Bon Ami Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Dawn is the best-performing bon ami brand in July 2026, moving 180,000 units across 2 ASINs for 40.1% of Top 10 volume. Mr. Clean follows with 80,000 units (17.8%), ahead of ACTIVE on 60,000 units (13.4%).

With 7 brands splitting the Top 10 and 71.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.65 to $20.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09645KYL1 booked 9K units at $18.99, with ▲ 12.5% MoM change. On the growth side, B0GR1MWHHL leads positive momentum with ▲ 525.0% MoM growth on 5K units, with B0013FOLWE close behind at ▲ 233.3% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.