Sensodyne Pronamel Toothpaste Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sensodyne Pronamel Toothpaste sales on Amazon US totaled 856,000 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $12,507,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 56.3% of revenue, while a typical listing is priced at $14.33. The keyword itself pulled 74,865 Amazon queries over the same period (▼ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the sensodyne pronamel toothpaste Top 50 moved 9,050,850 units and $133,952,324 in cumulative sales — an average of 754,238 units and $11,162,694 per month. Monthly throughput topped out at 917,000 units in June 2026 and dipped to 482,000 in May 2026, leaving the latest reading 24.8% higher than August 2025.
Sensodyne Pronamel Toothpaste Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
856K
▼ 6.7% MoM
Monthly Revenue 2026/07
$12.5M
▼ 9.6% MoM
Top 10 Market Share 2026/07
54.9%
Sensodyne Pronamel Toothpaste Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sensodyne pronamel toothpaste listing on Amazon US in July 2026 is ASIN B083JHCCV2 (Brand: Boka), which sold 100,000 units at $11.62 apiece — equal to 11.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 470,000 units and $7,045,200 in July 2026 — 54.9% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sensodyne Pronamel Toothpaste' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B07C1ZQ5ZY
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
60K
▲ 0.0%vs. prior month
$762K
latest month
12-month trend
B0DDCQ534S
Sensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
50K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0DDCRRBX2
Sensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
40K
▼ 42.9%vs. prior month
$987.6K
latest month
12-month trend
B0BM4H31S1
Sensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
30K
▲ 0.0%vs. prior month
$560.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sensodyne Pronamel Toothpaste Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boka is the best-performing sensodyne pronamel toothpaste brand in July 2026, moving 190,000 units across 2 ASINs for 40.4% of Top 10 volume. Sensodyne follows with 160,000 units (34.0%), ahead of SENSODYNE PRONAMEL on 70,000 units (14.9%).
With 5 brands splitting the Top 10 and 89.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.62 to $19.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boka
2 ASINs in Top 10
40.4%
Units
190K
Revenue
$2.2M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.7K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100KB0BSRFKKZJ
$11.62·★4.5·60.7K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
Sensodyne
4 ASINs in Top 10
34.0%
Units
160K
Revenue
$3M
Avg. price
$19.26
B07C1ZQ5ZY
$13.37·★4.8·48.6K revsSensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2) | Toothpaste for Sensitive Teeth and Cavity Prevention
Units sold60KB0DDCRRBX2
$21.23·★4.8·5.8K revsSensodyne Extra Whitening Cool Mint Toothpaste - 4 Ounces, Pack of 4 | Amazon Exclusive, For Sensitive Teeth and Cavity Prevention, Cool Mint, Medicare Advantage OTC (MAOTC) Eligible
Units sold40KB0BM4H31S1
$17.97·★4.7·6.4K revsSensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
Units sold30KB0CP62LWKP
$24.47·★4.7·6K revsSensodyne Clinical White Stain Protector Toothpaste, 3.4 oz x 3 | Clinically Proven Whitening for Sensitive Teeth, Stain Protector, 2 Shades Whiter Teeth
Units sold30K
SENSODYNE PRONAMEL
2 ASINs in Top 10
14.9%
Units
70K
Revenue
$1.1M
Avg. price
$12.66
B0DDCQ534S
$23.32·★4.8·6.2K revsSensodyne Pronamel Gentle Whitening Fresh Mint Toothpaste, 4 oz (4 Pack) | Amazon Exclusive, For Sensitive Teeth, to Reharden and Strengthen Enamel, Fresh Mint, Protection Against Cavities, SLS Free
Units sold50KB00BIPJJBM
$2.00·★4.6·7.8K revsSensodyne Pronamel Gentle Whitening Enamel Toothpaste, 0.8 Ounces | For Sensitive Teeth and Cavity Protection, Strengthens Enamel and Whitens Teeth, Alpine Breeze, SLS Free
Units sold20K
Trending Sensodyne Pronamel Toothpaste Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00BIPJJBM booked 20K units at $2.00, with ▲ 0.0% MoM change. On the growth side, B0DK1VDQPC leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00H88K9EE close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00BIPJJBM
Sensodyne Pronamel Gentle Whitening Enamel Toothpaste, 0.8 Ounces | For Sensitive Teeth and Cavity Protection, Strengthens Enamel and Whitens Teeth, Alpine Breeze, SLS Free
Price
$2.00
Rating
4.6
Reviews
7.8K
Latest month sales
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Price
$7.97
Rating
4.7
Reviews
2.1K
Latest month sales
B00H88K9EE
Colgate 360 Deep Clean 4-in-1 Bacteria Removal Toothbrushes, Medium, 4 Pack | Adult Toothbrush Pack, Medium Cleaning Bristles Plus Polishing Cups Help Remove Plaque and Stains, Ergonomic Handle
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
14.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this sensodyne pronamel toothpaste report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card