft Brown, 1 Count
Units sold7KB07PDMZ755
$7.99·★4.6·21.1K revsMAYBELLINE Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Medium Brown, 1 Count (Packaging May Vary)
Units sold6KB07PDMZ85R
$7.99·★4.6·21.1K revsMAYBELLINE Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Soft Brown 255, 1 Count
Units sold5K
e.l.f.
2 ASINs in Top 10
34.9%
Units
30K
Revenue
$110K
Avg. price
$4.75
B07PBQZ3KF
$3.49·★4.5·71.7K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0815DW6LZ
$6.00·★4.4·15.2K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10K
Makup Beauty
1 ASIN in Top 10
9.3%
Units
8K
Revenue
$79.8K
Avg. price
$9.98
B0B452K9YT
$9.98·★4.5·2.4K revsMakup Beauty Brow Me - Eyebrow Sculpt Gel + Wax Hybrid, Vegan, Paraben Free
Units sold8K
Trending Brow Inserts Maybelline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DL9WN87D booked 6K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B0G3W8Q64P leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B0FK4HBJR2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DL9WN87D
2 Pack Eyebrow Pen, Waterproof Microblading Eyebrow Pencil, 4 Tip Precise Eye Brow Makeup Pen for Women to Effortlessly Create Hair Like Natural Brows, Non Dry Out and Last All Day (Dark Brown)
Price
$7.99
Rating
4.0
Reviews
6.1K
Latest month sales
B0G3W8Q64P
Vevivia Beauty Eyebrow Pencils for Women - Eyebrow Pen 2 Pack, Precise 4-Tip Brow Pencil for Natural-Looking Fuller Brows, Hair-Like Strokes for All Brow Types, Last All-Day Brow Pen, Dark Brown
Price
$9.99
Rating
4.2
Reviews
989
Latest month sales
B0FK4HBJR2
FeiCuiYun Eyebrow Tattoo Peel Off Tint Gel for Women, Warm-Dark Brown Peel Off Eyebrow Tint with 150°Small Curved Tray, Last Up to 5 Days, Waterproof, Fuller & Defined Looking Brows (04#Chocolate)
Unlock to view ASIN details and product titles
Price
$7.99
Rating
3.8
Reviews
2.7K
Latest month sales
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