Zep Toilet Bowl Cleaner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Zep Toilet Bowl Cleaner sales on Amazon US totaled 432,300 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $3,546,213 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 56.0% of revenue, while a typical listing is priced at $10.69. The keyword itself pulled 22,379 Amazon queries over the same period (▼ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the zep toilet bowl cleaner Top 50 moved 4,696,250 units and $38,990,139 in cumulative sales — an average of 391,354 units and $3,249,178 per month. Monthly throughput topped out at 460,800 units in October 2025 and dipped to 250,750 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Zep Toilet Bowl Cleaner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
432.3K
▲ 0.9% MoM
Monthly Revenue 2026/07
$3.5M
▼ 2.2% MoM
Top 10 Market Share 2026/07
67.1%
Zep Toilet Bowl Cleaner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold zep toilet bowl cleaner listing on Amazon US in July 2026 is ASIN B00W5D1MDE (Brand: Clorox), which sold 100,000 units at $5.24 apiece — equal to 23.1% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $1,987,000 in July 2026 — 67.1% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Zep Toilet Bowl Cleaner' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W5D1MDE
Clorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
100K
▲ 0.0%vs. prior month
$524K
latest month
12-month trend
B07ZGHZVRY
Clorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
40K
▲ 0.0%vs. prior month
$830.8K
latest month
12-month trend
B00371VM0Q
Lysol Toilet Bowl Cleaner Clinging Gel, Power, 24 oz, 2 Pack | Disinfecting, Sanitizing, Deodorizing, Septic Safe, Bleach Free, For Toilet Rings, Limescale, & Hard Water, Bathroom Cleaner
40K
▲ 0.0%vs. prior month
$98K
latest month
12-month trend
B015VBOE1S
Scrubbing Bubbles Continuous Clean Toilet Tank Drop-Ins, 5 Count | Automatic Toilet Bowl Cleaner, Stain Protection & Odor Control, Prevents Hard Water & Limescale Stains, Lasts up to 25 Weeks
30K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B0FMWRRZSY
Clorox Toilet Bowl Cleaner Heavy-Duty Gel, Arctic Clean, Bleach-Free Stain Remover, Kills 99.9% of Germs, 24 oz, Pack of 2
20K
▲ 100.0%vs. prior month
$105.2K
latest month
12-month trend
B01CST3QBK
Scrubbing Bubbles Continuous Clean Toilet Tank Drop-Ins, 3 Count | Automatic Toilet Bowl Cleaner, Stain Protection & Odor Control, Prevents Hard Water & Limescale Stains, Lasts up to 15 Weeks
20K
▲ 0.0%vs. prior month
$36.2K
latest month
12-month trend
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Best Zep Toilet Bowl Cleaner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clorox is the best-performing zep toilet bowl cleaner brand in July 2026, moving 160,000 units across 3 ASINs for 55.2% of Top 10 volume. Scrubbing Bubbles follows with 70,000 units (24.1%), ahead of Lysol on 50,000 units (17.2%).
With 4 brands splitting the Top 10 and 96.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.36 to $10.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clorox
3 ASINs in Top 10
55.2%
Units
160K
Revenue
$1.5M
Avg. price
$10.63
B00W5D1MDE
$5.24·★4.8·45K revsClorox Toilet Bowl Cleaner Clinging Bleach Gel, Kills 99.9% of Bacteria and Viruses, Ocean Mist, 24 Fl Oz, Pack of 2
Units sold100KB07ZGHZVRY
$21.42·★4.7·143.9K revsClorox ToiletWand Toilet Bowl Cleaner- Toilet Brush, Storage Caddy and 16 Disinfecting Refill Heads
Units sold40KB0FMWRRZSY
$5.24·★4.6·1.2K revsClorox Toilet Bowl Cleaner Heavy-Duty Gel, Arctic Clean, Bleach-Free Stain Remover, Kills 99.9% of Germs, 24 oz, Pack of 2
Units sold20K
Scrubbing Bubbles
4 ASINs in Top 10
24.1%
Units
70K
Revenue
$320.5K
Avg. price
$4.86
B015VBOE1S
$1.99·★4.4·24K revsScrubbing Bubbles Continuous Clean Toilet Tank Drop-Ins, 5 Count | Automatic Toilet Bowl Cleaner, Stain Protection & Odor Control, Prevents Hard Water & Limescale Stains, Lasts up to 25 Weeks
Units sold30KB01CST3QBK
$3.99·★4.5·13.3K revsScrubbing Bubbles Continuous Clean Toilet Tank Drop-Ins, 3 Count | Automatic Toilet Bowl Cleaner, Stain Protection & Odor Control, Prevents Hard Water & Limescale Stains, Lasts up to 15 Weeks
Units sold20KB01FX5H9P0
$4.88·★4.4·35K revsScrubbing Bubbles Fresh Gel Automatic Toilet Bowl Cleaner, Rainshower, 6 Ct | Freshens with Each Flush, Fights Odors, Hygienic, No-Touch Use, Prevents Limescale & Hard Water Rings, Lasts up to 10 Weeks
Units sold10KB079X64SG3
$8.59·★4.8·30.2K revsScrubbing Bubbles Flushable Toilet Wand Refills, Fresh Brush Toilet Cleaner Refill Pads, Cleans Limescale & Fights Odors, Citrus Scent, 20 Count, Pack of 1
Units sold10K
Lysol
2 ASINs in Top 10
17.2%
Units
50K
Revenue
$116.7K
Avg. price
$3.36
B00371VM0Q
$2.99·★4.8·95.3K revsLysol Toilet Bowl Cleaner Clinging Gel, Power, 24 oz, 2 Pack | Disinfecting, Sanitizing, Deodorizing, Septic Safe, Bleach Free, For Toilet Rings, Limescale, & Hard Water, Bathroom Cleaner
Units sold40KB00FFDP0AC
$3.72·★4.8·95.3K revsLysol Toilet Bowl Cleaner Clinging Gel, OXI Action, 0% Bleach, 24 oz, 2Pack | Sanitizing, Deodorizing, Septic Safe, Bleach Free, Hydrogen Peroxide, Removes Limescale, Rust & Hard Water, Bathroom Cleaner
Units sold10K
Trending Zep Toilet Bowl Cleaner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079X64SG3 booked 10K units at $8.59, with ▲ 0.0% MoM change. On the growth side, B0036B89N0 leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B0GR1PZMSM close behind at ▲ 900.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079X64SG3
Scrubbing Bubbles Flushable Toilet Wand Refills, Fresh Brush Toilet Cleaner Refill Pads, Cleans Limescale & Fights Odors, Citrus Scent, 20 Count, Pack of 1
Price
$8.59
Rating
4.8
Reviews
30.2K
Latest month sales
B0036B89N0
Clorox Toilet Bowl Cleaner Lime & Rust Destroyer, Automatic Toilet Bowl Cleaner, Healthcare Cleaning and Industrial Cleaning, 24 Ounces (Pack of 1)
Price
$2.89
Rating
4.5
Reviews
3.3K
Latest month sales
B0GR1PZMSM
Zep Acidic Toilet Bowl Cleaner 32 oz (1ct) & All-Purpose Cleaner (1ct | One Zep Acidic Toilet Bowl Cleaner and one Zep All-Purpose Cleaner for complete bathroom cleaning
Unlock to view ASIN details and product titles
Price
$20.79
Rating
4.6
Reviews
48
Latest month sales
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