Brats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brats sales on Amazon US totaled 356,000 units in July 2026 (▲ 0.8% vs. the prior month), generating an estimated $2,110,500 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.3% of unit volume and 33.2% of revenue, while a typical listing is priced at $6.31. The keyword itself pulled 10,762 Amazon queries over the same period (▼ 33.5% MoM).
Zooming out to the 12-month window ending July 2026, the brats Top 50 moved 3,410,400 units and $20,812,706 in cumulative sales — an average of 284,200 units and $1,734,392 per month. Monthly throughput topped out at 356,000 units in July 2026 and dipped to 191,900 in May 2026, leaving the latest reading 35.1% higher than August 2025.
Brats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
356K
▲ 0.8% MoM
Monthly Revenue 2026/07
$2.1M
▼ 4.3% MoM
Top 10 Market Share 2026/07
39.3%
Brats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brats listing on Amazon US in July 2026 is ASIN B00M30AWJY (Brand: HILLSHIRE FARM), which sold 20,000 units at $4.93 apiece — equal to 5.6% of every unit tracked in this report.
The Top 10 ASINs account for 140,000 units and $700,600 in July 2026 — 39.3% of unit volume and 33.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brats' on Amazon
July 2026
Is 39.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00M30AWJY
Hillshire Farm - Sausage Beef Smoked Sausage Rope, 12 Ounce | Fully cooked; ready in minutes; great for grilling & cookouts
20K
▲ 0.0%vs. prior month
$81K
latest month
12-month trend
B00M30BEQO
Nathans, 8 Bun Length Skinless Beef Franks, 12 Ounce
20K
▲ 100.0%vs. prior month
$83K
latest month
12-month trend
B07G2C27RP
365 by Whole Foods Market, Organic Uncured Grass-Fed Beef Hot Dogs, 12 oz
20K
▲ 0.0%vs. prior month
$136.6K
latest month
12-month trend
B083XTL58X
Nature's Own Perfectly Crafted Brioche Style Hot Dog Rolls, Non-GMO Hot Dog Buns, 8 Count
20K
▼ 33.3%vs. prior month
$72.8K
latest month
12-month trend
B000R47WSC
Johnsonville Beddar with Cheddar Smoked Sausage, 6 Count, 14 oz
10K
▲ 0.0%vs. prior month
$42.4K
latest month
12-month trend
B001JO4O80
Applegate, Organic Chicken & Apple Sausage | No Antibiotics Ever, Whole30 Approved, All Natural Ingredients, Full Cooked, Perfect for busy weeknights
10K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Brats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HILLSHIRE FARM is the best-performing brats brand in July 2026, moving 30,000 units across 2 ASINs for 21.4% of Top 10 volume. Nathan's follows with 20,000 units (14.3%), ahead of 365 by Whole Foods Market on 20,000 units (14.3%).
Volume is spread across 7 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.15 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HILLSHIRE FARM
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$119.1K
Avg. price
$4.45
B00M30AWJY
$4.93·★4.8·18.4K revsHillshire Farm - Sausage Beef Smoked Sausage Rope, 12 Ounce | Fully cooked; ready in minutes; great for grilling & cookouts
Units sold20KB00CJT3138
$3.97·★4.7·10K revsHillshire Farm Polska Kielbasa Smoked Sausage, 14 Oz. | Fully cooked; ready in minutes; great for grilling & cookouts
Units sold10K
Nathan's
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$83K
Avg. price
$4.15
B00M30BEQO
$4.15·★4.7·17K revsNathans, 8 Bun Length Skinless Beef Franks, 12 Ounce
Units sold20K
365 by Whole Foods Market
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$136.6K
Avg. price
$6.99
B07G2C27RP
$6.99·★4.4·6.7K revs365 by Whole Foods Market, Organic Uncured Grass-Fed Beef Hot Dogs, 12 oz
Units sold20K
Trending Brats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B074VDKMMT leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B00M30BEQO close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074VDKMMT
Wellshire Farms, Turkey Sausage Kielbasa Smoked, 12 Ounce
Price
$6.08
Rating
4.4
Reviews
311
Latest month sales
B00M30BEQO
Nathans, 8 Bun Length Skinless Beef Franks, 12 Ounce
Price
$4.15
Rating
4.7
Reviews
17K
Latest month sales
B08PD1CDC5
Teton Waters Ranch 100% Grass-Fed Beef Kielbasa Polish Rope Sausage, Uncured & No Sugar Added, Certified Humane - 12oz
Unlock to view ASIN details and product titles
Price
$10.99
Rating
4.4
Reviews
939
Latest month sales
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