Bougerv 12v Refrigerator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bougerv 12v Refrigerator sales on Amazon US totaled 16,300 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $2,849,335 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 64.9% of revenue, while a typical listing is priced at $165.87. The keyword itself pulled 17,844 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the bougerv 12v refrigerator Top 50 moved 94,150 units and $16,652,234 in cumulative sales — an average of 7,846 units and $1,387,686 per month. Monthly throughput topped out at 19,800 units in June 2026 and dipped to 2,650 in January 2026, leaving the latest reading 79.1% higher than August 2025.
Bougerv 12v Refrigerator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.3K
▼ 17.7% MoM
Monthly Revenue 2026/07
$2.8M
▼ 20.8% MoM
Top 10 Market Share 2026/07
62.0%
Bougerv 12v Refrigerator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bougerv 12v refrigerator listing on Amazon US in July 2026 is ASIN B08G1BBBQW (Brand: BougeRV), which sold 3,000 units at $151.98 apiece — equal to 18.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $1,850,372 in July 2026 — 62.0% of unit volume and 64.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bougerv 12v Refrigerator' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08G1BBBQW
BougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
3K
▲ 0.0%vs. prior month
$473.2K
latest month
12-month trend
B0G2WPQBWF
EUHOMY 53QT 12 Volt Refrigerator, -4℉~ 68℉ Portable Freezer, for Car | No Ice Needed, 12V&100-240V,Wheels&Basket Fast Cooling, ECO/MAX Modes, 3-Level Battery Protection, Home&Outdoor Use,Low Noise
1K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B0BPM6XDH2
BougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Black | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
1K
▲ 0.0%vs. prior month
$179.2K
latest month
12-month trend
B0BPM7C8RT
BougeRV 12v refrigerator 30 Quart, -8℉~50℉ Portable Freezer for Car, Black | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
1K
▲ 0.0%vs. prior month
$217.4K
latest month
12-month trend
B0C4H82CHZ
EUHOMY 19QT 12 Volt Refrigerator, -4℉~68℉ Electric Cooler for Car | No Ice Needed, 12V&100-240V, Compressor Cooling, ECO/MAX Modes, 3-Level Battery Protection, Truck/Travel/Home Use,Low Noise
900
▼ 70.0%vs. prior month
$126.6K
latest month
12-month trend
B08NCZF438
EUHOMY 59QT 12 Volt Refrigerator, -4℉~68℉ Portable Fridge for Car | No Ice Needed, 12V&100-240V, Compressor Cooling, ECO/MAX Modes, 3-Level Battery Protection, Truck/Travel/Home Use,Low Noise
900
▼ 10.0%vs. prior month
$220.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bougerv 12v Refrigerator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BougeRV is the best-performing bougerv 12v refrigerator brand in July 2026, moving 5,800 units across 5 ASINs for 57.4% of Top 10 volume. EUHOMY follows with 3,600 units (35.6%), ahead of EKOJUCE on 700 units (6.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $99.97 to $204.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BougeRV
5 ASINs in Top 10
57.4%
Units
5.8K
Revenue
$1M
Avg. price
$184.50
B08G1BBBQW
$151.98·★4.6·3.1K revsBougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
Units sold3KB0BPM6XDH2
$156.99·★4.6·3.1K revsBougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Black | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
Units sold1KB0BPM7C8RT
$207.57·★4.6·386 revsBougeRV 12v refrigerator 30 Quart, -8℉~50℉ Portable Freezer for Car, Black | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
Units sold1KB0GMZ641BQ
$169.99·★3.8·73 revsBougeRV 266Wh Portable Power Station, Solar Generator for 12V Refrigerator | Fits CRPRO Battery Compartment, 12V Refrigerator Backup Battery, USB-C/DC Outputs, Smart Display for Camping and Outdoor Use
Units sold400B0869NCSNH
$235.97·★4.4·1.1K revsBougeRV 12V Refrigerator 53 Quart, Electric Car Cooler with MAX/ECO Mode | 12/24V DC, 45dB Quiet, -4~50°F, 3-level Battery Protection for Truck, RV, Camping, Use as freezer or refrigerator
Units sold400
EUHOMY
4 ASINs in Top 10
35.6%
Units
3.6K
Revenue
$739.7K
Avg. price
$204.52
B0G2WPQBWF
$213.15·★4.4·1.5K revsEUHOMY 53QT 12 Volt Refrigerator, -4℉~ 68℉ Portable Freezer, for Car | No Ice Needed, 12V&100-240V,Wheels&Basket Fast Cooling, ECO/MAX Modes, 3-Level Battery Protection, Home&Outdoor Use,Low Noise
Units sold1KB0C4H82CHZ
$134.96·★4.5·2.3K revsEUHOMY 19QT 12 Volt Refrigerator, -4℉~68℉ Electric Cooler for Car | No Ice Needed, 12V&100-240V, Compressor Cooling, ECO/MAX Modes, 3-Level Battery Protection, Truck/Travel/Home Use,Low Noise
Units sold900B08NCZF438
$259.99·★4.4·2.9K revsEUHOMY 59QT 12 Volt Refrigerator, -4℉~68℉ Portable Fridge for Car | No Ice Needed, 12V&100-240V, Compressor Cooling, ECO/MAX Modes, 3-Level Battery Protection, Truck/Travel/Home Use,Low Noise
Units sold900B0BYZNH4NX
$209.99·★4.4·2.9K revsEUHOMY 48QT 12 Volt Refrigerator, -4℉~68℉ Portable Freezer for Car | No Ice Needed, 12V&100-240V, Compressor Cooling, ECO/MAX Modes, 3-Level Battery Protection, Truck/Travel/Home Use,Low Noise
Units sold800
EKOJUCE
1 ASIN in Top 10
6.9%
Units
700
Revenue
$73.5K
Avg. price
$99.97
B0CTG2HMYG
$99.97·★4.4·365 revsEKOJUCE 12V Refrigerator 11QT Portable Freezer Electric Cooler | -4℉~68℉ Car Refrigerator 12V Cooler , 15-Min Fast Cooling, 12/24V DC 100-240V AC Portable Freezer for Travel Camping RV Home
Units sold700
Trending Bougerv 12v Refrigerator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GMZ641BQ booked 400 units at $169.99, with ▲ 0.0% MoM change. On the growth side, B0GSGY3CF5 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0DB1553KV close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GMZ641BQ
BougeRV 266Wh Portable Power Station, Solar Generator for 12V Refrigerator | Fits CRPRO Battery Compartment, 12V Refrigerator Backup Battery, USB-C/DC Outputs, Smart Display for Camping and Outdoor Use
Price
$169.99
Rating
3.8
Reviews
73
Latest month sales
B0GSGY3CF5
Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4℉-68℉ Temp Control 12/24V DC & 100-240V AC for Travel, Camping, RV, Road
Price
$159.99
Rating
4.6
Reviews
106
Latest month sales
B0DB1553KV
16AWG 12V/24V DC Power Cord Cable 11.6FT 3.5M for Car Refrigerator Compatible with Alpicool, Bodega, Euhomy, BougeRV, ARB, Dometic, ICECO, Setpower, JoyTutus Portable Fridge Freezer Compressor Cooler
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
154
Latest month sales
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