Bose Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bose sales on Amazon US totaled 56,550 units in July 2026 (▼ 46.6% vs. the prior month), generating an estimated $13,811,988 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.2% of unit volume and 59.7% of revenue, while a typical listing is priced at $425.73. The keyword itself pulled 69,177 Amazon queries over the same period (▼ 45.4% MoM).
Zooming out to the 12-month window ending July 2026, the bose Top 50 moved 761,850 units and $189,129,299 in cumulative sales — an average of 63,488 units and $15,760,775 per month. Monthly throughput topped out at 133,000 units in December 2025 and dipped to 31,400 in September 2025, leaving the latest reading 36.8% higher than August 2025.
Bose Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.5K
▼ 46.6% MoM
Monthly Revenue 2026/07
$13.8M
▼ 48.4% MoM
Top 10 Market Share 2026/07
67.2%
Bose Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bose listing on Amazon US in July 2026 is ASIN B0FQFB8FMG (Brand: Apple), which sold 10,000 units at $189.99 apiece — equal to 17.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $8,249,700 in July 2026 — 67.2% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bose' on Amazon
July 2026
Is 67.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FQFB8FMG
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0CCZ26B5V
Bose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
6K
▼ 40.0%vs. prior month
$1.5M
latest month
12-month trend
B0FDKR293G
Bose QuietComfort Ultra Bluetooth Headphones (2nd Gen), Wireless Headphones with Spatial Audio, Over Ear Noise Cancelling with Mic, Up to 30 Hours of Play time, Black
4K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0D6WB7BV6
Bose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Blue Dusk
3K
▲ 0.0%vs. prior month
$345.1K
latest month
12-month trend
B088KRPCQJ
Bose TV Speaker - Soundbar for TV with Bluetooth and HDMI-ARC Connectivity, All-in-One Compact Soundbar, Includes Remote Control, Black
3K
▲ 0.0%vs. prior month
$713.1K
latest month
12-month trend
B0D6WD2QSQ
Bose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Black
3K
▼ 40.0%vs. prior month
$380.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bose Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bose is the best-performing bose brand in July 2026, moving 26,000 units across 8 ASINs for 68.4% of Top 10 volume. Apple follows with 10,000 units (26.3%), ahead of Baseus on 2,000 units (5.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $109.99 to $241.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bose
8 ASINs in Top 10
68.4%
Units
26K
Revenue
$6M
Avg. price
$241.87
B0CCZ26B5V
$229.00·★4.5·21.5K revsBose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Black
Units sold6KB0FDKR293G
$399.00·★4.2·2.6K revsBose QuietComfort Ultra Bluetooth Headphones (2nd Gen), Wireless Headphones with Spatial Audio, Over Ear Noise Cancelling with Mic, Up to 30 Hours of Play time, Black
Units sold4KB0D6WB7BV6
$119.99·★4.7·12.7K revsBose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Blue Dusk
Units sold3KB088KRPCQJ
$279.00·★4.3·14.2K revsBose TV Speaker - Soundbar for TV with Bluetooth and HDMI-ARC Connectivity, All-in-One Compact Soundbar, Includes Remote Control, Black
Units sold3KB0D6WD2QSQ
$129.99·★4.7·12.7K revsBose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Black
Units sold3KB0F7M3HPBD
$299.00·★4.0·3.2K revsBose QuietComfort Ultra Earbuds (2nd Gen) - Wireless Noise Cancelling Earbuds with Mic, Immersive Audio, USB-C Charging, Up to 6 Hours Battery, IPX4 Rating, Black
Units sold3KB0D6W8GSL3
$119.99·★4.7·12.7K revsBose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Sandstone
Units sold2KB0D4Z9C562
$359.00·★4.5·21.5K revsBose QuietComfort Headphones - Wireless Bluetooth Headphones, Active Over Ear Noise Cancelling and Mic, USB-C Charging, Deep Bass, Up to 24 Hours of Playtime, Sandstone
Units sold2K
Apple
1 ASIN in Top 10
26.3%
Units
10K
Revenue
$2.1M
Avg. price
$189.99
B0FQFB8FMG
$189.99·★4.4·13.9K revsApple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
Units sold10K
Baseus
1 ASIN in Top 10
5.3%
Units
2K
Revenue
$210.9K
Avg. price
$109.99
B0FMRPKN3G
$109.99·★4.2·1.3K revsBaseus Inspire XC1 Open Ear Clip-On Earbuds, Sound by Bose, Dolby Audio, Adaptive Tunning Sound, Hybrid 2-Way Driver, Zero-Sense Air Cushion, 4-Mic Adaptive Clear Calls, IP66 Waterproof, 40H Playtime
Units sold2K
Trending Bose Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D6WB7BV6 booked 3K units at $119.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6WB7BV6
Bose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Blue Dusk
Price
$119.99
Rating
4.7
Reviews
12.7K
Latest month sales
B088KRPCQJ
Bose TV Speaker - Soundbar for TV with Bluetooth and HDMI-ARC Connectivity, All-in-One Compact Soundbar, Includes Remote Control, Black
Price
$279.00
Rating
4.3
Reviews
14.2K
Latest month sales
B0D6W8GSL3
Bose SoundLink Flex Bluetooth Speaker (2nd Gen) - Portable Outdoor Speaker with Hi-Fi Audio, Waterproof and Dustproof, USB-C, Up to 12 Hours Battery Life, Sandstone
Unlock to view ASIN details and product titles
Price
$119.99
Rating
4.7
Reviews
12.7K
Latest month sales
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