Body Makeup Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Makeup sales on Amazon US totaled 365,100 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $6,898,481 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.5% of unit volume and 64.4% of revenue, while a typical listing is priced at $22.95. The keyword itself pulled 15,844 Amazon queries over the same period (▼ 18.7% MoM).
Zooming out to the 12-month window ending July 2026, the body makeup Top 50 moved 3,985,550 units and $71,583,780 in cumulative sales — an average of 332,129 units and $5,965,315 per month. Monthly throughput topped out at 470,400 units in June 2026 and dipped to 248,100 in May 2026, leaving the latest reading 36.1% higher than August 2025.
Body Makeup Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
365.1K
▼ 22.4% MoM
Monthly Revenue 2026/07
$6.9M
▼ 24.0% MoM
Top 10 Market Share 2026/07
68.5%
Body Makeup Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body makeup listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 27.4% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $4,440,400 in July 2026 — 68.5% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Makeup' on Amazon
July 2026
Is 68.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00L2PB3BW
Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B001UTK76C
Jergens Natural Glow +Firming Self Tanner Body Lotion, Fair to Medium Skin Tone, Sunless Tanning Moisturizer with Collagen and Elastin. Helps to Visibly Reduce Cellulite, 7.5 Fl Oz
20K
▼ 33.3%vs. prior month
$209.4K
latest month
12-month trend
B07DP5JQH2
Jergens Natural Glow + Firming Daily Moisturizer Medium to Tan Skin Tones 7.5oz
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B000GG2HOU
L'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
10K
▲ 0.0%vs. prior month
$120.5K
latest month
12-month trend
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Best Body Makeup Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing body makeup brand in July 2026, moving 100,000 units across 1 ASIN for 40.0% of Top 10 volume. Beauty by Earth follows with 40,000 units (16.0%), ahead of L'Oreal Paris on 40,000 units (16.0%).
With 7 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
40.0%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Beauty by Earth
1 ASIN in Top 10
16.0%
Units
40K
Revenue
$1.4M
Avg. price
$35.99
B00L2PB3BW
$35.99·★4.2·29.6K revsBeauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients | Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan (Medium)
Units sold40K
L'Oreal Paris
3 ASINs in Top 10
16.0%
Units
40K
Revenue
$568.7K
Avg. price
$13.97
B074PTZCNX
$14.97·★4.6·53.5K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20KB000GG2HOU
$11.97·★4.6·9.6K revsL'Oreal Paris Sublime Bronze Self Tanning Towelettes, Streak-Free, Natural Looking Tan, 6 ct
Units sold10KB074PTZCNW
$14.97·★4.6·53.5K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow For Face and Body, 902 Light, 1.35 fl oz
Units sold10K
Trending Body Makeup Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BT1D5J52 booked 10K units at $12.75, with ▲ 0.0% MoM change. On the growth side, B0F2SVF5V9 leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B0DDKCXN2N close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BT1D5J52
TIRTIR Mask Fit Make-up Fixer | 24H Transfer-Resistant Lightweight Non-Greasy Makeup Setting Spray 2.7 Fl Oz
Price
$12.75
Rating
4.4
Reviews
5.6K
Latest month sales
B0F2SVF5V9
Scarman Hair and Body Glitter Spray, 1PC Glint-Rainbow Hairspray Powder | Glitter Makeup for Body,Hair and Clothes, Festival Rave Prom Loose Sparkle Fine Powder for Resin Glitter Crafts,10g
Price
$7.99
Rating
4.1
Reviews
637
Latest month sales
B0DDKCXN2N
Rainbow White Hair Glitter Stick for Kids,Halloween Mermaid Costume Body Face Glitter, Singer Concert Cosplay Glitter Makeup,Waterproof Sequins Rave Outfit for Women,Mardi Gras Accessories
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.5
Reviews
1K
Latest month sales
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