12v Refrigerator Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
12v Refrigerator sales on Amazon US totaled 29,250 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $4,030,927 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 49.2% of revenue, while a typical listing is priced at $163.47. The keyword itself pulled 22,841 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the 12v refrigerator Top 50 moved 244,100 units and $29,821,625 in cumulative sales — an average of 20,342 units and $2,485,135 per month. Monthly throughput topped out at 35,000 units in June 2026 and dipped to 14,050 in March 2026, leaving the latest reading 57.3% higher than August 2025.
12v Refrigerator Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.3K
▼ 16.4% MoM
Monthly Revenue 2026/07
$4M
▼ 17.9% MoM
Top 10 Market Share 2026/07
61.5%
12v Refrigerator Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 12v refrigerator listing on Amazon US in July 2026 is ASIN B087Z2MLN2 (Brand: CROWNFUL), which sold 3,000 units at $55.99 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 18,000 units and $1,984,950 in July 2026 — 61.5% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '12v Refrigerator' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B087Z2MLN2
CROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm, ETL Listed (White)
3K
▲ 50.0%vs. prior month
$144.2K
latest month
12-month trend
B09RWFZTWW
Upstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
3K
▼ 50.0%vs. prior month
$444.2K
latest month
12-month trend
B08G1BBBQW
BougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
3K
▲ 0.0%vs. prior month
$473.2K
latest month
12-month trend
B0CVBHKC52
Frigidaire Mini Personal Fridge Cooler, Countertop, Holds Up to 10L/15 Cans, Brushed Black Stainless Rugged Design, Portable for Skincare, Makeup, Car, Office, Bedroom, Dorm Room, or Cabin
2K
▲ 150.0%vs. prior month
$114K
latest month
12-month trend
B0771S9XT8
Cooluli Mini Fridge for Bedroom - Car, Office Desk & Dorm Room - Portable 4L/6 Can Electric Plug In Cooler & Warmer for Food, Drinks, Skincare Beauty & Makeup - 12v AC/DC & Exclusive USB Option, Black
2K
▼ 33.3%vs. prior month
$118K
latest month
12-month trend
B0DRVF3V9K
BEICHEN Mini Fridge,6 Liter / 8 Can Small Fridge for Bedroom, Car, Office | Cooler & Warmer for Food, Drinks, Skincare,Energy Saving, Low Noise,110V Ac/12V Dc,Compact & Portable,BLACK
1K
▼ 50.0%vs. prior month
$58.8K
latest month
12-month trend
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Best 12v Refrigerator Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BougeRV is the best-performing 12v refrigerator brand in July 2026, moving 4,000 units across 2 ASINs for 22.2% of Top 10 volume. CROWNFUL follows with 3,000 units (16.7%), ahead of Upstreman on 3,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $55.99 to $154.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BougeRV
2 ASINs in Top 10
22.2%
Units
4K
Revenue
$652.4K
Avg. price
$154.49
B08G1BBBQW
$151.98·★4.6·3.1K revsBougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Grey | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
Units sold3KB0BPM6XDH2
$156.99·★4.6·3.1K revsBougeRV 12v refrigerator 23 Quart, -8℉~50℉ Portable Freezer for Car, Black | No Ice Needed, Use as Fridge or Freezer, Fast 15-Min Cool to 32°F, 12/24V DC, 110V AC, Electric Cooler for Camping, Road Trip
Units sold1K
CROWNFUL
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$144.2K
Avg. price
$55.99
B087Z2MLN2
$55.99·★4.3·13.7K revsCROWNFUL Mini Fridge, 4 Liter/6 Can Portable Cooler and Warmer Personal Refrigerator for Skin Care, Cosmetics, Beverage, Food,Great for Bedroom, Office, Car, Dorm, ETL Listed (White)
Units sold3K
Upstreman
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$444.2K
Avg. price
$149.99
B09RWFZTWW
$149.99·★4.4·5.5K revsUpstreman 3.2 Cu.Ft Mini Fridge with Freezer, Black-BR321 | Adjustable Thermostat, Energy Saving, Low Noise, Reversible Door, Small Refrigerator for Dorm, Bedroom, Office
Units sold3K
Trending 12v Refrigerator Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CVBHKC52 booked 2K units at $54.97, with ▲ 150.0% MoM change. On the growth side, B0GSGY3CF5 leads positive momentum with ▲ 200.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CVBHKC52
Frigidaire Mini Personal Fridge Cooler, Countertop, Holds Up to 10L/15 Cans, Brushed Black Stainless Rugged Design, Portable for Skincare, Makeup, Car, Office, Bedroom, Dorm Room, or Cabin
Price
$54.97
Rating
3.8
Reviews
5.8K
Latest month sales
B0DCZLC29P
EUHOMY 3.2 Cu.Ft Mini Fridge with Freezer, Compact Refrigerator for Dorm | LED Light, 32°F to 50°F, Compressor Cooling, 38 dB, Adjustable Shelves, Reversible Door, Bedroom Use, Dorm Use
Price
$143.99
Rating
4.3
Reviews
1.7K
Latest month sales
B0GSGY3CF5
Aeitto 12 Volt Car Refrigerator 20Quart Car Fridge Freezer Electric Cooler Portable Cooler 12V Fridge RV Refrigerator -4℉-68℉ Temp Control 12/24V DC & 100-240V AC for Travel, Camping, RV, Road
Unlock to view ASIN details and product titles
Price
$159.99
Rating
4.6
Reviews
101
Latest month sales
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