Bowie Knife Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bowie Knife sales on Amazon US totaled 20,350 units in July 2026 (▼ 23.1% vs. the prior month), generating an estimated $595,419 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 50.8% of revenue, while a typical listing is priced at $44.87. The keyword itself pulled 19,746 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the bowie knife Top 50 moved 304,750 units and $8,930,517 in cumulative sales — an average of 25,396 units and $744,210 per month. Monthly throughput topped out at 53,700 units in December 2025 and dipped to 12,050 in May 2026, leaving the latest reading 20.4% lower than August 2025.
Bowie Knife Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.4K
▼ 23.1% MoM
Monthly Revenue 2026/07
$595.4K
▼ 15.2% MoM
Top 10 Market Share 2026/07
67.8%
Bowie Knife Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bowie knife listing on Amazon US in July 2026 is ASIN B007HAE5GQ (Brand: Smith & Wesson), which sold 7,000 units at $11.89 apiece — equal to 34.4% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,800 units and $302,493 in July 2026 — 67.8% of unit volume and 50.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bowie Knife' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B007HAE5GQ
Smith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
7K
▼ 30.0%vs. prior month
$82.9K
latest month
12-month trend
B000IXG44U
Smith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade
1K
▼ 66.7%vs. prior month
$19.4K
latest month
12-month trend
B0D9JJGDBX
Mossy Oak 16" Heavy Duty Machete with Saw and Sheath | Sharp Blade with Sawback, Ergonomic Non-Slip Handle for Bushcraft, Outdoor Hunting, Garden Cutting and Yard Work
1K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0851Q2PVX
COLD STEEL SRK Compact 5" SK-5 Clip Point Razor-Sharp Blade 4.5" Durable Kray-Ex Handle Tactical Fixed Blade Knife w/Secure-Ex Sheath
1K
▲ 0.0%vs. prior month
$34.2K
latest month
12-month trend
B085JXWCBP
Gerber Ultimate Fixed Blade Knife w/Sheath, Knife Sharpener, Ferro Rod | Bushcraft & hunting knife, combo edge blade, whistle, sheath with integrated sharpener, fire starter, camping EDC tool
900
▼ 10.0%vs. prior month
$38.3K
latest month
12-month trend
B000EHYZKK
Buck Knives 110 Folding Hunter Lock-back Knife, Brass Bolsters, Ebony Handles, 3-3/4" 420HC Clip Point Blade with Leather Sheath
700
▼ 22.2%vs. prior month
$63K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bowie Knife Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Smith & Wesson is the best-performing bowie knife brand in July 2026, moving 8,000 units across 2 ASINs for 58.0% of Top 10 volume. Mossy Oak follows with 2,100 units (15.2%), ahead of Cold Steel on 1,000 units (7.2%).
With 7 brands splitting the Top 10 and 80.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.87 to $36.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Smith & Wesson
2 ASINs in Top 10
58.0%
Units
8K
Revenue
$102.3K
Avg. price
$14.87
B007HAE5GQ
$11.89·★4.6·52.5K revsSmith & Wesson Accessories Extreme Ops SWA24S 7.1in S.S. Folding Knife with 3.1in Serrated Clip Point Blade and Aluminum Handle for Outdoor
Units sold7KB000IXG44U
$17.84·★4.7·19.3K revsSmith & Wesson 9" H.R.T Double Edged Boot Knife with High Carbon Stainless Steel Blade
Units sold1K
Mossy Oak
3 ASINs in Top 10
15.2%
Units
2.1K
Revenue
$35.9K
Avg. price
$17.35
B0D9JJGDBX
$14.99·★4.7·525 revsMossy Oak 16" Heavy Duty Machete with Saw and Sheath | Sharp Blade with Sawback, Ergonomic Non-Slip Handle for Bushcraft, Outdoor Hunting, Garden Cutting and Yard Work
Units sold1KB07D8QC7ZW
$19.99·★4.7·4.1K revsMossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included
Units sold600B01EYCE9JW
$17.08·★4.7·9.9K revsMossy Oak 15-inch Survival Knife with Sharpener and Fire Starter | Fixed Blade Hunting Bowie Knife for Camping, Tactical, Outdoor
Units sold500
Cold Steel
1 ASIN in Top 10
7.2%
Units
1K
Revenue
$34.2K
Avg. price
$36.99
B0851Q2PVX
$36.99·★4.8·1.8K revsCOLD STEEL SRK Compact 5" SK-5 Clip Point Razor-Sharp Blade 4.5" Durable Kray-Ex Handle Tactical Fixed Blade Knife w/Secure-Ex Sheath
Units sold1K
Trending Bowie Knife Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07D8QC7ZW booked 600 units at $19.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07D8QC7ZW
Mossy Oak 2-piece Fixed Blade Bowie Knife Set | Hunting Knives with Leather Handle Featuring Laser Pattern, Sheath Included
Price
$19.99
Rating
4.7
Reviews
4.1K
Latest month sales
B09T32GMJM
FLISSA Survival Hunting Knife with Sheath, 15-inch Tactical Bowie Knife | Sharpener & Fire Starter Included, Full Tang Fixed Blade, for Camping, Outdoor, Bushcraft
Price
$18.99
Rating
4.7
Reviews
2.1K
Latest month sales
B00TP8B0WA
OUTDOOR EDGE 3.5" RazorLite EDC Knife. Pocket Knife with Replaceable Blades and Clip. The Perfect Hunting Blade for Skinning Deer. Blaze Orange with 6 Blades
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.8
Reviews
9.1K
Latest month sales
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