Bodywash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bodywash sales on Amazon US totaled 1,032,000 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $13,051,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 46.5% of revenue, while a typical listing is priced at $13.18. The keyword itself pulled 35,961 Amazon queries over the same period (▲ 8.6% MoM).
Zooming out to the 12-month window ending July 2026, the bodywash Top 50 moved 10,106,550 units and $128,186,534 in cumulative sales — an average of 842,213 units and $10,682,211 per month. Monthly throughput topped out at 1,219,000 units in June 2026 and dipped to 576,000 in May 2026, leaving the latest reading 36.1% higher than August 2025.
Bodywash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 15.3% MoM
Monthly Revenue 2026/07
$13.1M
▼ 12.0% MoM
Top 10 Market Share 2026/07
47.5%
Bodywash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bodywash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 9.7% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 490,000 units and $6,067,200 in July 2026 — 47.5% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bodywash' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B0B1PDDLGZ
Naturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
40K
▲ 33.3%vs. prior month
$590K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bodywash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing bodywash brand in July 2026, moving 300,000 units across 4 ASINs for 61.2% of Top 10 volume. Naturium follows with 40,000 units (8.2%), ahead of DOVE MEN + CARE on 30,000 units (6.1%).
With 7 brands splitting the Top 10 and 75.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.97 to $15.18, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
61.2%
Units
300K
Revenue
$3.4M
Avg. price
$11.47
B00MEDOY2G
$10.97·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.2K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60K
Naturium
1 ASIN in Top 10
8.2%
Units
40K
Revenue
$590K
Avg. price
$15.18
B0B1PDDLGZ
$15.18·★4.6·7.5K revsNaturium The Glow Getter Multi-Oil Body Wash, 16.9 fl oz | Nourishing Gentle Cleanser, Dissolves Impurities, Hydrating Base Protects Essential Moisture, for All Skin Types
Units sold40K
DOVE MEN + CARE
1 ASIN in Top 10
6.1%
Units
30K
Revenue
$325.2K
Avg. price
$10.97
B08TKNMW1Z
$10.97·★4.8·3.2K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30K
Trending Bodywash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BT1WN3ZD booked 30K units at $12.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BT1WN3ZD
method Men’s Body Wash, Sea + Surf Scent, 28 fl oz | Soothing Formula, Leaves Skin Feeling Soft & Moisturized, Rich Lather, Made Without Parabens
Price
$12.00
Rating
4.7
Reviews
7.1K
Latest month sales
B01MT3PG83
Aveeno Daily Moisturizing Body Wash for Normal to Dry Skin, Sensitive Formula with Prebiotic Oat, Gently Cleanses Dry Skin, Lightly Scented Body Wash for Women and Men, Value Size 33 fl. Oz
Price
$12.97
Rating
4.7
Reviews
13.2K
Latest month sales
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Unlock to view ASIN details and product titles
Price
$19.80
Rating
4.6
Reviews
1.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bodywash report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card