Bop It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bop It sales on Amazon US totaled 43,050 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $870,267 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 58.8% of revenue, while a typical listing is priced at $21.07. The keyword itself pulled 44,871 Amazon queries over the same period (▲ 5.5% MoM).
Zooming out to the 12-month window ending July 2026, the bop it Top 50 moved 885,900 units and $17,122,788 in cumulative sales — an average of 73,825 units and $1,426,899 per month. Monthly throughput topped out at 257,000 units in November 2025 and dipped to 23,000 in May 2026, leaving the latest reading 31.5% higher than August 2025.
Bop It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
43K
▼ 4.2% MoM
Monthly Revenue 2026/07
$870.3K
▼ 16.9% MoM
Top 10 Market Share 2026/07
65.0%
Bop It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bop it listing on Amazon US in July 2026 is ASIN B0DJ5RPZY2 (Brand: WELLST·G), which sold 6,000 units at $37.99 apiece — equal to 13.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 28,000 units and $511,740 in July 2026 — 65.0% of unit volume and 58.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bop It' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0DJ5RPZY2
Handheld Game for Kids -Preloaded 220 Retro Video Games, Portable Gaming Player with Rechargeable Battery 3.0" LCD Screen, Mini Arcade Electronic Toy Gifts for Boys Girls (Blue)
6K
▼ 14.3%vs. prior month
$226.4K
latest month
12-month trend
B0DKK1MWJZ
Color Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
5K
▲ 25.0%vs. prior month
$40K
latest month
12-month trend
B0CNQ84PX4
tingbowie Memory Game Handheld Electronic Toy, Color Memorizing with Lights and Sounds
4K
▲ 33.3%vs. prior month
$35.8K
latest month
12-month trend
B0BJJ56VL2
Pop Fidget Toys Bulk Its Party Favors for Kids 30 Pack Mini Pop Keychain It | Sensory Small Fidgets for Classroom Prizes Back to School Gifts for Students from Teacher Birthday Goodie Bag Stuffers Filler
3K
▲ 50.0%vs. prior month
$24.2K
latest month
12-month trend
B0DBJDYQNR
Operation Electronic Board Game with All-in-One Carrying Case | 2 Ways to Play | Ages 6+ | 1+ Players | 10 Mins. | Fun Kids Games
3K
▲ 0.0%vs. prior month
$42.4K
latest month
12-month trend
B07M923D3C
Hasbro Gaming Bop It! Electronic Game for Kids Ages 8 and up, Kids Games for 1 or More Players, Board Games for Kids, Kids Gifts
2K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bop It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WELLST·G is the best-performing bop it brand in July 2026, moving 6,000 units across 1 ASIN for 21.4% of Top 10 volume. Hasbro Gaming follows with 6,000 units (21.4%), ahead of GYsomer on 5,000 units (17.9%).
With 8 brands splitting the Top 10 and 60.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $37.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WELLST·G
1 ASIN in Top 10
21.4%
Units
6K
Revenue
$226.4K
Avg. price
$37.99
B0DJ5RPZY2
$37.99·★4.1·2.1K revsHandheld Game for Kids -Preloaded 220 Retro Video Games, Portable Gaming Player with Rechargeable Battery 3.0" LCD Screen, Mini Arcade Electronic Toy Gifts for Boys Girls (Blue)
Units sold6K
Hasbro Gaming
3 ASINs in Top 10
21.4%
Units
6K
Revenue
$96.5K
Avg. price
$16.58
B0DBJDYQNR
$14.99·★4.6·995 revsOperation Electronic Board Game with All-in-One Carrying Case | 2 Ways to Play | Ages 6+ | 1+ Players | 10 Mins. | Fun Kids Games
Units sold3KB07M923D3C
$19.88·★4.8·13.2K revsHasbro Gaming Bop It! Electronic Game for Kids Ages 8 and up, Kids Games for 1 or More Players, Board Games for Kids, Kids Gifts
Units sold2KB00N4ONUCE
$14.88·★4.6·8.7K revsHasbro Gaming Bop It! Micro Series Electronic Game for 1 or More Players, Classic Bop It! Gameplay in a Compact Size, Fun Party Game for Kids Ages 8+
Units sold1K
GYsomer
1 ASIN in Top 10
17.9%
Units
5K
Revenue
$40K
Avg. price
$7.99
B0DKK1MWJZ
$7.99·★4.1·744 revsColor Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
Units sold5K
Trending Bop It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FVV4MBSQ booked 1K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B07NH8V9V9 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0FBKGC6JY close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVV4MBSQ
20-Piece Magnetic Chess Game | Textured Stones & Rope, Strategic Standing Play for Kids & Adults, Family, Party, Travel & Camping, Puzzle Strategy Games
Price
$9.99
Rating
4.6
Reviews
210
Latest month sales
B07NH8V9V9
Socker Boppers Inflatable Boxing Pillows - 2 Pairs of Clear Boppers, Box and Bop, Durable Vinyl, Active Outlet that aids in Agility, Balance and Coordination, Safe Fun Indoor or Out, Great Gift
Price
$19.40
Rating
4.3
Reviews
2.4K
Latest month sales
B0FBKGC6JY
World’s Smallest Bop It Extreme – Fully Functional Mini Electronic Skill Game with Bop It, Twist It, Pull It, Spin It & Flick It Actions, Ages 6+
Unlock to view ASIN details and product titles
Price
$17.95
Rating
3.8
Reviews
192
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bop it report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card